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Presentation Winecom groupMay, 2011
Group profile   Group Core Businesses       – Marketing • Communication • PR/Press       – Events       – Research & Intel...
Group structurewww.merkbaar.nlwww.wine-events.nlwww.wine-view.nlwww.tastemasters.nlwww.winebusinessschool.nl   (launch Spr...
Marketing & communication agency• Founded in 2006• Specialised in food, drink & luxury goods• Core business   – Marketing ...
Event company• Founded in 1999• Specialised in events and tastings   – Wine & food   – Concept & execution• Core business ...
Market research & Intelligence• Founded in 1999• Experienced in wine & spirits• Core business   – Market research       • ...
Flexible workforce services• Founded in 2009• Specialised in food & drink     – wine, beer, spirits, coffee, tea, cheese, ...
Wine-related business education in The Netherlands• Founded in 2010• Official launch in Spring 2011• Programm    – Form: w...
A few examples:clients & projects
Group clients (aggr. selection): wine, spirits, food
Wine & Spirits
Business symposium Wine & Marketing (2006-2007-2008-2009-2010)•Concept, creation, programm & organisation 2006-2007-2008-2...
Dutch Wine Product Board Marketing Awards•Introduction and organisation yearly awards concept for wine importers•Jury coac...
Publisher of wine magazine   •Marketing for wine magazine, restaurant wineguide and events   •Development of corporate ide...
National election of best wine retail store in The Netherlands, 2010 and 2011•Development concept election•Public voting a...
Development Wine Giftbox concept•Concept development•Design•Copywriting•Marketing
Launch event for Vinoo.eu (wine communicaty online)•Organisation wine event (1200 guests)•Media campaign, press campaign,c...
Product Launch Bishkek Vodkain The Netherlands•Launch and development of promotional concepts
Importer of fine food & drinks•Development Marketing & Sales concept for importer fine food & drinks•Development Corporate...
Importer specialised in Hungarian wines•Development corporate identity•Media exposure, webdevelopment
Dutch Product Board for Spirits & Distilled Drinks•Quantitative Consumer research•Development questionnaire•Acquisition pa...
Royal Association of Dutch Wine Importers•Development Marketing plan 2010-2012•Co-ordination development new corporate web...
Food
United Dutch Brewers Organisation (Heineken, InBev, Grolsch, Bavaria, Lindeboom, Gulpener, Alfa, Budels)•Launch event year...
National Cookery School Promotion Week•Concept and organisation•Sponsor acquisition•80 cookery schools , 5000 consumers pa...
Culinary contest for cookery school chefs•Development contest concept•Contest organisatie 2009-2011 (edition 2011 in prepa...
Uniekaas public Easter Breakfast event 2010•Concept and organisation Open Air Easter Breakfast 2010•Sponsor acquisition•Co...
Winecom Group Presentation And Portfolio (Algemeen, Mei2011)
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Winecom Group Presentation And Portfolio (Algemeen, Mei2011)

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Overview of Winecom group subsidiaries and insight in client portfolio

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Transcript of "Winecom Group Presentation And Portfolio (Algemeen, Mei2011)"

  1. 1. Presentation Winecom groupMay, 2011
  2. 2. Group profile Group Core Businesses – Marketing • Communication • PR/Press – Events – Research & Intelligence – Business education – Flexible workforce services Proposition – B-to-B, B-to-C – Analyses (market, client, competition, partners, goals) – Strategy – Concept, creation, realisation Clients – Producers and manufacturers, importers, agents – Wholesale, Cash&Carry, Retail, E-tail – On-trade – Product boards, country boards, regional promotion boards – Publishers
  3. 3. Group structurewww.merkbaar.nlwww.wine-events.nlwww.wine-view.nlwww.tastemasters.nlwww.winebusinessschool.nl (launch Spring 2011)
  4. 4. Marketing & communication agency• Founded in 2006• Specialised in food, drink & luxury goods• Core business – Marketing • Identity, positioning, strategy • Branding, promotional campaigns, action marketing (b2b, b2c) – Communication • Concept and design – PR/Press relations • Offline, online, social media – Execution and implementation
  5. 5. Event company• Founded in 1999• Specialised in events and tastings – Wine & food – Concept & execution• Core business – Business events • Branded events – Consumer events • Corporate identity • Branding, promotional campaigns, action marketing
  6. 6. Market research & Intelligence• Founded in 1999• Experienced in wine & spirits• Core business – Market research • Qualitative (individual, focus groups) • Quantitative (questionnaires) • Process & conduct – Questionnaire, recruitment of participants • Interpretation results – Advice – Market intelligence • Market data interpretation • Analyse consumer behaviour
  7. 7. Flexible workforce services• Founded in 2009• Specialised in food & drink – wine, beer, spirits, coffee, tea, cheese, …• National coverage in The NetherlandsWINE Masters• Product tastings and promotions• Wine consultants on supermarket floor• Wine consultants inwine specialty stores• Wine consultants in restaurants• Wine consultants on cash & carry-floor
  8. 8. Wine-related business education in The Netherlands• Founded in 2010• Official launch in Spring 2011• Programm – Form: workshops, training and courses – Subjects: marketing, sales, procurement, logistics in the wine industry• Students – Individual enlisting – Taylor-made propositions for companies (employees)• First clients, a.o.: – PLUS Retail Nederland, national chain of 270 supermarkets • Wine education of PLUS retail store managers – Gall & Gall, national chain of 500 liquor stores • Wine & spirits education for store personell
  9. 9. A few examples:clients & projects
  10. 10. Group clients (aggr. selection): wine, spirits, food
  11. 11. Wine & Spirits
  12. 12. Business symposium Wine & Marketing (2006-2007-2008-2009-2010)•Concept, creation, programm & organisation 2006-2007-2008-2009-2010•The symposium each year welcomes 300 guests representing the market’s main players
  13. 13. Dutch Wine Product Board Marketing Awards•Introduction and organisation yearly awards concept for wine importers•Jury coaching•Handing out yearly awards for wine marketing campaigns•2008-2009-2010
  14. 14. Publisher of wine magazine •Marketing for wine magazine, restaurant wineguide and events •Development of corporate identity •Organisation of wine events (250-500 guests)
  15. 15. National election of best wine retail store in The Netherlands, 2010 and 2011•Development concept election•Public voting and final jury decision•Organisation public voting process (12,000 votes)•Jury coaching•Sponsor acquisition•Organisation handing out of awards
  16. 16. Development Wine Giftbox concept•Concept development•Design•Copywriting•Marketing
  17. 17. Launch event for Vinoo.eu (wine communicaty online)•Organisation wine event (1200 guests)•Media campaign, press campaign,copywriting, jury coaching, launchceremony, event•Vinoo Wine Train, bringing guests fromand to the event (Utrecht, The Hague,Rotterdam, Amsterdam)
  18. 18. Product Launch Bishkek Vodkain The Netherlands•Launch and development of promotional concepts
  19. 19. Importer of fine food & drinks•Development Marketing & Sales concept for importer fine food & drinks•Development Corporate identity
  20. 20. Importer specialised in Hungarian wines•Development corporate identity•Media exposure, webdevelopment
  21. 21. Dutch Product Board for Spirits & Distilled Drinks•Quantitative Consumer research•Development questionnaire•Acquisition participants through webcommunities•Analyses consumer responses•Presentation research outcome and conclusions to principal producers/importers of spirits
  22. 22. Royal Association of Dutch Wine Importers•Development Marketing plan 2010-2012•Co-ordination development new corporate website•Copywriting website
  23. 23. Food
  24. 24. United Dutch Brewers Organisation (Heineken, InBev, Grolsch, Bavaria, Lindeboom, Gulpener, Alfa, Budels)•Launch event yearly season for specialty beer ‘bockbier’ for 8 largest Dutch beer brewers•Concept, PR and organisation since 2007 (3rd edition 2010)
  25. 25. National Cookery School Promotion Week•Concept and organisation•Sponsor acquisition•80 cookery schools , 5000 consumers participating
  26. 26. Culinary contest for cookery school chefs•Development contest concept•Contest organisatie 2009-2011 (edition 2011 in preparation)•Sponsor acquisition•Co-organisor: delicious. foodmagazine
  27. 27. Uniekaas public Easter Breakfast event 2010•Concept and organisation Open Air Easter Breakfast 2010•Sponsor acquisition•Copywriting, PR•750 participants
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