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Samsung Memo on S1 vs iPhone

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Internal Samsung memo, describing how they blatantly copied the iPhone after 2007.

Internal Samsung memo, describing how they blatantly copied the iPhone after 2007.

Published in Business , Education
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  • 1. PLAINTIFF’S EXHIBIT NO. 44 United States District Court Northern District of California No. 11-CV-01846-LHK (PSG) Apple Inc. v. Samsung Elecs.Date Admitted:__________ By:_________
  • 2. Plaintiffs Exhibit No. 44.2
  • 3. Plaintiffs Exhibit No. 44.3
  • 4. Plaintiffs Exhibit No. 44.4
  • 5. Plaintiffs Exhibit No. 44.5
  • 6. Plaintiffs Exhibit No. 44.6
  • 7. Plaintiffs Exhibit No. 44.7
  • 8. Plaintiffs Exhibit No. 44.8
  • 9. Plaintiffs Exhibit No. 44.9
  • 10. Plaintiffs Exhibit No. 44.10All implemented in one screen.
  • 11. Plaintiffs Exhibit No. 44.11
  • 12. Plaintiffs Exhibit No. 44.12
  • 13. Plaintiffs Exhibit No. 44.13
  • 14. Plaintiffs Exhibit No. 44.14
  • 15. Plaintiffs Exhibit No. 44.15
  • 16. Plaintiffs Exhibit No. 44.16
  • 17. Plaintiffs Exhibit No. 44.17
  • 18. Plaintiffs Exhibit No. 44.18
  • 19. Plaintiffs Exhibit No. 44.19
  • 20. Plaintiffs Exhibit No. 44.20
  • 21. Plaintiffs Exhibit No. 44.21
  • 22. Plaintiffs Exhibit No. 44.22
  • 23. Plaintiffs Exhibit No. 44.23
  • 24. Plaintiffs Exhibit No. 44.24
  • 25. Plaintiffs Exhibit No. 44.25
  • 26. Plaintiffs Exhibit No. 44.26
  • 27. Plaintiffs Exhibit No. 44.27
  • 28. Plaintiffs Exhibit No. 44.28
  • 29. Plaintiffs Exhibit No. 44.29
  • 30. Plaintiffs Exhibit No. 44.30
  • 31. Plaintiffs Exhibit No. 44.31
  • 32. Plaintiffs Exhibit No. 44.32
  • 33. Plaintiffs Exhibit No. 44.33
  • 34. Plaintiffs Exhibit No. 44.34Date of creation/time aredisplayed together at thetop right, so the userscan have information onthe accurate memocreation date and time,and the convenience ofuse is enhanced
  • 35. Plaintiffs Exhibit No. 44.35
  • 36. Plaintiffs Exhibit No. 44.36
  • 37. Plaintiffs Exhibit No. 44.37
  • 38. Plaintiffs Exhibit No. 44.38
  • 39. Plaintiffs Exhibit No. 44.39
  • 40. Plaintiffs Exhibit No. 44.40
  • 41. Plaintiffs Exhibit No. 44.41Modification should be made so that an alarm pop-up and keypad dont overlap.
  • 42. Plaintiffs Exhibit No. 44.42It feels crowded becausethe left and right gapsbetween numbers arenarrow.
  • 43. Plaintiffs Exhibit No. 44.43
  • 44. Plaintiffs Exhibit No. 44.44
  • 45. Plaintiffs Exhibit No. 44.45
  • 46. Plaintiffs Exhibit No. 44.46
  • 47. Plaintiffs Exhibit No. 44.47
  • 48. Plaintiffs Exhibit No. 44.48
  • 49. Plaintiffs Exhibit No. 44.49
  • 50. Plaintiffs Exhibit No. 44.50insufficient
  • 51. Plaintiffs Exhibit No. 44.51
  • 52. Plaintiffs Exhibit No. 44.52
  • 53. Plaintiffs Exhibit No. 44.53
  • 54. Plaintiffs Exhibit No. 44.54
  • 55. Plaintiffs Exhibit No. 44.55
  • 56. Plaintiffs Exhibit No. 44.56
  • 57. Plaintiffs Exhibit No. 44.57
  • 58. Plaintiffs Exhibit No. 44.58Double Tap only supports expansion/reduction therefore its not possible to move quickly from the expandedscreen mode. After the screen has been expanded and another point is Double tapped, it moves to another screen and expands that screen After the screen has been expanded and another point is Double tapped, the screen reduces to the original size. After the screen has After the screen has been expanded and been expanded and another point is double another point is double tapped, it moves to the tapped, the screen area that was pointed reduces to the original and expands the screen. size. Only partial expansion is Only overall expansion/ possible.. reduction is possible.
  • 59. Plaintiffs Exhibit No. 44.59
  • 60. Plaintiffs Exhibit No. 44.60
  • 61. Plaintiffs Exhibit No. 44.61
  • 62. Plaintiffs Exhibit No. 44.62
  • 63. Plaintiffs Exhibit No. 44.63
  • 64. Plaintiffs Exhibit No. 44.64
  • 65. Plaintiffs Exhibit No. 44.65
  • 66. Plaintiffs Exhibit No. 44.66
  • 67. Plaintiffs Exhibit No. 44.67
  • 68. Plaintiffs Exhibit No. 44.68
  • 69. Plaintiffs Exhibit No. 44.69
  • 70. Plaintiffs Exhibit No. 44.70
  • 71. Plaintiffs Exhibit No. 44.71
  • 72. Plaintiffs Exhibit No. 44.72
  • 73. Plaintiffs Exhibit No. 44.73
  • 74. Plaintiffs Exhibit No. 44.74
  • 75. Plaintiffs Exhibit No. 44.75
  • 76. Plaintiffs Exhibit No. 44.76
  • 77. Plaintiffs Exhibit No. 44.77
  • 78. Plaintiffs Exhibit No. 44.78
  • 79. Plaintiffs Exhibit No. 44.79
  • 80. Plaintiffs Exhibit No. 44.80
  • 81. Plaintiffs Exhibit No. 44.81
  • 82. Plaintiffs Exhibit No. 44.82
  • 83. Plaintiffs Exhibit No. 44.83
  • 84. Plaintiffs Exhibit No. 44.84
  • 85. Plaintiffs Exhibit No. 44.85
  • 86. Plaintiffs Exhibit No. 44.86
  • 87. Plaintiffs Exhibit No. 44.87After entering a specialcharacter by pressing theinput mode switch button atthe right bottom, theapplicable part should bepressed again to return tomanual
  • 88. Plaintiffs Exhibit No. 44.88
  • 89. Plaintiffs Exhibit No. 44.89
  • 90. Plaintiffs Exhibit No. 44.90
  • 91. Plaintiffs Exhibit No. 44.91
  • 92. Plaintiffs Exhibit No. 44.92
  • 93. Plaintiffs Exhibit No. 44.93
  • 94. Plaintiffs Exhibit No. 44.94It is inconvenient to scroll left and right
  • 95. Plaintiffs Exhibit No. 44.95
  • 96. Plaintiffs Exhibit No. 44.96
  • 97. Plaintiffs Exhibit No. 44.97
  • 98. Plaintiffs Exhibit No. 44.98Should enlarge the size of the posted item to distinguish them from the postersimage
  • 99. Plaintiffs Exhibit No. 44.99
  • 100. Plaintiffs Exhibit No. 44.100
  • 101. Plaintiffs Exhibit No. 44.101
  • 102. Plaintiffs Exhibit No. 44.102
  • 103. Plaintiffs Exhibit No. 44.103Inconvenient to control music play during BGM play when the LCD is off
  • 104. Plaintiffs Exhibit No. 44.104
  • 105. Plaintiffs Exhibit No. 44.105
  • 106. Plaintiffs Exhibit No. 44.106
  • 107. Plaintiffs Exhibit No. 44.107
  • 108. Plaintiffs Exhibit No. 44.108
  • 109. Plaintiffs Exhibit No. 44.109
  • 110. Plaintiffs Exhibit No. 44.110
  • 111. Plaintiffs Exhibit No. 44.111
  • 112. Plaintiffs Exhibit No. 44.112
  • 113. Plaintiffs Exhibit No. 44.113
  • 114. Plaintiffs Exhibit No. 44.114No animation effect when deleting messages
  • 115. Plaintiffs Exhibit No. 44.115
  • 116. Plaintiffs Exhibit No. 44.116
  • 117. Plaintiffs Exhibit No. 44.117
  • 118. Plaintiffs Exhibit No. 44.118
  • 119. Plaintiffs Exhibit No. 44.119
  • 120. Plaintiffs Exhibit No. 44.120
  • 121. Plaintiffs Exhibit No. 44.121
  • 122. Plaintiffs Exhibit No. 44.122In many instances,unrelated functionshave similarbackground colors,failing to provideuniformity and oftencausing confusion as toeven their functions.Feels awkward since allicons have frames onthe background
  • 123. Plaintiffs Exhibit No. 44.123
  • 124. Plaintiffs Exhibit No. 44.124
  • 125. Plaintiffs Exhibit No. 44.125
  • 126. Plaintiffs Exhibit No. 44.126
  • 127. Plaintiffs Exhibit No. 44.127 Translation ConfidentialUsage of indistinguishable icons for different functions makes for difficult differentiation Instant recognizability due to highly intuitive icon usage. : Difficult differentiation due to icons that are duplicative or are intuitively deficient. Minimize replicate icons; can feel icons Confusion can result were made in from indistinguishable consideration of the icons like Message and user, for instant e-mail. recognition and ease for the user. Change replicate icons and select and use highly intuitive icons. For appls that have long names,Directions forImprovement change long names to simple ones or change the long name so it can be expressed at once for ease of recognition.
  • 128. Plaintiffs Exhibit No. 44.128
  • 129. Plaintiffs Exhibit No. 44.129Difficult to read because default key input mode is lower case and small in size
  • 130. Plaintiffs Exhibit No. 44.130
  • 131. Plaintiffs Exhibit No.No. 44.263 Plaintiffs Exhibit No. 44.131 Plaintiffs Exhibit 44.263 Translation ConfidentialGraphical UI of the menu icons are monotonous. It maximizes a 3 dimensional effect utilizing light and the curve of icon frames is smooth There is no feeling of receiving light, and deficient feeling of softness in the curvature of icon corners. Light used for a three Menu icons lacking in dimensionality; gives a three dimensional effect luxurious feel. using light. Icon edge curvature not Curves are fluid to give a fluid. soft and comfortable feel. Strong impression that iPhones icon concept was copied. Insert effects of light for a softer, more luxurious icon implementation.Directions for Make the edge curve more smooth to erase the hard feel.Improvement Remove a feeling that iPhones menu icons are copied by differentiating design.
  • 132. Plaintiffs Exhibit No. 44.132 Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611 schroepfer@gmail.com seobanseok@gmail.com Certificate of Translation 10 May 2012I hereby certify that this Korean to English translation of pagesSAMNDCA00203880 to SAMNDCA00204010 of the document with thebeginning Bates number SAMNDCA00203880 is an accurate andcomplete rendering of the contents of the source document to the best ofmy knowledge, except for the word “TRANSLATION” at the upper rightcorner of each translated page. I further certify that I am competent in bothlanguages and have twenty years of professional experience in Korean toEnglish translation.
  • 133. Plaintiffs Exhibit No. 44.133
  • 134. Plaintiffs Exhibit No. 44.134
  • 135. Plaintiffs Exhibit No. 44.135
  • 136. Plaintiffs Exhibit No. 44.136
  • 137. Plaintiffs Exhibit No. 44.137
  • 138. Plaintiffs Exhibit No. 44.138
  • 139. Plaintiffs Exhibit No. 44.139
  • 140. Plaintiffs Exhibit No. 44.140
  • 141. Plaintiffs Exhibit No. 44.141
  • 142. Plaintiffs Exhibit No. 44.142
  • 143. Plaintiffs Exhibit No. 44.143
  • 144. Plaintiffs Exhibit No. 44.144
  • 145. Plaintiffs Exhibit No. 44.145
  • 146. Plaintiffs Exhibit No. 44.146
  • 147. Plaintiffs Exhibit No. 44.147
  • 148. Plaintiffs Exhibit No. 44.148
  • 149. Plaintiffs Exhibit No. 44.149
  • 150. Plaintiffs Exhibit No. 44.150
  • 151. Plaintiffs Exhibit No. 44.151
  • 152. Plaintiffs Exhibit No. 44.152
  • 153. Plaintiffs Exhibit No. 44.153
  • 154. Plaintiffs Exhibit No. 44.154
  • 155. Plaintiffs Exhibit No. 44.155
  • 156. Plaintiffs Exhibit No. 44.156
  • 157. Plaintiffs Exhibit No. 44.157
  • 158. Plaintiffs Exhibit No. 44.158
  • 159. Plaintiffs Exhibit No. 44.159
  • 160. Plaintiffs Exhibit No. 44.160
  • 161. Plaintiffs Exhibit No. 44.161
  • 162. Plaintiffs Exhibit No. 44.162
  • 163. Plaintiffs Exhibit No. 44.163
  • 164. Plaintiffs Exhibit No. 44.164
  • 165. Plaintiffs Exhibit No. 44.165
  • 166. Plaintiffs Exhibit No. 44.166
  • 167. Plaintiffs Exhibit No. 44.167
  • 168. Plaintiffs Exhibit No. 44.168
  • 169. Plaintiffs Exhibit No. 44.169
  • 170. Plaintiffs Exhibit No. 44.170
  • 171. Plaintiffs Exhibit No. 44.171
  • 172. Plaintiffs Exhibit No. 44.172
  • 173. Plaintiffs Exhibit No. 44.173
  • 174. Plaintiffs Exhibit No. 44.174
  • 175. Plaintiffs Exhibit No. 44.175
  • 176. Plaintiffs Exhibit No. 44.176
  • 177. Plaintiffs Exhibit No. 44.177
  • 178. Plaintiffs Exhibit No. 44.178
  • 179. Plaintiffs Exhibit No. 44.179
  • 180. Plaintiffs Exhibit No. 44.180
  • 181. Plaintiffs Exhibit No. 44.181
  • 182. Plaintiffs Exhibit No. 44.182
  • 183. Plaintiffs Exhibit No. 44.183
  • 184. Plaintiffs Exhibit No. 44.184
  • 185. Plaintiffs Exhibit No. 44.185
  • 186. Plaintiffs Exhibit No. 44.186
  • 187. Plaintiffs Exhibit No. 44.187
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  • 200. Plaintiffs Exhibit No. 44.200
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  • 204. Plaintiffs Exhibit No. 44.204
  • 205. Plaintiffs Exhibit No. 44.205
  • 206. Plaintiffs Exhibit No. 44.206
  • 207. Plaintiffs Exhibit No. 44.207
  • 208. Plaintiffs Exhibit No. 44.208
  • 209. Plaintiffs Exhibit No. 44.209
  • 210. Plaintiffs Exhibit No. 44.210
  • 211. Plaintiffs Exhibit No. 44.211
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  • 213. Plaintiffs Exhibit No. 44.213
  • 214. Plaintiffs Exhibit No. 44.214
  • 215. Plaintiffs Exhibit No. 44.215
  • 216. Plaintiffs Exhibit No. 44.216
  • 217. Plaintiffs Exhibit No. 44.217
  • 218. Plaintiffs Exhibit No. 44.218
  • 219. Plaintiffs Exhibit No. 44.219
  • 220. Plaintiffs Exhibit No. 44.220
  • 221. Plaintiffs Exhibit No. 44.221
  • 222. Plaintiffs Exhibit No. 44.222
  • 223. Plaintiffs Exhibit No. 44.223
  • 224. Plaintiffs Exhibit No. 44.224
  • 225. Plaintiffs Exhibit No. 44.225
  • 226. Plaintiffs Exhibit No. 44.226
  • 227. Plaintiffs Exhibit No. 44.227
  • 228. Plaintiffs Exhibit No. 44.228
  • 229. Plaintiffs Exhibit No. 44.229
  • 230. Plaintiffs Exhibit No. 44.230
  • 231. Plaintiffs Exhibit No. 44.231
  • 232. Plaintiffs Exhibit No. 44.232
  • 233. Plaintiffs Exhibit No. 44.233
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  • 259. Plaintiffs Exhibit No. 44.259
  • 260. Plaintiffs Exhibit No. 44.260
  • 261. Plaintiffs Exhibit No. 44.261
  • 262. Plaintiffs Exhibit No. 44.262
  • 263. Plaintiffs Exhibit No. 44.263