PITCH YOURBUSINESSPhilippe MÉDA / MERKAPTpour le CEEI PROVENCE
OÙ TROUVER LES SLIDES :
VISIONVISION      IDEA  PROJECT   VISION             ➊
VISIONVISION         «We believe that were on the face of the Earth to make great         products, and thats not changing...
VISIONVISION                              CUSTOMER                              INTIMACY                          SOLVE TH...
VISIONVISION«THE FUTURE IS HERE.IT’S JUST NOT WIDELY DISTRIBUTED YET.»William GIBSON
VISIONMISSION                       MISSION            EMOTION            EMPATHY            MISSION                      ...
VISIONMISSION                               MISSION«ONE OF THE MANYPROBLEMS WITH JOBINTERVIEWSIS THAT INTERVIEWERSREMEMBER...
VISIONMISSION   MISSION
VISIONMISSION   MISSION
VISIONMISSION   MISSION
VISIONMISSION   MISSION
VISIONMISSION                                                             MISSION   «By creating value for our customers, ...
VISIONMISSION                                               MISSION   «We organize the world‘s information and make it   u...
VISIONMISSION                                            MISSION          «A coffee Grand Cru in a few seconds.»
VISIONMISSION                                                    MISSION  «To offer a wide range of well designed, functio...
VISIONMISSION                                                           MISSION    «To experience the joy of advancing and...
VISIONPITCH            MISSION                 PITCH INTELLECT  INTEREST     PITCH             ➌
VISIONPITCH        MISSION             PITCH INTELLECT  INTEREST     PITCH
VISIONPITCH   MISSION        PITCH
VISIONPITCH        MISSION             PITCH INTELLECT  INTEREST     PITCH
VISIONPITCH                                   MISSION                                        PITCH   MY COMPANY (name),   ...
VISIONPITCH                                        MISSION                                             PITCH   MY COMPANY ...
WHAT TO REMEMBER...                       INTE LLECT             EMO TION       EREST      IDEA      PATHY > INT     OJECT...
Pitch your business
Pitch your business
Pitch your business
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Pitch your business

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Business pitch workshop for the CEEI incubator.

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Pitch your business

  1. 1. PITCH YOURBUSINESSPhilippe MÉDA / MERKAPTpour le CEEI PROVENCE
  2. 2. OÙ TROUVER LES SLIDES :
  3. 3. VISIONVISION IDEA PROJECT VISION ➊
  4. 4. VISIONVISION «We believe that were on the face of the Earth to make great products, and thats not changing. Were constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.» Tim Cook, Acting Apple CEO, January 2009
  5. 5. VISIONVISION CUSTOMER INTIMACY SOLVE THEIR PROBLEMS NOW OPERATIONAL PRODUCT EXCELLENCE LEADERSHIP DELIVER FLAWLESSLY SEE THE FUTURE AND YOUR EXPERTISE UNCOMPROMISE
  6. 6. VISIONVISION«THE FUTURE IS HERE.IT’S JUST NOT WIDELY DISTRIBUTED YET.»William GIBSON
  7. 7. VISIONMISSION MISSION EMOTION EMPATHY MISSION ➋photo © Olivier Ezratti
  8. 8. VISIONMISSION MISSION«ONE OF THE MANYPROBLEMS WITH JOBINTERVIEWSIS THAT INTERVIEWERSREMEMBER AND PLACEEXCESSIVE WEIGHTON VIVID NEGATIVEINFORMATION»Robert STUTTON, Stanford University
  9. 9. VISIONMISSION MISSION
  10. 10. VISIONMISSION MISSION
  11. 11. VISIONMISSION MISSION
  12. 12. VISIONMISSION MISSION
  13. 13. VISIONMISSION MISSION «By creating value for our customers, we create value for our shareholders. We use our expertise to create transport-related products and services of superior quality, safety and environmental care for demanding customers in selected segments. We work with energy, passion and respect for the individual.»
  14. 14. VISIONMISSION MISSION «We organize the world‘s information and make it universally accessible and useful.»
  15. 15. VISIONMISSION MISSION «A coffee Grand Cru in a few seconds.»
  16. 16. VISIONMISSION MISSION «To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.»
  17. 17. VISIONMISSION MISSION «To experience the joy of advancing and applying technology for the benefit of the public.»
  18. 18. VISIONPITCH MISSION PITCH INTELLECT INTEREST PITCH ➌
  19. 19. VISIONPITCH MISSION PITCH INTELLECT INTEREST PITCH
  20. 20. VISIONPITCH MISSION PITCH
  21. 21. VISIONPITCH MISSION PITCH INTELLECT INTEREST PITCH
  22. 22. VISIONPITCH MISSION PITCH MY COMPANY (name), IS DEVELOPING (a defined offering) TO HELP (a tagert audience) SOLVE (a problem) WITH (our magical touch). (our secret sauce) (our unfair advantage)
  23. 23. VISIONPITCH MISSION PITCH MY COMPANY ACME.com, IS DEVELOPING AN INNOVATIVE SOCIAL INTERACTIVE GEOLOCALIZATION EXPERIENCE TO HELP OUR MOST DISCRIMINANT CUSTOMERS SOLVE PERSONAL INFORMATION ISSUES WITH TOTAL SATISFACTION.
  24. 24. WHAT TO REMEMBER... INTE LLECT EMO TION EREST IDEA PATHY > INT OJECT > EM PITCH PR MIS SION V ISION MPANY ( name), MY CO defined o ffering) DEVELO PING (a IS tagert a udience) TO HELP (a OLVE (a p roblem) S magical touch). W ITH (our

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