Lift14 - Death Awaits You ALL - Open Session - Merkapt

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A perspective on why innovation is so brutal for companies, through the double crunch of the "uncanny valley of tech" and the "market hype cycles", and why training killer rabbits is key to reboot your company's DNA.

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Lift14 - Death Awaits You ALL - Open Session - Merkapt

  1. 1. Death Awaits You ALL http://www.google.fr/imgres? http://i client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg Philippe Méda @merkapt
  2. 2. Innovation http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  3. 3. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  4. 4. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  5. 5. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  6. 6. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  7. 7. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  8. 8. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  9. 9. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  10. 10. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  11. 11. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  12. 12. Real Life... http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  13. 13. Double Crunch http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj ➊ Market Hype Cycles bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com ➋ The Uncanny Valley of Tech %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  14. 14. ➊ Market Hype Cycles http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  15. 15. ➊ Market Hype Cycles LIFT09 http://i 2014 http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg IoT M2M
  16. 16. ➋ The Uncanny Valley of Tech http://i http://www.google.fr/imgres?✔ Internet of things client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj ✔ Wearable device bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com ✔ Connected %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http ✔ Ergonomic %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL ✔ Autonomy %2F0%2Ffire-ball-icon✔ Hi-Tech md.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom ✔ Trendy =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK ✔ OLED Display 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  17. 17. ➋ The Uncanny Valley of Tech http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  18. 18. RISK Your Pain Threshold to Innovation? Uncanny Valley of ➋TECHNOLOGY http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com Business Model ? %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK INCREMENTAL ROI ✔︎ 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg Businesses ➊ MARKET Hype Cycles
  19. 19. From Homeostasis… http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj Vision 3-6 months bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http Life Expectancy 3-5 years %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL Dreams Sustain ROI %2F0%2Ffire-ball-iconone more quarter… md.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg DEAD END ➋Through the Uncanny Valley of TECHNOLOGY
  20. 20. From Homeostasis to Anti-fragility http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj Vision 25 years 3-6 months bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http Life Expectancy 3 weeks 3-5 years %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL Dreams Change Sustain ROI %2F0%2Ffire-ball-icon- f** market! one more quarter… the md.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg DEAD END ➋Through the Uncanny Valley of TECHNOLOGY FAIL FAIL FAIL ? ? ? ? ? ?
  21. 21. Rebooting your DNA http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg
  22. 22. Rebooting your DNA http://i http://www.google.fr/imgres? client=safari&sa=X&rls=en&biw=1436&bih=803&tbm=isch&tbnid=zcj bZs0BoiB4jM%3A&imgrefurl=http%3A%2F%2Fwww.clker.com %2Fclipart-fire-ball-icon.html&docid=grRys4g94COZGM&imgurl=http %3A%2F%2Fwww.clker.com%2Fcliparts%2Fg%2Fp%2FS%2FV%2FL %2F0%2Ffire-ball-iconmd.png&w=299&h=267&ei=0c_oUqeWCobO0QX05IHYDQ&zoom =1&iact=rc&dur=2539&page=3&start=76&ndsp=44&ved=0CM8CEK 0DME8 mages.pcworld.com/howto/graphics/112916-2112p155-8b.jpg YOU Philippe Méda @merkapt

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