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JADE Intrapreneurship Conference, Romania
 

JADE Intrapreneurship Conference, Romania

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My latest 15 min keynote presentation, for JADE summer conference on intrapreneurship in Romania.

My latest 15 min keynote presentation, for JADE summer conference on intrapreneurship in Romania.

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    JADE Intrapreneurship Conference, Romania JADE Intrapreneurship Conference, Romania Presentation Transcript

    • IntroInnovationEmbrace risk?Culture INTRAPRENEURSHIPThe catch A CORSAIR’S PERSPECTIVE JADE / Romania / Merkapt Philippe MÉDA, July 2012
    • IntroInnovation Philippe MÉDA /Embrace risk?CultureThe catch startups multinationals keynotes
    • IntroInnovation Innovation as seen in MBAsEmbrace risk?CultureThe catch
    • IntroInnovation (Real life)Embrace risk?CultureThe catch
    • IntroInnovation Innovation acceleratesEmbrace risk?CultureThe catch 38 Years 13 Years 4 Years 3 Years 88 Days Time to reach 50 millions users
    • IntroInnovation A built-in inability to predict the futureEmbrace risk?CultureThe catch «There is little reason for an individual to have a computer in their home» Ken OLSEN, CEO Digital Equipment, 1977
    • IntroInnovation A built-in inability to predict the futureEmbrace risk?CultureThe catch
    • IntroInnovation A built-in inability to predict the futureEmbrace risk?CultureThe catch 2002
    • IntroInnovation A built-in inability to predict the futureEmbrace risk?CultureThe catch « Within a group of macaques, the last to adopt innovation are alpha males» François TADDEI (Laboratoire de Génétique Moléculaire Evolutive et Médicale, U571 INSERM)
    • IntroInnovation A built-in inability to predict the futureEmbrace risk?CultureThe catch
    • IntroInnovation InnoriskationEmbrace risk?CultureThe catch Planification Improvisation Dumb Luck
    • IntroInnovation How to embrace risk?Embrace risk?CultureThe catch
    • IntroInnovation 3 StrategiesEmbrace risk?CultureThe catch ROI Innovation Strategic pipeline portfolio We know the We only know the problem and the problem. solution. We can do it Faster to outsource. in-house. Reinforce the status quo
    • IntroInnovation 3 StrategiesEmbrace risk?CultureThe catch ROI VISION Innovation Strategic Intrapreneurship pipeline portfolio We know the We only know the We don’t get the problem and the problem. problem, nor the solution. solution We can do it We can try Faster to outsource. in-house. in-house. Reinforce the status quo Change the market
    • IntroInnovation Escape velocity?Embrace risk?CultureThe catch INTRAPRENEURSHIP Politics x Vision ROI limit BUs Pull COMPANY
    • IntroInnovation Corsairs’ cultureEmbrace risk?CultureThe catch Uncharted seas?
    • IntroInnovation «Here be dragons»Embrace risk?CultureThe catch
    • IntroInnovation «Here be dragons»Embrace risk?CultureThe catch
    • IntroInnovation Corsairs’ lawsEmbrace risk?CultureThe catch Politics (HR, Freedom...) Legal (IP, Incentive...) Process (Vision, Budget, Time...) 1. Define «Rules of engagement» 6. Define spoils of war shares 11. Steal resources 2. Get a «Letter of marque» 7. Don’t wait for green lights 12. Sell mockups 3. Be neither in nor out 8. Don’t burn red lights 13. Don’t fall in love 4. Shortcut decisions 9. Learn guerilla tactics 14. Fail early 5. Create an ousider network 10. Copy and share 15. Move fast, break things
    • IntroInnovation 2. Get a «Letter of marque»Embrace risk?CultureThe catch Elisabeth I of England Sir Francis Drake 1558-1603 1542-1596
    • IntroInnovation 6. Define spoils of warEmbrace risk?CultureThe catch
    • IntroInnovation 7. Don’t wait for green lightsEmbrace risk?CultureThe catch «Financial reverse-engineering»
    • IntroInnovation 12. Sell mockupsEmbrace risk?CultureThe catch
    • IntroInnovation (12.bis Sell POCs)Embrace risk?CultureThe catch Q4, 2012 2020?
    • IntroInnovation 13. Don’t fall in loveEmbrace risk?CultureThe catch
    • IntroInnovationEmbrace risk?CultureThe catch 15. Move fast, break things
    • IntroInnovation There’s a catchEmbrace risk?CultureThe catch
    • IntroInnovation This is easy*Embrace risk?CultureThe catch 300 training consulting coaching 30 ideas 5 prototypes Ideation Incubation «IN» «THROUGH» Rules of engagement Explore and fail early 3 months 6 months
    • IntroInnovation This is unbelievably hardEmbrace risk?CultureThe catch 300 training consulting coaching 30 ideas escape velocity mentoring 5 prototypes 3 sales Ideation Incubation BU / Spin O! «IN» «THROUGH» «OUT» Rules of engagement Explore and fail early Open network 3 months 6 months 3 months
    • IntroInnovation Going through the critical stepEmbrace risk?CultureThe catch Season 2 Season 1 Program Success
    • Innovation copilots «I havent failed . Thanks!Ive just found 10,000 ways Philippe MÉDA that do not work.» pmeda@merkapt.com @PMerkapt Thomas EDISON, 1847-1931