The intrapreneurship
solution to the
innovator!s dilemma!
Philippe Méda
@merkapt
Barcelona 2013

!
My job

copiloting big companies and
startups’ innovation projects.
!
!
!
Business design
Business Model Innovation
Market...
Innovation

Innovation is the market
introduction of a technical
or organisational novelty,
not just its invention.

!

Jo...
How you understand innovation?
Real life...
The Innovator’s Dilemma

It!s not about the failure
of simply any company,
but of good companies,
the kinds that many
mana...
Your culture?
We don’t see the future

« There is little reason for an individual to have a computer in their home. »
Ken OLSEN, CEO Dig...
We kinda see the future

1960

2007

1984

#

1982

2004

1985
RISK

We kinda see the future, but fail anyway
RISK

We kinda see the future, but not all of us fail anyway
RISK

We kinda see the future, but not all of us fail anyway
RISK

We kinda see the future, but not all of us fail anyway

$
RISK

So what can we do?
Plans A
Plans A: End Results

Samsung Galaxy Gear A Dud?
30 Percent Of Customers
Returning Smart Watches To
Best Buy.
Internationa...
Plans A: End Results

Internet of things ✔
Wearable device ✔
Connected ✔
Ergonomic ✔
Autonomy ✔
Hi-tech ✔
Trendy ✔
OLED Di...
Plan B?

You!re not
going to like it…
Plan B
Training and herding killer rabbits™
Plan B

Intrapreneurs
RISK

Navigating out of the pipeline

Innovation
Risk
RISK

Risk Management 101
Change the
TECHNOLOGY
Fundamental
Research

R&D / IP

Pipeline / ROI

Versions

OTS

Paradigm

E...
RISK

Risk Management 101
Change the
TECHNOLOGY

Know BM
ROI Forecast

INCREMENTAL
80%
Multinationals

Change the
MARKET
RISK

Risk Management 101
Change the
TECHNOLOGY

SIGNIFICATIVE
20%
Startups

Know BM
ROI Forecast

INCREMENTAL
80%
Multina...
RISK

Risk Management 101
Change the
TECHNOLOGY

RUPTURE
0.001%
Black Swans

SIGNIFICATIVE
20%
Startups

Know BM
ROI Forec...
A pathway back to the pipeline
Change the
TECHNOLOGY

or
e
pl
Ex

Know BM
ROI Forecast

Push

RISK

ROI
Innovation
Pipelin...
What you expect vs. need

➊ Inventing the new business models
➋ Active market scouting
➌ Cultural change & resilience
Killer Rabbits Herding Workshop

Adde
Value

A Product
that sells

Intrapreneurs

!
!
Your Idea

➋ Active market scouting
...
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Intrapreneurship Conference Barcelona 2013 - Keynote - Philippe Méda - MERKAPT

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My 15 min keynote slides for the Intrapreneurship Conference in Barcelona, december 2013. The focus is on understand risk and be able to go outside of your typical business confort zone, and maybe have a chance at innovation

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Transcript of "Intrapreneurship Conference Barcelona 2013 - Keynote - Philippe Méda - MERKAPT"

  1. 1. The intrapreneurship solution to the innovator!s dilemma! Philippe Méda @merkapt Barcelona 2013 !
  2. 2. My job copiloting big companies and startups’ innovation projects. ! ! ! Business design Business Model Innovation Marketing Strategy Intrapreneurship ! ! ! ! ! ! ! France, London, Berlin, Brussels, Singapore
  3. 3. Innovation Innovation is the market introduction of a technical or organisational novelty, not just its invention. ! Joseph SCHUMPETER Theorie der wirtschaftlichen Entwicklung, 1911
  4. 4. How you understand innovation?
  5. 5. Real life...
  6. 6. The Innovator’s Dilemma It!s not about the failure of simply any company, but of good companies, the kinds that many managers have admired and tried to emulate, the companies known for their abilities to innovate and execute. ! Clayton CHRISTENSEN Photo: Joe Pugliese
  7. 7. Your culture?
  8. 8. We don’t see the future « There is little reason for an individual to have a computer in their home. » Ken OLSEN, CEO Digital Equipment, 1977
  9. 9. We kinda see the future 1960 2007 1984 # 1982 2004 1985
  10. 10. RISK We kinda see the future, but fail anyway
  11. 11. RISK We kinda see the future, but not all of us fail anyway
  12. 12. RISK We kinda see the future, but not all of us fail anyway
  13. 13. RISK We kinda see the future, but not all of us fail anyway $
  14. 14. RISK So what can we do?
  15. 15. Plans A
  16. 16. Plans A: End Results Samsung Galaxy Gear A Dud? 30 Percent Of Customers Returning Smart Watches To Best Buy. International Business Times Oct. 28, 2103
  17. 17. Plans A: End Results Internet of things ✔ Wearable device ✔ Connected ✔ Ergonomic ✔ Autonomy ✔ Hi-tech ✔ Trendy ✔ OLED Display ✘
  18. 18. Plan B? You!re not going to like it…
  19. 19. Plan B
  20. 20. Training and herding killer rabbits™ Plan B Intrapreneurs
  21. 21. RISK Navigating out of the pipeline Innovation Risk
  22. 22. RISK Risk Management 101 Change the TECHNOLOGY Fundamental Research R&D / IP Pipeline / ROI Versions OTS Paradigm Ecosystem Business Model Cycle Segment Change the MARKET
  23. 23. RISK Risk Management 101 Change the TECHNOLOGY Know BM ROI Forecast INCREMENTAL 80% Multinationals Change the MARKET
  24. 24. RISK Risk Management 101 Change the TECHNOLOGY SIGNIFICATIVE 20% Startups Know BM ROI Forecast INCREMENTAL 80% Multinationals Change the MARKET
  25. 25. RISK Risk Management 101 Change the TECHNOLOGY RUPTURE 0.001% Black Swans SIGNIFICATIVE 20% Startups Know BM ROI Forecast INCREMENTAL 80% Multinationals BLACK HOLE of Irrelevance Change the MARKET
  26. 26. A pathway back to the pipeline Change the TECHNOLOGY or e pl Ex Know BM ROI Forecast Push RISK ROI Innovation Pipeline dapt A Change the MARKET Intrapreneurs
  27. 27. What you expect vs. need ➊ Inventing the new business models ➋ Active market scouting ➌ Cultural change & resilience
  28. 28. Killer Rabbits Herding Workshop Adde Value A Product that sells Intrapreneurs ! ! Your Idea ➋ Active market scouting with a techno-push internal incubator

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