Intrapreneurs Are Buccaneers

Intro INTRAPRENEURSInnovation risksUncharted watersBuccaneersCulture are BUCCANEERS Bruxelles / MERKAPT Philippe MÉDA, Dec. 2011

IntroInnovation risks Philippe MÉDA / business designerUncharted watersBuccaneersCulture { { startups copilotage de l’innovation

IntroInnovation risks Innovation, as seen in MBAsUncharted watersBuccaneersCulture

IntroInnovation risks (Real life)Uncharted watersBuccaneersCulture

IntroInnovation risks Innovation acceleratesUncharted watersBuccaneersCulture

IntroInnovation risks Innovation accelerates (really)Uncharted watersBuccaneersCulture 38 Years 13 Years 4 Years 3 Years 88 Days Time to reach 50 million adopters

IntroInnovation risks Innovation accelerates (really)Uncharted watersBuccaneersCulture

IntroInnovation risks Innovation doesn’t care about crisisUncharted watersBuccaneersCulture

IntroInnovation risks Innovation doesn’t care about your productsUncharted watersBuccaneersCulture 2002

IntroInnovation risks ... Or your specsUncharted watersBuccaneersCulture

IntroInnovation risks Innovation will make you look dumbUncharted watersBuccaneersCulture There is little reason for an individual to have a computer in their home. Ken Olsen, President of Digital Equipment, 1977

IntroInnovation risks Innovation is messyUncharted watersBuccaneersCulture

IntroInnovation risks Innovation is messy, for everyoneUncharted watersBuccaneersCulture

IntroInnovation risks Innovation is not about status quoUncharted watersBuccaneersCulture « Among macaques groups, the last to adopt an innovation a » re alpha males... ue Moléculaire Evolutive et Médicale, U571 INSERM) Génétiq atoire de François TADDEI (Labor

IntroInnovation risks Innovation pops outUncharted watersBuccaneersCulture «Slow hunch»

IntroInnovation risks InnoriskvationUncharted watersBuccaneersCulture Planning Improvisation Dumb luck

IntroInnovation risks «Here be dragons»Uncharted watersBuccaneersCulture

IntroInnovation risks Navigating out of the pipelineUncharted watersBuccaneersCulture

IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? Market risk Will someone pay for it?

IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? «Incremental Zone» Market risk Will someone pay for it?

IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? «Substantial Zone» «Incremental Zone» Market risk Will someone pay for it?

IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk (We don’t get it) «Radical Zone» Will it work? «Substantial Zone» «Incremental Zone» Market risk Will someone pay for it?

IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk ROI Horizon Innovation Pipeline Market risk

IntroInnovation risks How risk-adverse groups manage this horizon?Uncharted watersBuccaneersCulture

IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic Intrapreneurship pipeline portfolio

IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation pipeline We know the problem and the solution In-house Status quo x ROI Stock market valuation

IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic pipeline portfolio We know the problem We know the problem, and the solution and don’t believe there’s a clear solution yet In-house Outsource Status quo Budget x ROI x Skills Stock market valuation

IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic Intrapreneurship pipeline portfolio We know the problem We know the problem, We don’t really get and the solution and don’t believe there’s a the problem yet, clear solution yet but we are the best to create a solution In-house Outsource In-house? Status quo Budget Politics x ROI x Skills x Freedom Stock market valuation VISION

IntroInnovation risks Escape velocityUncharted watersBuccaneersCulture Intrapreneur Politics x Freedom

IntroInnovation risks The buccaneer’s guideUncharted watersBuccaneersCulture Get a «Privateer letter of marque» Get «Rules of engagement» Navigate out of the pipeline «Steal» resources from BUs Be neither on nor out Trap competition in a guerilla Shortcut decisions Create an open network Flirt with IP infringement Sell mockups and prototypes Pivot when necessary Ramp up... Or fail and learn fast Politics x Freedom

IntroInnovation risksUncharted watersBuccaneersCulture Why intrapreneurs? #1 Culture #2 Opportunity #3 Resilience 90 99 10 1 Budget Profits Pipe Intra

IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture (Hint: this is not the way to do it)

IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture «Financial reverse-engineering»

IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture

IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture Eliminate waste Fail early Pivot / Iterate fast Get to actually know customers! Sexy

IntroInnovation risks Innovation pipelineUncharted watersBuccaneersCulture MORE SPECS COMMODITIZE TECHNOLOGY PATENTS SPECIFICATIONS ROI

IntroInnovation risks Entre / Intra-preneurshipUncharted watersBuccaneersCulture CHANGE THE MARKET ADDED BUSINESS ( TECHNOLOGY ) REVENUES VALUE MODEL

IntroInnovation risksUncharted watersBuccaneers Eventually, buccaneers will settle down.Culture (They don’t become pirates)

IntroInnovation risksUncharted watersBuccaneersCulture Thanks! Philippe MÉDA pmeda@merkapt.com @PMerkapt

http://simonalascu.wordpress.com	275
http://www.merkapt.com	262
http://storify.com	132
http://www.entrepriseglobale.biz	99
http://paper.li	29
http://feeds2.feedburner.com	18
http://www.intelligencestrategique.be	9
http://alsagora.blogspot.com	8
http://feeds.feedburner.com	3
http://yomomedia.com	1

Intrapreneurs Are Buccaneers

by MERKAPT on Dec 01, 2011

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Intrapreneurs Are Buccaneers — Presentation Transcript