Intrapreneurs Are Buccaneers

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My slides for the "Intrapreneurship" conference in Brussels, on Dec. 2 - Merkapt

http://www.merkapt.com/entrepreneuriat/conference-sur-lintrapreneuriat-a-bruxelles-6059

Published in: Business, Economy & Finance

Intrapreneurs Are Buccaneers

  1. 1. Intro INTRAPRENEURSInnovation risksUncharted watersBuccaneersCulture are BUCCANEERS Bruxelles / MERKAPT Philippe MÉDA, Dec. 2011
  2. 2. IntroInnovation risks Philippe MÉDA / business designerUncharted watersBuccaneersCulture { { startups copilotage de l’innovation
  3. 3. IntroInnovation risks Innovation, as seen in MBAsUncharted watersBuccaneersCulture
  4. 4. IntroInnovation risks (Real life)Uncharted watersBuccaneersCulture
  5. 5. IntroInnovation risks Innovation acceleratesUncharted watersBuccaneersCulture
  6. 6. IntroInnovation risks Innovation accelerates (really)Uncharted watersBuccaneersCulture 38 Years 13 Years 4 Years 3 Years 88 Days Time to reach 50 million adopters
  7. 7. IntroInnovation risks Innovation accelerates (really)Uncharted watersBuccaneersCulture
  8. 8. IntroInnovation risks Innovation doesn’t care about crisisUncharted watersBuccaneersCulture
  9. 9. IntroInnovation risks Innovation doesn’t care about your productsUncharted watersBuccaneersCulture 2002
  10. 10. IntroInnovation risks ... Or your specsUncharted watersBuccaneersCulture
  11. 11. IntroInnovation risks Innovation will make you look dumbUncharted watersBuccaneersCulture There is little reason for an individual to have a computer in their home. Ken Olsen, President of Digital Equipment, 1977
  12. 12. IntroInnovation risks Innovation is messyUncharted watersBuccaneersCulture
  13. 13. IntroInnovation risks Innovation is messy, for everyoneUncharted watersBuccaneersCulture
  14. 14. IntroInnovation risks Innovation is not about status quoUncharted watersBuccaneersCulture « Among macaques groups, the last to adopt an innovation a » re alpha males... ue Moléculaire Evolutive et Médicale, U571 INSERM) Génétiq atoire de François TADDEI (Labor
  15. 15. IntroInnovation risks Innovation pops outUncharted watersBuccaneersCulture «Slow hunch»
  16. 16. IntroInnovation risks InnoriskvationUncharted watersBuccaneersCulture Planning Improvisation Dumb luck
  17. 17. IntroInnovation risks «Here be dragons»Uncharted watersBuccaneersCulture
  18. 18. IntroInnovation risks Navigating out of the pipelineUncharted watersBuccaneersCulture
  19. 19. IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? Market risk Will someone pay for it?
  20. 20. IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? «Incremental Zone» Market risk Will someone pay for it?
  21. 21. IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk Will it work? «Substantial Zone» «Incremental Zone» Market risk Will someone pay for it?
  22. 22. IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk (We don’t get it) «Radical Zone» Will it work? «Substantial Zone» «Incremental Zone» Market risk Will someone pay for it?
  23. 23. IntroInnovation risks Uncharted watersUncharted watersBuccaneersCulture Technology risk ROI Horizon Innovation Pipeline Market risk
  24. 24. IntroInnovation risks How risk-adverse groups manage this horizon?Uncharted watersBuccaneersCulture
  25. 25. IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic Intrapreneurship pipeline portfolio
  26. 26. IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation pipeline We know the problem and the solution In-house Status quo x ROI Stock market valuation
  27. 27. IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic pipeline portfolio We know the problem We know the problem, and the solution and don’t believe there’s a clear solution yet In-house Outsource Status quo Budget x ROI x Skills Stock market valuation
  28. 28. IntroInnovation risks 3 StrategiesUncharted watersBuccaneersCulture Innovation Strategic Intrapreneurship pipeline portfolio We know the problem We know the problem, We don’t really get and the solution and don’t believe there’s a the problem yet, clear solution yet but we are the best to create a solution In-house Outsource In-house? Status quo Budget Politics x ROI x Skills x Freedom Stock market valuation VISION
  29. 29. IntroInnovation risks Escape velocityUncharted watersBuccaneersCulture Intrapreneur Politics x Freedom
  30. 30. IntroInnovation risks The buccaneer’s guideUncharted watersBuccaneersCulture Get a «Privateer letter of marque» Get «Rules of engagement» Navigate out of the pipeline «Steal» resources from BUs Be neither on nor out Trap competition in a guerilla Shortcut decisions Create an open network Flirt with IP infringement Sell mockups and prototypes Pivot when necessary Ramp up... Or fail and learn fast Politics x Freedom
  31. 31. IntroInnovation risksUncharted watersBuccaneersCulture Why intrapreneurs? #1 Culture #2 Opportunity #3 Resilience 90 99 10 1 Budget Profits Pipe Intra
  32. 32. IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture (Hint: this is not the way to do it)
  33. 33. IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture «Financial reverse-engineering»
  34. 34. IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture
  35. 35. IntroInnovation risks #1 CultureUncharted watersBuccaneersCulture Eliminate waste Fail early Pivot / Iterate fast Get to actually know customers! Sexy
  36. 36. IntroInnovation risks Innovation pipelineUncharted watersBuccaneersCulture MORE SPECS COMMODITIZE TECHNOLOGY PATENTS SPECIFICATIONS ROI
  37. 37. IntroInnovation risks Entre / Intra-preneurshipUncharted watersBuccaneersCulture CHANGE THE MARKET ADDED BUSINESS ( TECHNOLOGY ) REVENUES VALUE MODEL
  38. 38. IntroInnovation risksUncharted watersBuccaneers Eventually, buccaneers will settle down.Culture (They don’t become pirates)
  39. 39. IntroInnovation risksUncharted watersBuccaneersCulture Thanks! Philippe MÉDA pmeda@merkapt.com @PMerkapt

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