WELCOME! Rebecca Williams SMB Marketing Manager EMEA BlackBerry: 07738 347407 Email: rwilliams@rim.com RIM PROPRIETARY AND CONFIDENTIAL INFORMATION

Current Mobility challenges being faced today London |

WHAT DID WE DO? WE SPOKE TO YOU … 12 Groups ~ 2hours each Bristol Frankfurt Lyon 10 – 99 employees Manchester Hamburg Paris 100 – 249 employees BlackBerry Users BlackBerry Non-users BlackBerry Users BlackBerry Non-users

Results

The two sides of being a Small Business More independence to choose where and when to work Working from home, road, office, retreat More contact with clients and customers Know everybody Personal feel, less ‘corporate’ Flexibility Informality Time on the road can mean work load mounts “ Availability intensive ”- having to spread yourself thin Strong pressure on time utilisation Customers take advantage Lack of resource More demanding The challenge to professionalism

More independence to choose where and when to work

Working from home, road, office, retreat

More contact with clients and customers

Know everybody

Personal feel, less ‘corporate’

Time on the road can mean work load mounts

“ Availability intensive ”- having to spread yourself thin

Strong pressure on time utilisation

Customers take advantage

Lack of resource

Current communication devices Store and transfer larger amounts of information Email on the move, although… LAN access too inconsistent Another (heavy) device to carry Expense Security issues, particularly LAN for banks and other high security zones Physical barrier to customers Instant Cannot send/ receive enough information Email inadequate (never used) No receipt/ assurance info is communicated accurately Though seen as contacts and organiser mostly Lack of push email

Store and transfer larger amounts of information

Email on the move, although…

LAN access too inconsistent

Another (heavy) device to carry

Expense

Security issues, particularly LAN for banks and other high security zones

Physical barrier to customers

Instant

Cannot send/ receive enough information

Email inadequate (never used)

No receipt/ assurance info is communicated accurately

Though seen as contacts and organiser mostly

Lack of push email

Desire to bring it all together Mobile Phone PDA Laptop All in one device

BlackBerry can help.. We can provide the flexibility to have the independence and freedom you seek Save you time to be more available to do all the important things Increase efficiency, effectiveness and ensure you are providing a complete professional service

We can provide the flexibility to have the independence and freedom you seek

Save you time to be more available to do all the important things

Increase efficiency, effectiveness and ensure you are providing a complete professional service

INTRODUCING BLACKBERRY

WHAT IS BLACKBERRY?

WHAT IS BLACKBERRY? MARKET LEADER (DATA-CENTRIC MOBILE DEVICES)

WHAT IS BLACKBERRY? A GLOBAL PHENOMENON

WHAT DOES BLACKBERRY DO? EMAIL AND MUCH MORE

HOW MANY BLACKBERRY USERS ARE THERE? 7 MILLION PEOPLE AROUND THE WORLD (AND GROWING FAST) Equipped for success Not yet

7 MILLION PEOPLE AROUND THE WORLD (AND GROWING FAST)

WHO USES BLACKBERRY? AMBITOUS PEOPLE WHO WANT TO GET ON IN BUSINESS LAW FINANCE PROFESSIONAL SERVICES ENTREPRENEURS AND MORE… PUBLIC SECTOR POLITICS EMERGENCY SERVICES MEDICINE AND MORE… OTHER WALKS OF LIFE ACTORS ROCK STARS CELEBRITIES MUSICIANS AND MORE…

IN BUSINESS

LAW

FINANCE

PROFESSIONAL SERVICES

ENTREPRENEURS

AND MORE…

PUBLIC SECTOR

POLITICS

EMERGENCY SERVICES

MEDICINE

AND MORE…

OTHER WALKS OF LIFE

ACTORS

ROCK STARS

CELEBRITIES

MUSICIANS

AND MORE…

Case study

WHY BLACKBERRY? Once you start using it you will love it… Easy to use Flexible Secure Comprehensive Fun Stylish Professional image Flexible working Cost-effective Time saving Users become advocates and cant help but tell people they meet how much they love their BlackBerry.

Easy to use

Flexible

Secure

Comprehensive

Fun

Stylish

Professional image

Flexible working

Cost-effective

Time saving

THE BENEFITS ARE ADDICTIVE

SO

BLACKBERRY? LOVE WHY DO OUR CUSTOMERS

LOVE

THE BEST SECURITY

RAPID RETURN ON INVESTMENT

IMPROVED COMPANY WORKFLOW

SIMPLE AND ENJOYABLE TO USE

BLACKBERRY MAKES PEOPLE MORE PRODUCTIVE

INSTANT COMMUNICATION

WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

BUT WHAT ABOUT THE BLACKBERRY BRAND? WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

GREAT PRODUCTS AND SERVICES

OUR SIMPLE IDEA WE MAKE AMAZING TOOLS FOR SUCCESS

OUR POINT OF VIEW ON LIFE WE HELP PEOPLE ACHIEVE MORE

OUR MANIFESTO We are here to help people achieve more. Those that have some get up and go. Those who want to do something with their lives – whatever that may be. It might not be easy and it can be hard work for people to achieve what they want. But we are on their side. And, because we help people to make the most of every day, BlackBerry helps people to be the best they can be .

INTRODUCTION TO BLACKBERRY – HOW IT WORKS? What type of email do you have? Types of BlackBerry solution for your email BlackBerry internet service or BlackBerry Enterprise solution

What type of email do you have?

Types of BlackBerry solution for your email

BlackBerry internet service

or

BlackBerry Enterprise solution

Thank you! Q&A

Q&A