Who are we?
• O2 (UK) Ltd
– 18.5 Million customers – the largest in the UK
– Best Mobile Network – awarded by Ofcom
– No. 1 in customer service – awarded by JD Power
– Mobile Retailer of the Year – Mobile Awards 2006
– 18,000 employees
– 360 Retail stores UK wide
– Part of the Telefonica Group
– Mobilisation Specialists

Current Landscape
• The Mobile phone has changed…
– Email
– Diary
– Contacts
– Internet
– Database
– Easy to deploy
Convergence

The Challenge
• Information capture in the field – delays in processing, rushed
inaccurate reporting
• Tracking of employees and their workflow
• Security of remote assets and information
• High fuel costs to deliver paperwork to the office or just login
• Lost records and high cost of paper storage and retrieval
• Duplication of work to enter information into systems
• Increasingly mobile staff across all areas of the business – some
difficulty in technology adoption

What can help moving forward…?
• Field force automation - Workflow
• Digital Pen
• Satellite Navigation
• Fleet Management, Tracking, Full and Basic
• Sales Force Automation – Client Data Bases
• Basic Workflow – Email job allocation
• Converged Devices – Multiple applications

Field Force Automation - Workflow
- Jobs are allocated from office to device
- Engineer accepts job – Fed back to office
- Engineer indicates he has arrived at job and reads
instructions – Fed back
- Work undertaken is fed back, job completion and
signature are captured and time stamped
- Links to stock ordering and technical
support apps
- All data including signature is captured and
stored invoice raised

Other methods of data capture in the field - Digital
Pens
• Pen reads everything you write or
draw and converts into a document.
• You chose - Word, PDF or email
• Where paper is still needed

Sat Nav - The next phase
• Single user systems with full fleet
features
• Tracking invites
• No on going running cost’s
• Handy additions to current sat nav
systems – push new address, traffic
updates avoidance **Traffic is a
subscription service**

Tracking - GPS
Total visibility of Mobile Assets
Hover the mouse
over a vehicle
location to view
next stop and eta
Device location
Zoom
in/out
of map
Send a message
Scroll around To the driver
the map
Send a
Connection destination
status to the driver
Search for
Alerts a vehicle
Forward a tracking
Device name Estimated Time of
link by e-mail
Current location Next stop arrival at next stop
Current speed

Tracking - GPS
• Pinpoint Location Tracking through use of GPS and GPRS
• Linked to Satellite Navigation Software on the mobile device for road or pedestrian
• No need for fixed vehicle tracker – installation costs nil
• Allows accurate personnel tracking – no leaving vehicles on site
• Useful for workers in hazardous jobs –
• Ability to Manage Fleets and link to job allocation software for closest vehicle
allocation
• Effective two way communication – 1-400 text cost

Tracking – Triangulation - Basic
• Uses 3 Cell sites to triangulate location of phone
• Accurate in urban areas
• Less accurate in rural areas
• Charged on a usage basis

Sales Force Automation
Mobilisation of other Applications -
SFA
CRM
ERP
Custom
Visual Application
Legacy Design Studio

Basic Workflow – Do you need it all ?
• Job allocation via email and diary
management
• Use your existing system – Outlook
• Audit Trial
• Familiar user experience
• What else can it do.

Other services
• GPXS
• Etc –
• Input logo’s

Create A Complete Mobile Environment
– Voice - Email
– Job Despatch
– Job Tracking
– Real time data capture and
reporting
– Instant responses to clients
– Accurate data as not an“end of
week task”
– Ability to forecast in realtime

How can we help?
• The advent of new data solutions has changed our industry. We’ve
gone from ideas to real workable, valuable solutions.
– Mobilise your business processes
– Increase your efficiency
– Improve your productivity
– Increase your profits
• Converged products, everything on one device
– Voice, Data, and Applications
– Specialist consultants
– Working with IT providers to see what works and what adds
value.
Making Mobile Data Business As Usual !