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The User Experience Process as it evolves around Flex/AIR applications. Investigating Discovery, Persona's, Wireframing, Design Framework and Rapid Prototyping. See how Flex is integrated into this …

The User Experience Process as it evolves around Flex/AIR applications. Investigating Discovery, Persona's, Wireframing, Design Framework and Rapid Prototyping. See how Flex is integrated into this process along with other Adobe tools such as Catalyst. See more at

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  • Grand Rapids why GR
    Highest concentration of Designers based on population
    Steelecase, Herman Miller, Haworth

    Fast Company named Grand Rapids “America’s Greenest City”

    Adobe’s first UX user group is from Grand Rapids

    Lots of Beer, Ryan Stewart said it was Beer Heaven
  • is a term used to describe the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design.

  • Data, Not Design, Is King in the Age of Google

    Douglas Bowman left his position as top visual designer at Google and said that design there lived or died by data on consumer responses. He now is creative director at Twitter.
  • Easy to use image editing application for the Novice Photographer
    Easy to use image editing application for the Professional Photographer

    Key questions user interview, open ended questions,
    What makes a good day or bad day?
    What activities currently waste your time?
    What is most important to you?
    What are the most common things you do with the product?
    How do you find work around, what shortcuts do you employ?
    What did you do when you first came in today?

  • Beginners - Sales/ Execs / Markeing - only a beginner once
    Intermediates - are Key
    Experts - SME’s

  • Personas help designers:

    * Determine what a product should do and how it should behave.
    * Communicate with stakeholders, developers, and other designers.
    * Build consensus and commitment to the design.
    * Measure the design’s effectiveness.
    * Contribute to other product-related efforts such as marketing and sales plans.”

    Several research methods can provide data upon which we can build user archetypes, including

    * surveys
    * ethnographic research
    * interviews
    * contextual inquiries
    * Web analytics

    Personas being derived from real people, solve three design problems:The elastic user – stretching for convenience of implementationSelf referential design – ”because I think so”Edge cases

  • Don’t think about how it will work technically, to get the juices flowing

  • Transcript

    • 1. Who I am UX Specialist for Universal Mind Not a Designer Not a Developer I sit in between A real live Catalyst also known as AIR iPhone for Ribbit
    • 2. What is UX? It’s a term used to describe the overarching experience a person has as a result of there interactions. credit
    • 3. What is UX “Design is not just about coming up with a solution, it’s guring out the right way to look at the problem”. The “what” before the “how”
    • 4. UX Process 1. Research 2. Persona Development 3. Wireframe Development 4. Design Framework 5. Vision Prototype
    • 5. Research “Customers sometimes do not know what they want,” “It can be dangerous to just listen to what users say they need.” John Seely Brown, the co-chairman of the Deloitte Center for Edge Innovation “It is more from engaging with users, watching what they do, understanding their pain points, then you get big leaps in design,” Debra Dunn, an associate professor at the Stanford Institute of Design None of this means that input from users is unimportant. Designers must find a multitude of ways to understand users’ needs at a deeper level.
    • 6. Research Immerse yourself in the the culture of the user as fast as possible Create/Understand the User Goals A single sentence that defines the goal (ie. iPhoto or Aperture) User Interviews/observations Use open ended questions What makes a good day or a bad day? What Activities currently waste your time? How do you find workarounds, shortcuts? What did you do when you first came in today?
    • 7. Research Types of Users Beginners Sales/Execs/Marketing Intermediate Are the most important Experts the Subject Matter Experts (SME’s)
    • 8. Research Immerse yourself into the industry Competitive Research Collage boards/Demos
    • 9. Personas Personas are fictitious people who represent the archetypal qualities of your audience. They provide targets for design and are generally very effective for communicating design and research activities throughout an organization.
    • 10. Personas are Drawn from field research Named as individuals Developed for specific contexts Typical and believable
    • 11. Personas are not Based on demographics or market segments Drawn from gut feelings about your audience User profiles or stereotypes e.g. “Soccer mom”
    • 12. Personas Context Scenarios concise narrative descriptions of one or more personas using a product to achieve a specific goals.
    • 13. Wireframes Brainstorming With fellow Designers/Developers/Clients ie. Affinity Diagrams Design Studio Session
    • 14. Wireframes Wireframe the user screens and interactions Start to place content No Design applied little or no color Built using Fireworks Just a personal preference Several Iterations/Refinement
    • 15. Wireframes Used by Design To start the Design Framework Used by Developers To start the Back-end Architecture and Services Used by Clients Help identify content detail To show to Stake Holders or User testing
    • 16. Wireframes Pretend the interface is magic
    • 17. Design Framework Starts after wireframes have been completed Collaborating with Designer Several Iterations/Refinement
    • 18. Design Framework
    • 19. Vision Prototype Most important deliverable A real working application in the deploying technology Can capture key problems before full application is built Apply design framework Rapidly built from a couple days to a couple weeks building out key sections and UX flows
    • 20. Vision Prototype User Testing/Validation Robust formal to Friends and Family testing, Silverback Stake Holder buy in Data/Service Validation Marketing Demos for trade shows, other
    • 21. Vision Prototype Created and skinned in Flex/AIR using CSS and Degrafa Allows for a nice separation between code and skins Devs can take and reuse the skins/views in the production application, saving dev time
    • 22. Vision Prototype Demo
    • 23. Resources About Face 3 - book -