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  • 1. How can help you to reach the target audienceRead. Think. Take action
  • 2. Contents In this presentation • About the project • Adding news and articles to the • Creating and publishing corporate press • Creating and publishing exhibition newspapers • White papers • Case-studies • Opinion polls and market research • ContactsRead. Think. Take action Our partner:
  • 3. About the project An international russian-language media for printing executives, providing relevant, high-quality information, helping to make effective managing decisions. • Project launched: February 2012 • Content update: daily • Chief Editor: Maksym Merezhko PrintDaily’s major partner: Kursiv Publishing House (Moscow, Russia) • Kursiv magazine, • Flexo Plus magazine, • Format magazine.Read. Think. Take action
  • 4. PrintDaily.ruRead. Think. Take action
  • 5. News Information is adding to the News section free of charge, provided it meets the editorial criteria. Every publication is to be approved by the editorial team, which reserves the right to edit and comment the original text, to ensure compliance with the editorial policy. You can sent to editorial team either the full text of a news with a picture, or a brief message communicated over the telephone or via e-mail. In the latter case, if the occurrence is of interest, the staff will prepare the text themselves. Press releases, which don’t contain news in essence, should not be published.Read. Think. Take action
  • 6. Reports Journalistic reports from press conferences, seminars and other industry events, conducted by suppliers or print shops, are due for publication only if prepared by a PrintDaily staff, after attending the event at the invitation of the organisers. Press-releases, issued by the organisers after the event, should not be published. The editorial team can decline an invitation, if they judge the event might not be interesting to the portal’s audience. The reports should be published free of charge.Read. Think. Take action
  • 7. Articles Article topics are set by the editorial team. The artiicles are usually written by staff and freelance writers. The editorial team takes topics, suggested by readers and partners of the project, into consideration. We are interested in examples of innovative, effective, and successful printing businesses. Such articles can be published free of charge. Product reviews and some other materials are prepared and published on a paid basis only.Read. Think. Take action
  • 8. Preparation and publishing of paid article (through example of product review) Notice on the main page of the portal : yes. Description: The article is dedicated to reviewing the Inclusion in a newsletter: yes. performance of a machine, consumable, or software, Repost on the website of the ordering party : possible chosen by the ordering party. Reviewing a series of same- under certain conditions. type products is also possible. Writing fees : The text is prepared by a editor, based on a • $25 per 1000 characters with spaces face-to-face or telephone/skype conversation with a Publication fees : product-selling company staff expert. The article contains • $300 per article commentary by the seller, as well as by several product users. The fees do not include VAT. Authorship: The article can be prepared by the ordering party, or by the editor on a paid-basys. Special marks : The articles, written by the ordering party, are marked as ‘sponsored features’. Text approval: yes.Read. Think. Take action
  • 9. Banner advertising Size-based fees for static banners placement on all pages (except Special Projects and Topics of the Month) for one calendar month: 300х250 px - $700 728х60 px - $500 300х70 px - $250 145х100 px - $150 The fees do not include VAT .Read. Think. Take action
  • 10. Banner advertising in email newsletters daily newsletters could contain advertising banners (300х250 px) placed above the right column (first screen). Please, contact us for the prices.Read. Think. Take action
  • 11. Special Projects A PrintDaily Special Project is a section of the portal, featuring several theme-specific articles. Depending on the topic, Special Project may include: • market analysis; • customer preferences research; • related products and services reviews; • user feedback on products; • guest experts’ commentary etc. Special Project is advertised on the main page for a year (distinctive, eye- catching design), and stored in the archive part of the portal after the expiry date. Special Project preparation fee: • from $3000.Read. Think. Take action
  • 12. Corporate press publishingRead. Think. Take action
  • 13. Corporate press Corporate newspapers and magazines and Kursiv editorial teams offer full- service creation and publication of your corporate newspaper or magazine. • Developing design and layout templates. • Preparing bespoke content. • Handling provided content. • Selecting pictures. • Making-up layout and colour correction. • Production. • Distribution.Read. Think. Take action
  • 14. Exhibition newspapersRead. Think. Take action
  • 15. Exhibition newspapers Exhibition newspapers team has the experience of preparing and publishing several exhibition newspapers: • ‘Polygraphy 2007’ exhibition, Kiev (daily, А3) • T-REX 2007, 2008, 2011, 2012 exhibitions , Kiev (single issues, А4) Download pdfRead. Think. Take action
  • 16. White papersRead. Think. Take action
  • 17. White papers Creating white papers White paper (WP) is a document containing sound arguments in favour of choosing a particular technology, product or service, aimed at solving a specific problem. It contains plenty of useful information about the product or service, while at the same time guiding the prospect towards an informed decision on buying the product or service in question. WPs are widely used in B2B marketing for promoting innovative products and technologies. As a rule, WPs are not individually targeted, but technology-oriented. An example of WP in English can be downloaded from here. The prices for WP preparation are set on agreement.Read. Think. Take action
  • 18. Case studiesRead. Think. Take action
  • 19. Сase studies Creating case studies Case study, in plain English, story of success, providing detailed accounts of the measures taken for reaching certain set aims. In contrast to white papers, which deal with typical problems, case studies are linked to particular companies. They are mostly used for promoting products and services, which have already reached their first users in the market. A case study is a bodily proof of successful execution of a project, based upon any given product or service. An example of case study in English can be downloaded from here. The price for a case study preparation is set on agreement.Read. Think. Take action
  • 20. Opinion polls, researchesRead. Think. Take action
  • 21. Opinion polls, research Conducting opinion polls, market research etc. offers implementation of projects, related to searching, storing, handling and analysing data, needed for making effective managing decisions. These can include opinion polls, customer preferences research, chosen market segments’ analysis etc.Read. Think. Take action
  • 22. Contacts Printing of tomorrow Contacts Maksym Merezhko, Chief Editor Mob. phone (Russia): +7 965 130 53 63 Mob. phone (Ukraine): +38 067 238 15 08 E-mail: ICQ: 222402607 Skype: maksymmerezhko Facebook profile LinkedIn profile Our page at Facebook: PrintDaily Russia Our English-language group at LinkedIn: Printing Business in RussiaRead. Think. Take action Our partners: