Creative Lab for Social Innovation
by Therese Byhring
and Merete Grimeland
Husbanken
16. October 2013
@wwnlab
Communication and
design

1

Entrepreneurship,
innovation and
communication

Started WWN in January 2012
What do we do...???

•
•

How: Use everything we know to create experiments which
aim to fix societal and social problems
...
• Create small scale experiments in a low
risk framework to find new solutions

3/14
1. Insights
• understanding the people we are trying to
help

• what motivates them
• what concerns them
4/14
2. Ideas
• ideas that might work based on the insight
• been done before?

5/14
3. Test ideas

• test the ideas to narrow it down

6/14
4. Iterate
• learn from the testing to improve on what
works and get rid of what doesn´t

7/14
5. Scale (or not)
• should it scale?
• if so, how?

8/14
Hypotheses: students are best at talking
about alcohol prevention/early
intervention (drinking culture) when they
are the ...
Hypotheses: youth who have a long term
illness want to live a normal life, and not
focus on their illness all the time

10...
Hypotheses: Stronger narratives
through digital storytelling in Child
Services

11/14
Share Knowledge

12/14
Questions?

13/14
Thank you!
@wwnlab +
@meretegrime + @thereseeee

14/14
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World Wide Narrative at Husbanken

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We talked about what we do and how we do it. We <3 Husbanken!

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World Wide Narrative at Husbanken

  1. 1. Creative Lab for Social Innovation by Therese Byhring and Merete Grimeland Husbanken 16. October 2013 @wwnlab
  2. 2. Communication and design 1 Entrepreneurship, innovation and communication Started WWN in January 2012
  3. 3. What do we do...??? • • How: Use everything we know to create experiments which aim to fix societal and social problems • Why: We feel like life is too short to not have a meaningful job • 2/14 What: A creative lab for social innovation who improves the quality of life for young people through social entrepreneurship and digital media Have we fixed any problems? We´re working on it! But we have run a few experiments.
  4. 4. • Create small scale experiments in a low risk framework to find new solutions 3/14
  5. 5. 1. Insights • understanding the people we are trying to help • what motivates them • what concerns them 4/14
  6. 6. 2. Ideas • ideas that might work based on the insight • been done before? 5/14
  7. 7. 3. Test ideas • test the ideas to narrow it down 6/14
  8. 8. 4. Iterate • learn from the testing to improve on what works and get rid of what doesn´t 7/14
  9. 9. 5. Scale (or not) • should it scale? • if so, how? 8/14
  10. 10. Hypotheses: students are best at talking about alcohol prevention/early intervention (drinking culture) when they are the target group themselves 9/14
  11. 11. Hypotheses: youth who have a long term illness want to live a normal life, and not focus on their illness all the time 10/14
  12. 12. Hypotheses: Stronger narratives through digital storytelling in Child Services 11/14
  13. 13. Share Knowledge 12/14
  14. 14. Questions? 13/14
  15. 15. Thank you! @wwnlab + @meretegrime + @thereseeee 14/14
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