Creative Lab for Social Innovation
by Therese Byhring
and Merete Grimeland
16. October 2013
Started WWN in January 2012
What do we do...???
How: Use everything we know to create experiments which
aim to fix societal and social problems
Why: We feel like life is too short to not have a meaningful
What: A creative lab for social innovation who improves the
quality of life for young people through social
entrepreneurship and digital media
Have we fixed any problems? We´re working on it! But we
have run a few experiments.
• Create small scale experiments in a low
risk framework to find new solutions
• understanding the people we are trying to
• what motivates them
• what concerns them
• ideas that might work based on the insight
• been done before?
3. Test ideas
• test the ideas to narrow it down
• learn from the testing to improve on what
works and get rid of what doesn´t
5. Scale (or not)
• should it scale?
• if so, how?
Hypotheses: students are best at talking
about alcohol prevention/early
intervention (drinking culture) when they
are the target group themselves
Hypotheses: youth who have a long term
illness want to live a normal life, and not
focus on their illness all the time
Hypotheses: Stronger narratives
through digital storytelling in Child