Going where the user is: Embedding reference and Instruction at the User’s Point of Need
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Going where the user is: Embedding reference and Instruction at the User’s Point of Need

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Going where the user is: Embedding reference and Instruction at the User’s Point of Need Going where the user is: Embedding reference and Instruction at the User’s Point of Need Presentation Transcript

  • GOING WHERE THE USER IS EMBEDDING REFERENCE AND INSTRUCTION AT THE USER’S POINT OF NEED Meredith G. Farkas http://www.flickr.com/photos/nostri-imago/3137422976/Sunday, September 9, 12
  • INSTRUCTION REFERENCE LEARNING OBJECTSSunday, September 9, 12
  • INSTRUCTION REFERENCE LEARNING LEARNING OBJECTS FOR OBJECTS TO POINT OF SUPPORT A NEED COURSE INSTRUCTIONSunday, September 9, 12
  • THESE ARE TWO DIFFERENT THINGSSunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • IS THIS WHAT STUDENTS ARE LOOKING FOR?Sunday, September 9, 12
  • AND HOW DO PATRONS FIND OUR INSTRUCTIONAL CONTENT?Sunday, September 9, 12
  • Sunday, September 9, 12
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  • Sunday, September 9, 12
  • http://www.flickr.com/photos/abirkill/2417393184/Sunday, September 9, 12
  • SERVING THE DIY GENERATIONSunday, September 9, 12
  • Sunday, September 9, 12
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  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • WHO ARE WE DESIGNING THIS FOR???Sunday, September 9, 12
  • Sunday, September 9, 12
  • WHY WOULD PATRONS BE COMING HERE?Sunday, September 9, 12
  • I’m looking for the I need 3 articles book “The on global warming Awakening.” I searched for my I’m looking for topic in JSTOR and topographical maps couldn’t find of Chile anything I’m looking for How do I cite this scholarly articles and in APA format? don’t know how to tell the differenceSunday, September 9, 12
  • How do we get them from this to this? I’m looking for the Finding a specific book “The book in the Awakening.” catalog tutorialSunday, September 9, 12
  • I’m looking for the Find book “The Awakening.” Books Are you looking for a specific book or books on a topic? I’m looking I want a for books on specific book a topic Finding Finding Developing Finding a specific books in the a search books in the book in the catalog stacks strategy catalogSunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • BUT DON’T JUST STICK IT ON A “TUTORIALS” PAGESunday, September 9, 12
  • GET IN THEIR FLOW http://www.flickr.com/photos/yogendra174/5980718184Sunday, September 9, 12
  • WHERE MIGHT PATRONS LOOK FOR HELP ON YOUR LIBRARY’S WEBSITE? • Ask a Librarian page • Any help type of pages • Research guides • Databases page (and inside databases) • Catalog • Webpages for specific services (ILL, gov docs, etc.)Sunday, September 9, 12
  • FINDING THE PAIN POINTS • Web stats • Where do patrons get frustrated and leave the site? • Reference transcripts and stats • Talk to colleagues • Survey patrons • Usability testing • Ethnographic researchSunday, September 9, 12
  • NOT JUST TUTORIALSSunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • GO WHERE YOUR USERS ARE: INSTRUCTIONAL SUPPORT • in the Learning Management System (LMS) • on an Intranet • in any local social networks or relevant community websites • on Facebook • on mobile devices • in computer labs (on the desktop)Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • Sunday, September 9, 12
  • CONNECT THE PHYSICAL WORLD WITH DIGITAL RESEARCH HELPSunday, September 9, 12
  • QR CODES • Short for Quick Response • Originally developed for inventory control • Need a QR code reader to read • Scan a QR code to access info or take actionSunday, September 9, 12
  • QR CODE GENERATORS AND READERSSunday, September 9, 12
  • USES OF QR CODESSunday, September 9, 12
  • USES OF QR CODESSunday, September 9, 12
  • USES OF QR CODESSunday, September 9, 12
  • USES OF QR CODESSunday, September 9, 12
  • USES OF QR CODESSunday, September 9, 12
  • ARE NEAR-FIELD COMMUNICATIONS THE NEXT STEP? • A way for devices to receive information at close range • RFID is an example • User no longer has to take the initiative to scan something.Sunday, September 9, 12
  • WHAT ABOUT MOBILE VISUAL SEARCH?Sunday, September 9, 12
  • GETTING OUTSIDE OF THE LIBRARY • Fliers and posters that link to instructional content • Put them where users might have information needs outside of the library • Buses, business support organizations, daycare centers, community centers, high schools, academic department offices, student lounges, computer labs, etc.Sunday, September 9, 12
  • QR CODE TIPS • Can also use shortened URLs (bit.ly, tinyurl, etc.) or both • Make sure it’s going to mobile-friendly content • QR code size: ideal = 1.5 inch sq. some can work as small as 0.4 in. • Some QR code generators provide usage statsSunday, September 9, 12
  • WHY IT’S CRITICAL TO KNOW YOUR USERSSunday, September 9, 12
  • Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.comSunday, September 9, 12