Going where the user is: Embedding reference and Instruction at the User’s Point of Need

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Going where the user is: Embedding reference and Instruction at the User’s Point of Need

  1. 1. GOING WHERE THE USER IS EMBEDDING REFERENCE AND INSTRUCTION AT THE USER’S POINT OF NEED Meredith G. Farkas http://www.flickr.com/photos/nostri-imago/3137422976/Sunday, September 9, 12
  2. 2. INSTRUCTION REFERENCE LEARNING OBJECTSSunday, September 9, 12
  3. 3. INSTRUCTION REFERENCE LEARNING LEARNING OBJECTS FOR OBJECTS TO POINT OF SUPPORT A NEED COURSE INSTRUCTIONSunday, September 9, 12
  4. 4. THESE ARE TWO DIFFERENT THINGSSunday, September 9, 12
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  9. 9. IS THIS WHAT STUDENTS ARE LOOKING FOR?Sunday, September 9, 12
  10. 10. AND HOW DO PATRONS FIND OUR INSTRUCTIONAL CONTENT?Sunday, September 9, 12
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  15. 15. http://www.flickr.com/photos/abirkill/2417393184/Sunday, September 9, 12
  16. 16. SERVING THE DIY GENERATIONSunday, September 9, 12
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  26. 26. WHO ARE WE DESIGNING THIS FOR???Sunday, September 9, 12
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  28. 28. WHY WOULD PATRONS BE COMING HERE?Sunday, September 9, 12
  29. 29. I’m looking for the I need 3 articles book “The on global warming Awakening.” I searched for my I’m looking for topic in JSTOR and topographical maps couldn’t find of Chile anything I’m looking for How do I cite this scholarly articles and in APA format? don’t know how to tell the differenceSunday, September 9, 12
  30. 30. How do we get them from this to this? I’m looking for the Finding a specific book “The book in the Awakening.” catalog tutorialSunday, September 9, 12
  31. 31. I’m looking for the Find book “The Awakening.” Books Are you looking for a specific book or books on a topic? I’m looking I want a for books on specific book a topic Finding Finding Developing Finding a specific books in the a search books in the book in the catalog stacks strategy catalogSunday, September 9, 12
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  35. 35. BUT DON’T JUST STICK IT ON A “TUTORIALS” PAGESunday, September 9, 12
  36. 36. GET IN THEIR FLOW http://www.flickr.com/photos/yogendra174/5980718184Sunday, September 9, 12
  37. 37. WHERE MIGHT PATRONS LOOK FOR HELP ON YOUR LIBRARY’S WEBSITE? • Ask a Librarian page • Any help type of pages • Research guides • Databases page (and inside databases) • Catalog • Webpages for specific services (ILL, gov docs, etc.)Sunday, September 9, 12
  38. 38. FINDING THE PAIN POINTS • Web stats • Where do patrons get frustrated and leave the site? • Reference transcripts and stats • Talk to colleagues • Survey patrons • Usability testing • Ethnographic researchSunday, September 9, 12
  39. 39. NOT JUST TUTORIALSSunday, September 9, 12
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  42. 42. GO WHERE YOUR USERS ARE: INSTRUCTIONAL SUPPORT • in the Learning Management System (LMS) • on an Intranet • in any local social networks or relevant community websites • on Facebook • on mobile devices • in computer labs (on the desktop)Sunday, September 9, 12
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  49. 49. CONNECT THE PHYSICAL WORLD WITH DIGITAL RESEARCH HELPSunday, September 9, 12
  50. 50. QR CODES • Short for Quick Response • Originally developed for inventory control • Need a QR code reader to read • Scan a QR code to access info or take actionSunday, September 9, 12
  51. 51. QR CODE GENERATORS AND READERSSunday, September 9, 12
  52. 52. USES OF QR CODESSunday, September 9, 12
  53. 53. USES OF QR CODESSunday, September 9, 12
  54. 54. USES OF QR CODESSunday, September 9, 12
  55. 55. USES OF QR CODESSunday, September 9, 12
  56. 56. USES OF QR CODESSunday, September 9, 12
  57. 57. ARE NEAR-FIELD COMMUNICATIONS THE NEXT STEP? • A way for devices to receive information at close range • RFID is an example • User no longer has to take the initiative to scan something.Sunday, September 9, 12
  58. 58. WHAT ABOUT MOBILE VISUAL SEARCH?Sunday, September 9, 12
  59. 59. GETTING OUTSIDE OF THE LIBRARY • Fliers and posters that link to instructional content • Put them where users might have information needs outside of the library • Buses, business support organizations, daycare centers, community centers, high schools, academic department offices, student lounges, computer labs, etc.Sunday, September 9, 12
  60. 60. QR CODE TIPS • Can also use shortened URLs (bit.ly, tinyurl, etc.) or both • Make sure it’s going to mobile-friendly content • QR code size: ideal = 1.5 inch sq. some can work as small as 0.4 in. • Some QR code generators provide usage statsSunday, September 9, 12
  61. 61. WHY IT’S CRITICAL TO KNOW YOUR USERSSunday, September 9, 12
  62. 62. Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.comSunday, September 9, 12

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