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The Art of the Hashtag

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Eager to bend the Twittersphere to your will? Keen to crack the code of 120 characters or less? Learn the art of the hashtag and how to make Twitter work for you as we take a look at some #epicfails ...

Eager to bend the Twittersphere to your will? Keen to crack the code of 120 characters or less? Learn the art of the hashtag and how to make Twitter work for you as we take a look at some #epicfails and some real winners, so you can gain traction in the micro social world (#success).

This presentation is from my breakout session at SoCon13. There was a whole lot more we talked about, including why I said "120 characters or less" instead of "140," and you can drop me a line for additional info from this pres. Thanks!

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The Art of the Hashtag Presentation Transcript

  • 1. The Art of the Hashtag: The Good, the Bad & the Ugly (#fail) & How to Make Twitter Work for You Breakout Session 2 (1:30pm) Meredith Pruden | Mer-itocracy Creative @mer_creative | www.mer-creative.comSaturday, February 9, 13
  • 2. 10-4 Good Buddy Choosing a Twitter handle Make it real Make it short Don’t look like a bot Avoid symbols Be creativeSaturday, February 9, 13
  • 3. Eager to bend the Twittersphere to your will? Keen to crack the code of 120 characters or less? Learn the art of the hashtag and how to make Twitter work for you as we take a look at some #epicfails and some real winners, so you can gain traction in the micro social world (#success).Saturday, February 9, 13
  • 4. Not Quite a Twitterverse... But maybe a Twittersphere! 500M+ users 142M in United States 150K new users sign up every day More than 50% of those follow > 6 brandsSaturday, February 9, 13
  • 5. History of the Hashtag Invented in 2007 Popularized during the San Diego fires that year By June 2012, 400M Tweets sent per day One in eight of these included a hashtag (12.5%) Tweets with hashtags see 2x the engagement Instagram adopts hashtags in Jan. 2011 What does the New York Times commonly refer to them as?Saturday, February 9, 13
  • 6. The Rules of Engagement On Twitter If you build it... Avoid pointless babble 70/20/10 rule Quality over quantity Don’t be a dick Fair weather fandom Ignorance ain’t blissSaturday, February 9, 13
  • 7. The Rules of Engagement On Hashtags Use sparingly and respectfully (2-3 per Tweet) Write content first then add hashtags Do your research Don’t be a dick Use CamelCase (#LoveThisPres NOT #lovethispres)Saturday, February 9, 13
  • 8. Indigenous Hashtags Promote events and Live chat conferences Create Q&A sessions Organize disaster Tracking & metrics preparedness Remember to dos Create memes Reward fans w/ deals Provide context Mad Lib hashtags #Quote Start or join a conversationSaturday, February 9, 13
  • 9. Hashtags in the Wild Sporting events (#WorldSeries) Festivals (#SXSW) In-store signage Advertising Product PlacementSaturday, February 9, 13
  • 10. #EpicFails... #WTF #FacePalm Kenneth Cole Posts this Tweet in the heat of revolution in Egypt Trending the rest of the day? #KennethColeTweets “Wardrobe got you water-BORED? GITMO of our new spring collection.” Even a fake KC PR Twitter account set upSaturday, February 9, 13
  • 11. #EpicFails... #WTF #FacePalm McDonald’s Creates #McDStories for fans to share positive stories about McD’s Send out only 2 Tweets before it goes horribly awry PETA uses tag to accuse the chain of selling pink slime nuggetSaturday, February 9, 13
  • 12. #EpicFails... #WTF #FacePalm #Idiocracy Geraldo Rivera Tweets he simply MUST find his generator to save his Koi while thousands are without power after Hurricane Sandy Donald Trump calls for a revolution after Obama’s re-election (it gets 7500 RTs) Bow Wow Live Tweets his DUI arrest Chrysler’s agency rep Tweets this >>>>>>>>> He was promptly firedSaturday, February 9, 13
  • 13. and #Success Red Cross Errant Tweet courtesy of social media dashboard mixup Red Cross responds quickly and humorously Universal response is positiveSaturday, February 9, 13
  • 14. and #Success2 Oreo Power goes out at this year’s Super Bowl Quick thinkers on Oreo’s #sm team Tweet this ad with the line, “Power out? No problem.” RT 15K times and garnered more attention that the TV adSaturday, February 9, 13
  • 15. and #Success3 11-year-old VA girl raises $30K for St. Jude on Twitter Her Tweet, “Skip your fancy cups of coffee this week and donate that money to the kids @StJude!” was RT by celebs to more than 250K followers Organizer’s of #GivingTuesday report most successful charity raised $1M Used the hashtag to spread the word about a good old fashioned phone-a-thonSaturday, February 9, 13
  • 16. Don’t be Tool...Use Them Twilert Tweetchat Hashtags.org Chirpguide to Tweet Chat Whatthetrend Tweetdeck Twubs Hootsuite Tagdef The TwitCleaner Trendsmap RadiumOne TagalusSaturday, February 9, 13
  • 17. You Have Questions... ...But do I have answers? And, thus begins the Q&A portion of our programSaturday, February 9, 13