On Page Optimization – Part I Presentation By, Mercy Livingstone
Agenda <ul><li>Importance of On Page Optimization </li></ul><ul><li>Site Analysis </li></ul><ul><li>Keyword Analysis </li>...
On Page Optimization <ul><li>The factors contained within a Web Page that effect it's position in the SERP. </li></ul><ul>...
Site Analysis <ul><li>Site Analysis Check List </li></ul><ul><ul><li>Check PR </li></ul></ul><ul><ul><li>Check Indexed Pag...
Site Analysis Cont… <ul><ul><li>Traffic Estimate Analysis </li></ul></ul><ul><ul><ul><ul><li>http://www.trafficestimate.co...
Site Analysis Cont… <ul><li>Using  http://bestnetcraft.com/cgi-bin/spider.cgi?www.dotcominfoway.com  check the internal li...
Site Analysis Cont… <ul><li>Broken Links Checking </li></ul><ul><ul><ul><li>If an HTML link is broken, the contents of the...
Site Analysis Cont… <ul><li>SE Friendly URL Structure Example:   </li></ul><ul><li>Comparison of URLs for a Canon Powersho...
Site Analysis Cont… <ul><li>Domain Lookup using  http://www.iwebtool.com/domain_lookup   </li></ul><ul><li>Age of the Doma...
Keyword Analysis <ul><li>Start from the basic and root keyword. </li></ul><ul><li>Find Count, Competition, KEI </li></ul><...
Keyword Analysis <ul><li>Most Competitive keyword should be given in the root. </li></ul><ul><li>If it’s an existing site ...
Keyword Analysis <ul><li>More Tools </li></ul><ul><ul><ul><li>http:// adlab.msn.com /   </li></ul></ul></ul><ul><ul><ul><l...
Title & Meta tag Optimization <ul><li>Title Tag Optimization </li></ul><ul><ul><ul><li>The best title tags will make the t...
Title Optimization Cont… Character Limitation of Title Tag 70 70 Live 75 75 Yahoo 70 64 Google
Title Optimization Cont… <ul><li>Example: </li></ul><ul><li>Keywords: Software Development, Custom Software Development, S...
Title Optimization Cont… <ul><li>Keywords: Loud Alarm Clock, Deaf Alarm Clock, Vibrating Alarm clock </li></ul><ul><li>Tit...
Meta Optimization <ul><li>Meta Description </li></ul><ul><li>Google gives less importance to this tag and Live, Yahoo give...
Meta Optimization Cont… Character Limitation of Meta Description Tag 450 183 Live 350 160 Yahoo 200 160 Google
Meta Optimization Cont… <ul><li>ILTSource offers best unique hearing impaired products. Get all the most excellent and fin...
Meta Optimization Cont… <ul><li>Meta Keywords: </li></ul><ul><ul><ul><li>Google doesn’t depend on this meta tag any more. ...
Meta Optimization Cont… <ul><li>Meta Robots </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;index, follow&qu...
Meta Optimization Cont… <ul><li>Meta Robots Cont… </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;nosnipp...
Meta Optimization Cont… <ul><li>Address Tag: </li></ul><ul><li>Address tag could be an added parameter in getting Google m...
Alt &  Title Attribute - Importance <ul><li>Alt Text => Alternate Text </li></ul><ul><li>Title => an Element  </li></ul><u...
Part II to be continued...
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On Page Optimization

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Factors involved in On page Optimizayion and things to be followed in On Page Optimization.

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On Page Optimization

  1. 1. On Page Optimization – Part I Presentation By, Mercy Livingstone
  2. 2. Agenda <ul><li>Importance of On Page Optimization </li></ul><ul><li>Site Analysis </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Title, Meta tag Optimization </li></ul><ul><li>Alt and Title Attribute - Importance </li></ul>
  3. 3. On Page Optimization <ul><li>The factors contained within a Web Page that effect it's position in the SERP. </li></ul><ul><li>Also known as Front Page Optimization. </li></ul><ul><li>Importance of On Page Optimization: </li></ul><ul><li>On-Page factors are related directly to the content and structure of the website. </li></ul><ul><li>Write a relevant text to a topic and make a trustworthy and valid web site for search engines. </li></ul><ul><li>If you design a quality website and do on-page optimization well, many websites link to your site for free. </li></ul>
  4. 4. Site Analysis <ul><li>Site Analysis Check List </li></ul><ul><ul><li>Check PR </li></ul></ul><ul><ul><li>Check Indexed Pages </li></ul></ul><ul><ul><li>Check External links </li></ul></ul><ul><ul><li>Check Domain Details with Whois.sc </li></ul></ul><ul><ul><li>TLD / Ordinary Domain </li></ul></ul><ul><ul><li>Host a domain for a longer period of time </li></ul></ul><ul><ul><li>Ping I.P </li></ul></ul><ul><ul><li>Check DMOZ, Yahoo Listing Availability </li></ul></ul>
  5. 5. Site Analysis Cont… <ul><ul><li>Traffic Estimate Analysis </li></ul></ul><ul><ul><ul><ul><li>http://www.trafficestimate.com/ </li></ul></ul></ul></ul><ul><ul><li>Check Sub Domains Availability </li></ul></ul><ul><ul><li>Check Alexa Rank </li></ul></ul><ul><ul><li>Content Duplication </li></ul></ul><ul><ul><ul><ul><li>Check your site for content and page duplication. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content duplication can be found with http://www.copyscape.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Page duplication can exit like, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/index.php </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://example.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/ </li></ul></ul></ul></ul>
  6. 6. Site Analysis Cont… <ul><li>Using http://bestnetcraft.com/cgi-bin/spider.cgi?www.dotcominfoway.com check the internal link structure & Crawlable plain links. </li></ul><ul><li>Custom 404 pages </li></ul><ul><li>File Size </li></ul><ul><ul><ul><li>Web pages greater than 150K in size are typically not fully cached. </li></ul></ul></ul><ul><ul><ul><li>If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended. </li></ul></ul></ul>
  7. 7. Site Analysis Cont… <ul><li>Broken Links Checking </li></ul><ul><ul><ul><li>If an HTML link is broken, the contents of the linked-to page may never be found </li></ul></ul></ul><ul><ul><ul><li>Search engines negatively degrade rankings on sites & pages with many broken links. </li></ul></ul></ul><ul><li>Downtime & Server Speed </li></ul><ul><ul><ul><li>If your site server experience downtime, you may have negative impact on search engine ranking. </li></ul></ul></ul><ul><ul><ul><li>Ex; http://www.pingdom.com/ </li></ul></ul></ul>
  8. 8. Site Analysis Cont… <ul><li>SE Friendly URL Structure Example: </li></ul><ul><li>Comparison of URLs for a Canon Powershot SD400 Camera </li></ul><ul><ul><ul><li>Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974- 4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance </li></ul></ul></ul><ul><ul><ul><li>Canon.com - http://consumer.usa.canon.com/ir/controller? act=ModelDetailAct&fcategoryid=145&modelid=11158 </li></ul></ul></ul><ul><ul><ul><li>DPReview.com - http://www.dpreview.com/reviews/canonsd400/ </li></ul></ul></ul><ul><ul><ul><li>The third one gives better idea to the user about the URL. </li></ul></ul></ul>
  9. 9. Site Analysis Cont… <ul><li>Domain Lookup using http://www.iwebtool.com/domain_lookup </li></ul><ul><li>Age of the Domain </li></ul><ul><li>Dmoz Listing </li></ul><ul><li>Speed of the website </li></ul><ul><li>Website Competition </li></ul>
  10. 10. Keyword Analysis <ul><li>Start from the basic and root keyword. </li></ul><ul><li>Find Count, Competition, KEI </li></ul><ul><li>Also figure out the keywords your competitors’ using. </li></ul><ul><li>Select the most appropriate keyword for the page. </li></ul><ul><li>When analyzing keyword for the existing site, we can use the below mentioned comment. Keyword site:www.domain.com </li></ul><ul><li>If it’s a new website you can check the keyword density to finalize the keyword. </li></ul>
  11. 11. Keyword Analysis <ul><li>Most Competitive keyword should be given in the root. </li></ul><ul><li>If it’s an existing site (page already cached) you can pad the keywords with the existing content. </li></ul><ul><li>Keyword Tool Suggestion: </li></ul><ul><ul><ul><li>https:// adwords.google.com/select/KeywordToolExternal </li></ul></ul></ul><ul><ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul></ul></ul><ul><ul><ul><li>http://freekeywords.wordtracker.com/ </li></ul></ul></ul>
  12. 12. Keyword Analysis <ul><li>More Tools </li></ul><ul><ul><ul><li>http:// adlab.msn.com / </li></ul></ul></ul><ul><ul><ul><li>http://tools.seobook.com/keyword-tools/international/#results </li></ul></ul></ul><ul><ul><ul><li>http://www.google.com/trends </li></ul></ul></ul><ul><ul><ul><li>http://www.google.com/trends/hottrends </li></ul></ul></ul><ul><ul><ul><li>http://checkout.google.com/trends/ </li></ul></ul></ul>
  13. 13. Title & Meta tag Optimization <ul><li>Title Tag Optimization </li></ul><ul><ul><ul><li>The best title tags will make the targeted keywords prominent, help brand the site . </li></ul></ul></ul><ul><ul><ul><li>Keywords should present in Title </li></ul></ul></ul><ul><ul><ul><li>No Stop Words </li></ul></ul></ul><ul><ul><ul><li>Title Tag should be unique in all pages. </li></ul></ul></ul><ul><ul><ul><li>Should be a readable sentence. </li></ul></ul></ul><ul><ul><ul><li>Can include Phone numbers which can be dialed thro’ direct skype dial. </li></ul></ul></ul><ul><ul><ul><li>Can include your brand name in the title, in order to get your site name get branded. </li></ul></ul></ul>
  14. 14. Title Optimization Cont… Character Limitation of Title Tag 70 70 Live 75 75 Yahoo 70 64 Google
  15. 15. Title Optimization Cont… <ul><li>Example: </li></ul><ul><li>Keywords: Software Development, Custom Software Development, Software Development Application, Application Development, Software Outsourcing, IT Outsourcing, Offshore Software Development </li></ul><ul><li>Title: Custom Software Application Development: Offshore IT Outsourcing </li></ul>
  16. 16. Title Optimization Cont… <ul><li>Keywords: Loud Alarm Clock, Deaf Alarm Clock, Vibrating Alarm clock </li></ul><ul><li>Title: Loud, Vibrating, Deaf Alarm Clock </li></ul><ul><li>Keywords: Hearing Impaired Products, Hearing Impaired Phones, Hearing Impaired Alarms, Hearing Impaired Accessories </li></ul><ul><li>Title: Hearing Impaired Phones, Alarms, Accessories – Products </li></ul><ul><li>Or </li></ul><ul><li>Title: Hearing Impaired Products: Phones, Alarms, Accessories </li></ul>
  17. 17. Meta Optimization <ul><li>Meta Description </li></ul><ul><li>Google gives less importance to this tag and Live, Yahoo gives notable importance to this tag. </li></ul><ul><li>Should be framed with keywords targeting for that particular page. </li></ul><ul><li>Keyword prominence and proximity may also be noted here. </li></ul>
  18. 18. Meta Optimization Cont… Character Limitation of Meta Description Tag 450 183 Live 350 160 Yahoo 200 160 Google
  19. 19. Meta Optimization Cont… <ul><li>ILTSource offers best unique hearing impaired products. Get all the most excellent and finest hearing impaired Phones, Alarms, accessories at affordable rate. </li></ul><ul><li>At ILTSource, We carry a wide variety of Hearing Impaired products such as Phones, Alarms, accessories and aids to help the hard of hearing and the deaf. </li></ul><ul><li>Bottom Line: Meta Description should be a simple and readable sentence comprise of targeted keywords. </li></ul>
  20. 20. Meta Optimization Cont… <ul><li>Meta Keywords: </li></ul><ul><ul><ul><li>Google doesn’t depend on this meta tag any more. </li></ul></ul></ul><ul><ul><ul><li>Yahoo, Live gives little or no importance. </li></ul></ul></ul><ul><ul><ul><li>Include only the targeted keywords in the meta keyword tag. </li></ul></ul></ul>
  21. 21. Meta Optimization Cont… <ul><li>Meta Robots </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;index, follow&quot;> </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;all&quot;> </li></ul><ul><li><meta name=”robots” content=”follow, noindex”> </li></ul><ul><li><meta name=”robots” content=”index, nofollow”> </li></ul><ul><li><meta name=”robots” content=”none”> </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;noodp,noydir&quot;> </li></ul><ul><li>noodp – G, Y, L </li></ul><ul><li>noydir - Y </li></ul>
  22. 22. Meta Optimization Cont… <ul><li>Meta Robots Cont… </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;nosnippet&quot;> => prevents from displaying snippets (Google) </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;noarchive&quot;> => prevents from showing cached link (G, Y, L) </li></ul><ul><li><meta name=&quot;revisit-after&quot; content=&quot;31 days&quot; /> </li></ul><ul><li><meta http-equiv=&quot;content-language&quot; content=&quot;en&quot;> </li></ul><ul><li><meta http-equiv=&quot;content-language&quot; content=&quot;en,fr&quot;> </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;unavailable_after: 02-dec-2008 5:00:00 EST&quot;> </li></ul>
  23. 23. Meta Optimization Cont… <ul><li>Address Tag: </li></ul><ul><li>Address tag could be an added parameter in getting Google map in snippet. </li></ul><ul><li><address> </li></ul><ul><li>Dot Com Infoway<br> </li></ul><ul><li>2nd Floor, Vaigai Colony<br> </li></ul><ul><li>Anna Nagar<br> </li></ul><ul><li>Madurai<br> </li></ul><ul><li>India<br> </li></ul><ul><li>625 060 </li></ul><ul><li></address> </li></ul>
  24. 24. Alt & Title Attribute - Importance <ul><li>Alt Text => Alternate Text </li></ul><ul><li>Title => an Element </li></ul><ul><li>Text – to – speech browsers read the alt tag as a description of what the image is so that blind users understand what you are trying to communicate in an image. And better to give caption for the image in Title. </li></ul><ul><li>So its always wise to provide descriptive sentence to that alt attribute and provide the targeted keyword in the image title. </li></ul>
  25. 25. Part II to be continued...
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