Online-Offline
Fusion Marketing
Recipes
Based on the Affinium NetInsightTM Web Analytics Solution &
the rest of the Affinium® Enterprise Marketing Management Suite
Part 1: Online-Offline Fusion Metrics
Online Offline
No doubt, your organization is conducting marketing activities and customer
communications over multiple channels including online and offline media.
Yet, it is one thing for you to buy advertising on multiple channels; it is quite
another to fuse those marketing activities together in an intelligent way so to
maximize your response and conversion rates.
To the least, marketers want to measure the aggregated results from online
and offline marketing across all channels so that they can understand what
investments work well and which can be