Online Offline Fusion Marketing Recipes

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Online Offline Fusion Marketing Recipes

  1. 1. Online-Offline Fusion Marketing Recipes Based on the Affinium NetInsightTM Web Analytics Solution the rest of the Affinium® Enterprise Marketing Management Suite Part 1: Online-Offline Fusion Metrics Online Offline No doubt, your organization is conducting marketing activities and customer communications over multiple channels including online and offline media. Yet, it is one thing for you to buy advertising on multiple channels; it is quite another to fuse those marketing activities together in an intelligent way so to maximize your response and conversion rates. To the least, marketers want to measure the aggregated results from online and offline marketing across all channels so that they can understand what investments work well and which can be

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