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Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
Multichannel Measurements
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Multichannel Measurements

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Published in: Economy & Finance, Business
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  • 1. WHITE PA P E R Multichannel Measurement: Search Engine Marketing: Strategies for Success Profit with Web Maximizing Analytics InTRoducTIon In 2004, two-thirds of consumers researched a product online only to buy it offline. This percentage drastically increased from a mere one third of consumers in 2003. As the lines between channels continue to blur, the need to measure, understand, and opti- mize cross-channel purchasing behavior is emerging as a critical business requirement. Whether your customers are shopping at stores, ordering from your catalogs, or visiting your Web site, you need to meet their desires by presenting a unified front, giving them the same functionality in each channel and recognizing how much their business means to you. In this paper, we’ll discuss solutions for measuring and optimizing cross-channel activity, h

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