Multichannel Measurements

436 views
394 views

Published on

Published in: Economy & Finance, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
436
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Multichannel Measurements

  1. 1. WHITE PA P E R Multichannel Measurement: Search Engine Marketing: Strategies for Success Profit with Web Maximizing Analytics InTRoducTIon In 2004, two-thirds of consumers researched a product online only to buy it offline. This percentage drastically increased from a mere one third of consumers in 2003. As the lines between channels continue to blur, the need to measure, understand, and opti- mize cross-channel purchasing behavior is emerging as a critical business requirement. Whether your customers are shopping at stores, ordering from your catalogs, or visiting your Web site, you need to meet their desires by presenting a unified front, giving them the same functionality in each channel and recognizing how much their business means to you. In this paper, we’ll discuss solutions for measuring and optimizing cross-channel activity, h

×