Social Media: A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Philadelphia, PA — October 29, 2009

who is this guy?

pop quiz #1 Who Here Uses Social Media? Email is the First — and Largest — Social Media Platform.

you’ve got mail? What is Social Media? A community of your friends, fans and colleagues.

pop quiz #2 What is the one thing you will find at every single conference you ever attend?

you’ve got mail?

getting social: how i ended up in philadelphia . . .

getting social: from twitter to bangalore . . .

getting social: reconnecting with family . . .

getting social The New Town Hall People Gathering, Exchanging Ideas and Getting Active

the town hall

getting social How Big is the Town Hall? Hotmail: 375 million active accounts If Facebook was a country — it would be the 4 th largest country on earth. Yahoo: 280 million active accounts

getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 million in 2009. eMarketer.com July 2009

it’s all about trust 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc. North American Technographics Media and Marketing Online Survey, 2008

it’s all about trust The ‘Forward’ and the Status Update Almost 1/5 of the entire online population publish or read status updates on sites like Twitter.

case study #1 The Tweeting Commissioner

case study: the tweeting commissioner

case study: the tweeting commissioner … about Tony P’s tweet just now. About grand jury subpoenas. I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local? Email from CBS Producer, 9/17/09, 4:46 p.m.

case study: the tweeting commissioner This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt Reply to CBS Producer, 9/17/09, 5:04 p.m.

case study: the tweeting commissioner “ Cook County Auditors Drawn into Prosecutors Probe” CBS 2 Chicago Story, 9/17/09, 5:40 p.m. “ County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”

case study #2 The Facebooking Governor Candidate

case study: the facebooking governor candidate 20 1,900 3,000 10,000

case study: the facebooking governor candidate

case study: the facebooking governor candidate

case study #3 Ax the Software Tax

case study: ax the software tax

case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List Compelling Action Messaging 2,500 Emails to Legislators — Defeated Tax

case study #4 @jamesbuck

case study: @jamesbuck

case study: @jamesbuck

case study #6 #iranelection

case study: #iranelection 93,000 Views

case study: #iranelection

case study: #iranelection 6/7/09 – 6/26/09: 2,024,166 tweets 480,000 users contributed to conversation. 1 in 4 tweets about Iran was a retweet.

case study #7 U.S. Chamber of Commerce Institute for Legal Reform

case study #7

case study: u.s. chamber of commerce “ In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.” Roll Call “ Beware the Chamber” 3/23/09

case study: u.s. chamber of commerce

case study: u.s. chamber of commerce

final thoughts Social Media Strategy? No — Content Strategy Please Kill the E-Newsletter Listen As Much as You Talk Empower Your Network

Curt Mercadante www.MercStrategy.com @curtmercadante http://facebook.com/mercstrategy curtmerc