AWB Social Media Efforts

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Presentation given by Jocelyn McCabe, APR, vice president of communications, Association of Washington Business at the 2009 U.S. Chamber Regional Government Affairs Conference, held in San Francisco …

Presentation given by Jocelyn McCabe, APR, vice president of communications, Association of Washington Business at the 2009 U.S. Chamber Regional Government Affairs Conference, held in San Francisco on November 19, 2009. The topic: Social Media Tools for Government Affairs.

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Transcript

  • 1. AWB Social Media Efforts
    2009 Regional Government Affairs Conference
    San Francisco, CA
    November 19, 2009
  • 2. Oh, Come On!
    1
  • 3. But, Then Again…
    • 70 percent of journalists now use social networks to assist in reporting. Up 42 percent from last year. (Source: Middleburg Communications/PRWeek)
    • 4. 219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)
    • 5. Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)
    • 6. Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)
    2
  • 7. Forget What Mom Said
    3
  • 8. 4
    Source: Brian Solis: http://bit.ly/11CFIZ
  • 9. About AWB
    • Association of Washington Business
    • 10. Located in Olympia, WA
    • 11. 6,800+ members
    5
  • 12. AWB and Social Media
    Goal: Communicate AWB’s messages and impact legislative efforts
    Audiences: Media, opinion leaders, state electeds, legislators, AWB members
    Strategy: Leverage AWB credibility on business issues through social media channels
    Tactics: Blog, Twitter, Facebook
    Evaluation: Clicks, tweets, page views, “fans”
    6
  • 13. It All Starts With Content
    7
  • 14. 8
  • 15. Twitter for Events
    9
  • 16. 10
  • 17. 11
  • 18. 12
  • 19. 13
  • 20. By the Numbers
    Olympia Business Watch: 2K visitors/month with 2-5 new posts each week
    Twitter: 461 followers
    Facebook: 271 fans
    LinkedIn: 138 members
    Flickr: 5 photo galleries
    YouTube/AWBTV: 20 videos, including Apex Karting, election video series
    14
  • 21. AWB Channels
    • E-mail
    • 22. AWB: www.awb.org
    • 23. Blog: www.olympiabusinesswatch.com
    • 24. Twitter: @awbolympia
    • 25. Facebook: www.facebook.com/AssociationofWashingtonBusiness
    • 26. Flickr: www.flickr.com/photos/awborg
    15
  • 27. 16
    Thank You
    Jocelyn McCabe, APR
    JocelynM@awb.org
    @jocelynmccabe