AWB Social Media Efforts

AWB Social Media Efforts
2009 Regional Government Affairs Conference
San Francisco, CA
November 19, 2009

Oh, Come On!
1

But, Then Again…
70 percent of journalists now use social networks to assist in reporting. Up 42 percent from last year. (Source: Middleburg Communications/PRWeek)
219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)
Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)
Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)
2

Forget What Mom Said
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4
Source: Brian Solis: http://bit.ly/11CFIZ

About AWB
Association of Washington Business
Located in Olympia, WA
6,800+ members
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AWB and Social Media
Goal: Communicate AWB’s messages and impact legislative efforts
Audiences: Media, opinion leaders, state electeds, legislators, AWB members
Strategy: Leverage AWB credibility on business issues through social media channels
Tactics: Blog, Twitter, Facebook
Evaluation: Clicks, tweets, page views, “fans”
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It All Starts With Content
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Twitter for Events
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By the Numbers
Olympia Business Watch: 2K visitors/month with 2-5 new posts each week
Twitter: 461 followers
Facebook: 271 fans
LinkedIn: 138 members
Flickr: 5 photo galleries
YouTube/AWBTV: 20 videos, including Apex Karting, election video series
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AWB Channels
E-mail
AWB: www.awb.org
Blog: www.olympiabusinesswatch.com
Twitter: @awbolympia
Facebook: www.facebook.com/AssociationofWashingtonBusiness
Flickr: www.flickr.com/photos/awborg
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Thank You
Jocelyn McCabe, APR
JocelynM@awb.org
@jocelynmccabe

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AWB Social Media Efforts

by Curt Mercadante on Nov 24, 2009

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AWB Social Media Efforts — Presentation Transcript