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AWB Social Media Efforts<br />2009 Regional Government Affairs Conference<br />San Francisco, CA<br />November 19, 2009<br />
Oh, Come On!<br />1<br />
But, Then Again…<br /><ul><li>70 percent of journalists now use social networks to assist in reporting. Up 42 percent from...
219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook      (Sources: www.congressional140....
Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 ht...
Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)</li></ul>2<br />
Forget What Mom Said<br />3<br />
4<br />Source: Brian Solis: http://bit.ly/11CFIZ<br />
About AWB<br /><ul><li>Association of Washington Business
Located in Olympia, WA
6,800+ members</li></ul>5<br />
AWB and Social Media<br />Goal: Communicate AWB’s messages and impact legislative efforts<br />Audiences: Media, opinion l...
It All Starts With Content<br />7<br />
8<br />
Twitter for Events<br />9<br />
10<br />
11<br />
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AWB Social Media Efforts

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Presentation given by Jocelyn McCabe, APR, vice president of communications, Association of Washington Business at the 2009 U.S. Chamber Regional Government Affairs Conference, held in San Francisco on November 19, 2009. The topic: Social Media Tools for Government Affairs.

Published in: Business, Technology
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Transcript of "AWB Social Media Efforts"

  1. 1. AWB Social Media Efforts<br />2009 Regional Government Affairs Conference<br />San Francisco, CA<br />November 19, 2009<br />
  2. 2. Oh, Come On!<br />1<br />
  3. 3. But, Then Again…<br /><ul><li>70 percent of journalists now use social networks to assist in reporting. Up 42 percent from last year. (Source: Middleburg Communications/PRWeek)
  4. 4. 219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)
  5. 5. Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)
  6. 6. Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)</li></ul>2<br />
  7. 7. Forget What Mom Said<br />3<br />
  8. 8. 4<br />Source: Brian Solis: http://bit.ly/11CFIZ<br />
  9. 9. About AWB<br /><ul><li>Association of Washington Business
  10. 10. Located in Olympia, WA
  11. 11. 6,800+ members</li></ul>5<br />
  12. 12. AWB and Social Media<br />Goal: Communicate AWB’s messages and impact legislative efforts<br />Audiences: Media, opinion leaders, state electeds, legislators, AWB members <br />Strategy: Leverage AWB credibility on business issues through social media channels<br />Tactics: Blog, Twitter, Facebook<br />Evaluation: Clicks, tweets, page views, “fans” <br />6<br />
  13. 13. It All Starts With Content<br />7<br />
  14. 14. 8<br />
  15. 15. Twitter for Events<br />9<br />
  16. 16. 10<br />
  17. 17. 11<br />
  18. 18. 12<br />
  19. 19. 13<br />
  20. 20. By the Numbers<br />Olympia Business Watch: 2K visitors/month with 2-5 new posts each week<br />Twitter: 461 followers<br />Facebook: 271 fans<br />LinkedIn: 138 members<br />Flickr: 5 photo galleries<br />YouTube/AWBTV: 20 videos, including Apex Karting, election video series<br />14<br />
  21. 21. AWB Channels<br /><ul><li>E-mail
  22. 22. AWB: www.awb.org
  23. 23. Blog: www.olympiabusinesswatch.com
  24. 24. Twitter: @awbolympia
  25. 25. Facebook: www.facebook.com/AssociationofWashingtonBusiness
  26. 26. Flickr: www.flickr.com/photos/awborg</li></ul>15<br />
  27. 27. 16<br />Thank You<br />Jocelyn McCabe, APR<br />JocelynM@awb.org<br />@jocelynmccabe<br />
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