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Social Media Marketing at Merck Serono India - Introduction, Strategies, Practice
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Social Media Marketing at Merck Serono India - Introduction, Strategies, Practice

Social Media Marketing at Merck Serono India - Introduction, Strategies, Practice

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Social Media Marketing at Merck Serono India - Introduction, Strategies, Practice Presentation Transcript

  • 1. Social Media MarketingIntroduction, Strategies, Practicemerckseronoindia@gmail.comengage.merckseronoindia@merckgroup.com
  • 2. Social Media is all about Linking, Linking and Linking…“Markets are conversations.Markets consist of humanbeings, not demographicsectors. The internet isenabling conversationsamong human beings thatwere simply not possible inthe era of mass media.”The Cluetrain ManifestoBy Chris Locke, Doc Searls, David Weinberger, Rick Levine< The Cluetrain Manifesto is the bible of social media. In which the authors have very articulately captured the changing market trends. >2 Social Media Communications | 05 September 2011
  • 3. Social media has impregnated every bit of our lives. Think once, if you want to: Learn more about an individual or company? Watch funny videos, advertisements? Research to buy your laptop or cell phone? Plan your next vacation? Ask specific questions about a product?If your answers are Wikipedia, YouTube, CNet (or any other reviewsite), Trip Advisor (or any other travel forum) and YahooAnswers (or any other Q&A site) respectively or similar to these, thensocial media is already a part of your life!! 3 Social Media Communications | 05 September 2011
  • 4. • about People, Technology & real-time Conversations.• about Communicating, participating.• about socialization of information.• about reading, writing, creating, and sharing information.• editable, Fast, Historical Popular, conversation.• very helpful for SEO.• more than an add-on to the Branding campaign.• a dynamic, exciting, and highly effective in engaging consumers. 4 Social Media Communications | 05 September 2011
  • 5. The Mainstream Conventional Media V/SCurrent Social Media Trends TVC Printed Newspaper Ads OOH Ads Online Ads (Banners, Content Advertiser Generated Content Projects)5 Social Media Communications | 05 September 2011
  • 6. The Mainstream Conventional Media V/S Current Social Media Trends Blog Facebook / Myspace etc. Community Wiki Discussion ForumUser Generated Content Skype/YM/GTalk… 6 Social Media Communications | 05 September 2011
  • 7. Word-Of-Mouth Branding andConsumer Behaviour Ads? NO! Olay Total Effects! U also Hey your should use Skin is one. It’s just Glowing; fantastic Which Skin cream u use? Content is just something to talk about.7 CONVERSATION is the KING Social Media Communications | 05 September 2011
  • 8. Current Social Media Tools SEO / SEM Networking E-Mail & Mobile Q&A Blogging Online Shopping Podcasting/ & Bidding Webcasting Document Twitting Sharing Post/down video RSS Feeds8 Social Media Communications | 05 September 2011
  • 9. Social Media Marketing StrategyApproach for the Marketer9 Social Media Communications | 05 September 2011
  • 10. The Most Commonly UsedSocial Media Platforms in India10 Social Media Communications | 05 September 2011
  • 11. Social Media Pillars11 Social Media Communications | 05 September 2011
  • 12. Social Media Marketing – Web 2.0Approach and Execution…12 Social Media Communications | 05 September 2011
  • 13. Social Media Marketing – Web 2.0Approach and Execution…13 Social Media Communications | 05 September 2011
  • 14. 14 Social Media Communications | 05 September 2011
  • 15. 15 Social Media Communications | 05 September 2011
  • 16. Social Media Marketing – Web 2.0Approach and Execution…16 Social Media Communications | 05 September 2011
  • 17. 17 Social Media Communications | 05 September 2011
  • 18. Social Media Marketing – Web 2.0Approach and Execution…18 Social Media Communications | 05 September 2011
  • 19. Social Media Marketing – Web 2.0Approach and Execution…19 Social Media Communications | 05 September 2011
  • 20. 20 Social Media Communications | 05 September 2011
  • 21. 21 Social Media Communications | 05 September 2011
  • 22. 22 Social Media Communications | 05 September 2011
  • 23. Plan of ActionBrand Messaging, Profiling &PositioningSocial Media Marketing23 Social Media Communications | 05 September 2011
  • 24. 24 Social Media Communications | 05 September 2011
  • 25. 25 Social Media Communications | 05 September 2011
  • 26. The SMM Process Funnel SOCIAL MEDIA MARKETING Awareness your presence Targeted Ads Cross-PromotionEngagement Education “liking” Who are you? What do you sell? Who’s in your community?Action built the relationship Repeat Engagement Relationship marketing 26 Social Media Communications | 05 September 2011
  • 27. Food For Thought76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich27 Social Media Communications | 05 September 2011
  • 28. This is not a “new hype” just an ignored reality People Trust Humans28 Social Media Communications | 05 September 2011
  • 29. RADIO, TV, PRINT, EVENTS, … ARE NICE, YET IN MY COMMUNITY I AM THE MEDIA The words I write, I speak, I film The Stories I Tell 29 Social Media Communications | 05 September 2011
  • 30. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar myTell me a story that makes more interesting conversations 30 Social Media Communications | 05 September 2011
  • 31. On a Lighter Side…31 Social Media Communications | 05 September 2011
  • 32. Thank you!32 Social Media Communications | 05 September 2011