China’s e-commerce leader has big ambitions. Since its launch in 2004, Alipay has quickly become China’s most popular third-party online payment service. With a commanding market share in place, Alipay has looked to diversify beyond online transactions in China. Alipay recently revamped its mobile payment solution, and the company seeks to enter new foreign markets. There is little doubt that Alipay is positioning itself to be a global leader in online payment services.
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