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Eye Disease Brochures


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Outreach & Education marketing tool

Outreach & Education marketing tool

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  • 1. Physician Collaborations: Healthy People 2010 Healthcare Improvement Effort Focus Area 28: Hearing and Vision Focus Area 28-10: Increase the use of vision rehabilitation services and devices Increasing Physician Referrals with Patient Education Eye Disease Brochures Michael Epp Friends University MHCL 609 September 16, 2008
  • 2.  
  • 3. Focus Area 28-10: Increase the use of vision rehabilitation services and devices
    • Americans fear vision loss more than they fear cancer, HIV/AIDS, stroke, heart disease, diabetes and other serious health problems (American Foundation for the Blind opinion poll)
    • Currently, more than 6.5 million Americans over age 65 have a severe visual impairment
    • By 2030, medical experts predict that rates of vision loss in the United States will double as America’s 78 million aging baby boomers reach retirement age and beyond
  • 4.
      • Current 2020
      • Estimates Projections
      • (in millions) (in millions)
      • Macular Degeneration 1.8* 2.9
      • Glaucoma 2.2 3.3
      • Diabetic Retinopathy 4.1 7.2
      • *Another 7.3 million are at substantial risk from AMD
      • Vision Problems in the U.S. Report, Prevent Blindness America and National Eye Institute (2004)
  • 5. 2.7% 3,298,000 2.0% 2,361,000 0.8% 937,000 Total   23.7% 2,180,000 16.7% 1,532,000 7.0% 648,000 >80 3.8% 605,000 3.0% 471,000 0.8% 134,000 70-79 1.2% 235,000 0.9% 176,000 0.3% 59,000 60-69 0.4% 147,000 0.3% 102,000 0.1% 45,000 50-59 0.3% 131,000 0.2% 80,000 0.1% 51,000 40-49 (%) Persons (%) Persons (%) Persons Years All Vision Impaired Low Vision Blindness Age,
  • 6. 2002 NEI Prevalence of Adult Vision Impairment and Age Related Eye Disease in Kansas
  • 7. 2004 US Census Prevalence of Specific Disabilities Among Persons 16 & Older KANSAS & WICHITA MSA
  • 8. Focus Area 28-10: Increase the use of vision rehabilitation services and devices
    • Although more than 1 in 6 American seniors reports some form of vision loss, few take advantage of low vision rehabilitation services
    • 94% of older adults who reported some form of vision problem did not take advantage of any type of vision rehabilitation services (Lighthouse International)
  • 9. Focus Area 28-10: Increase the use of vision rehabilitation services and devices
    • Address the Health Disparities of Age Related Vision Loss
    • Communicate available interventions and services to patients, caregivers, and referring physicians
    • Gain physician collaboration
    • Increase physician referrals for low vision rehabilitation
  • 10. Increasing Physician Referrals with Patient Education Eye Disease Brochures
    • Create educational brochures on the most common types of vision impairment
    • Bi-lingual, in English and Spanish
      • Macular Degeneration
      • Diabetic Eye Disease
      • Glaucoma
      • Brain Injury or Stroke
      • Pediatric Vision Loss
  • 11. Eye Disease Brochures The macula is located in the center of the retina, the light-sensitive tissue at the back of the eye. The retina instantly converts light…
  • 12. Eye Disease Brochures
    • Advanced Dry AMD. In addition to drusen, people with advanced dry AMD have a breakdown of light-sensitive cells and supporting tissue in the central retinal area. This breakdown can cause a blurred spot in the center of your vision.
  • 13. Eye Disease Brochures Normal Vision
  • 14. Eye Disease Brochures Macular Degeneration
  • 15. Eye Disease Brochures Retinitis Pigmentosa
  • 16. Eye Disease Brochures Stroke
  • 17. Physician Collaboration
    • Create an editorial review board composed of “champion” physicians
    • Include at least one optometrist
    • Include at least one ophthalmologist
    • Invite other interested physicians: physiatrists, neurologists, geriatrics, PCPs, ect.
    • The “champion physicians” will be recruited to serve on an editorial review board of the brochures’ contents and champion the project to colleagues and allied healthcare providers
  • 18. Physician Collaboration
    • Gain buy-in and support from physician professional associations:
    • Kansas Optometric Association
    • Kansas Society of Eye Physicians and Surgeons
    • Kansas Eyecare Services
    • Gain assistance in distribution
    • Approach associations’ charitable foundations for funding support?
  • 19. Kansas Optometric Association
    • Kansas Optometric Association serves more than 500 doctors of optometry across the state
  • 20. Kansas Society of Eye Physicians and Surgeons
    • The Kansas Society of Eye Physicians and Surgeons, 70 + membership representing the Eye M.D.s of Kansas
  • 21. Kansas Eyecare Services
    • Association of 75 + Kansas eyecare professionals (optometrists and ophthalmologists) maintaining working relationships in the care of their patients
  • 22. Eye Disease Brochures
    • Healthcare professionals who routinely treat older adults and children will be targeted for the brochures dispersal statewide
    • Primary care physicians, gerontologists, ophthalmologists, optometrists, occupational therapists, physical therapists, and other allied healthcare professionals, pediatricians, school nurses and special education teachers
    • Focus not only on doctors, but on their staffs, recognizing that it is often the office manager or the ophthalmic technician that is responsible for making referrals
  • 23. Eye Disease Brochures
    • Schedule an in-service training and leave healthcare providers with brochures and a method to make referrals
    • Update Envision web site where patients and healthcare providers can download electronic and accessible versions of the eye disease brochures
    • Web site link to electronic referral form
  • 24. Increasing Physician Referrals with Patient Education Eye Disease Brochures
    • A component of the Healthy People 2010 initiative includes building community partnerships through programs that can be easily replicated
    • The components of this project can be replicated by other community based healthcare service organizations including
  • 25. Increasing Physician Referrals with Patient Education Eye Disease Brochures: Summary
    • Patient education materials regarding vision loss, eye diseases, and low vision rehabilitation
    • Collaborating with “physician champions
    • In-service trainings provided at physician offices and dispersal statewide
    • Creating web based brochures and a web based referral system
  • 26. Q & A Thank You!! [email_address]