Eye Disease Brochures


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Outreach & Education marketing tool

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Eye Disease Brochures

  1. 1. Physician Collaborations: Healthy People 2010 Healthcare Improvement Effort Focus Area 28: Hearing and Vision Focus Area 28-10: Increase the use of vision rehabilitation services and devices Increasing Physician Referrals with Patient Education Eye Disease Brochures Michael Epp Friends University MHCL 609 September 16, 2008
  2. 3. Focus Area 28-10: Increase the use of vision rehabilitation services and devices <ul><li>Americans fear vision loss more than they fear cancer, HIV/AIDS, stroke, heart disease, diabetes and other serious health problems (American Foundation for the Blind opinion poll) </li></ul><ul><li>Currently, more than 6.5 million Americans over age 65 have a severe visual impairment </li></ul><ul><li>By 2030, medical experts predict that rates of vision loss in the United States will double as America’s 78 million aging baby boomers reach retirement age and beyond </li></ul>
  3. 4. <ul><ul><li>Current 2020 </li></ul></ul><ul><ul><li>Estimates Projections </li></ul></ul><ul><ul><li> (in millions) (in millions) </li></ul></ul><ul><ul><li>Macular Degeneration 1.8* 2.9 </li></ul></ul><ul><ul><li>Glaucoma 2.2 3.3 </li></ul></ul><ul><ul><li>Diabetic Retinopathy 4.1 7.2 </li></ul></ul><ul><ul><li>*Another 7.3 million are at substantial risk from AMD </li></ul></ul><ul><ul><li>Vision Problems in the U.S. Report, Prevent Blindness America and National Eye Institute (2004) </li></ul></ul>
  4. 5. 2.7% 3,298,000 2.0% 2,361,000 0.8% 937,000 Total   23.7% 2,180,000 16.7% 1,532,000 7.0% 648,000 >80 3.8% 605,000 3.0% 471,000 0.8% 134,000 70-79 1.2% 235,000 0.9% 176,000 0.3% 59,000 60-69 0.4% 147,000 0.3% 102,000 0.1% 45,000 50-59 0.3% 131,000 0.2% 80,000 0.1% 51,000 40-49 (%) Persons (%) Persons (%) Persons Years All Vision Impaired Low Vision Blindness Age,
  5. 6. 2002 NEI Prevalence of Adult Vision Impairment and Age Related Eye Disease in Kansas
  6. 7. 2004 US Census Prevalence of Specific Disabilities Among Persons 16 & Older KANSAS & WICHITA MSA
  7. 8. Focus Area 28-10: Increase the use of vision rehabilitation services and devices <ul><li>Although more than 1 in 6 American seniors reports some form of vision loss, few take advantage of low vision rehabilitation services </li></ul><ul><li>94% of older adults who reported some form of vision problem did not take advantage of any type of vision rehabilitation services (Lighthouse International) </li></ul>
  8. 9. Focus Area 28-10: Increase the use of vision rehabilitation services and devices <ul><li>Address the Health Disparities of Age Related Vision Loss </li></ul><ul><li>Communicate available interventions and services to patients, caregivers, and referring physicians </li></ul><ul><li>Gain physician collaboration </li></ul><ul><li>Increase physician referrals for low vision rehabilitation </li></ul>
  9. 10. Increasing Physician Referrals with Patient Education Eye Disease Brochures <ul><li>Create educational brochures on the most common types of vision impairment </li></ul><ul><li>Bi-lingual, in English and Spanish </li></ul><ul><ul><li>Macular Degeneration </li></ul></ul><ul><ul><li>Diabetic Eye Disease </li></ul></ul><ul><ul><li>Glaucoma </li></ul></ul><ul><ul><li>Brain Injury or Stroke </li></ul></ul><ul><ul><li>Pediatric Vision Loss </li></ul></ul>
  10. 11. Eye Disease Brochures The macula is located in the center of the retina, the light-sensitive tissue at the back of the eye. The retina instantly converts light…
  11. 12. Eye Disease Brochures <ul><li>Advanced Dry AMD. In addition to drusen, people with advanced dry AMD have a breakdown of light-sensitive cells and supporting tissue in the central retinal area. This breakdown can cause a blurred spot in the center of your vision. </li></ul>
  12. 13. Eye Disease Brochures Normal Vision
  13. 14. Eye Disease Brochures Macular Degeneration
  14. 15. Eye Disease Brochures Retinitis Pigmentosa
  15. 16. Eye Disease Brochures Stroke
  16. 17. Physician Collaboration <ul><li>Create an editorial review board composed of “champion” physicians </li></ul><ul><li>Include at least one optometrist </li></ul><ul><li>Include at least one ophthalmologist </li></ul><ul><li>Invite other interested physicians: physiatrists, neurologists, geriatrics, PCPs, ect. </li></ul><ul><li>The “champion physicians” will be recruited to serve on an editorial review board of the brochures’ contents and champion the project to colleagues and allied healthcare providers </li></ul>
  17. 18. Physician Collaboration <ul><li>Gain buy-in and support from physician professional associations: </li></ul><ul><li>Kansas Optometric Association </li></ul><ul><li>Kansas Society of Eye Physicians and Surgeons </li></ul><ul><li>Kansas Eyecare Services </li></ul><ul><li>Gain assistance in distribution </li></ul><ul><li>Approach associations’ charitable foundations for funding support? </li></ul>
  18. 19. Kansas Optometric Association <ul><li>Kansas Optometric Association serves more than 500 doctors of optometry across the state </li></ul>www.kansasoptometric.org
  19. 20. Kansas Society of Eye Physicians and Surgeons <ul><li>The Kansas Society of Eye Physicians and Surgeons, 70 + membership representing the Eye M.D.s of Kansas </li></ul>www.kseyemd.org
  20. 21. Kansas Eyecare Services <ul><li>Association of 75 + Kansas eyecare professionals (optometrists and ophthalmologists) maintaining working relationships in the care of their patients </li></ul><ul><li>www.kansaseye.net </li></ul>
  21. 22. Eye Disease Brochures <ul><li>Healthcare professionals who routinely treat older adults and children will be targeted for the brochures dispersal statewide </li></ul><ul><li>Primary care physicians, gerontologists, ophthalmologists, optometrists, occupational therapists, physical therapists, and other allied healthcare professionals, pediatricians, school nurses and special education teachers </li></ul><ul><li>Focus not only on doctors, but on their staffs, recognizing that it is often the office manager or the ophthalmic technician that is responsible for making referrals </li></ul>
  22. 23. Eye Disease Brochures <ul><li>Schedule an in-service training and leave healthcare providers with brochures and a method to make referrals </li></ul><ul><li>Update Envision web site where patients and healthcare providers can download electronic and accessible versions of the eye disease brochures </li></ul><ul><li>Web site link to electronic referral form </li></ul>
  23. 24. Increasing Physician Referrals with Patient Education Eye Disease Brochures <ul><li>A component of the Healthy People 2010 initiative includes building community partnerships through programs that can be easily replicated </li></ul><ul><li>The components of this project can be replicated by other community based healthcare service organizations including </li></ul>
  24. 25. Increasing Physician Referrals with Patient Education Eye Disease Brochures: Summary <ul><li>Patient education materials regarding vision loss, eye diseases, and low vision rehabilitation </li></ul><ul><li>Collaborating with “physician champions </li></ul><ul><li>In-service trainings provided at physician offices and dispersal statewide </li></ul><ul><li>Creating web based brochures and a web based referral system </li></ul>
  25. 26. Q & A Thank You!! [email_address]