FACEBOOK STRATEGY Proposed by Eleven Communication
AGENDA 1. SOCIAL NETWORK DEVELOPMENT 2. FACEBOOK FACTS AND FIGURES IN VIETNAM 3. FACEBOOK EFFECTS ON COMMUNICATION 4. COMMUNICATION SOLUTION 5. IMPLEMENT PROCESS
SOCIAL NETWORK DEVELOPMENT 96% user joint in social network from 16 to 34years old. 1.5 billion visits to social networks per day
SOCIAL NETWORK DEVELOPMENT There are more than 200 millions bloggers, 34% of them post information and comments on products and brands. 78% customers trust in others’ recommendations, only 14% trust in advertising.
SOCIAL NETWORK DEVELOPMENT Users no longer search for the news, the news find us… In the near future we will no longer search for products and services, they will find us via social media.
THE SOCIALISATION OF BRANDS 47% joining brand communities Asian joined a brand community for following main reasons:
80%: To learn more about it and to get advance news on products
THE SOCIALISATION OF BRANDS The benefits to brands Of those people who joined a brand community: 72% said they thought more positively of the brand 71% said they are more likely to buy the brand 66% said they felt more loyal to the brand 63% said they recommended others to join
THE SOCIALISATION OF BRANDS Listening first, selling second.
1. Branding Facebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers 2. Customer engagement Applications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,... 3. Drive Web Traffic Facebook can drive more traffic to Brand’s website than google. 4. Reputation Management In social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.
5. New Customer Acquisition Providing oppoturnities to seek new potential customers. 6. Advertising Advertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising. 7. Client Retention Buiding customer relationship via social network. 8. The Viral Effect Social network is the best environment for viral marketing. 9. Feedback Mechanism Easily receiving customer’s feedbacks about brands via applications and conversations of communities.
Budget per day CPC or CPM advetising. Daily report
SOLUTION 2: COMMUNITY BUILDING This the method is applied for traditional marketing which require big investment & traditional media used
Unconventional method requires a close update and follow up on activities. What we gain from this small budget method is insights, controlled customer data
IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW CONCEPT AND COMMUNICATIONSTRATEGY RESEARCH ONLINE CUSTOMER BEHAVIORS COMMUNITION OBJECTIVES COMMUNICATION MESSAGES UPDATE SOCIAL TRENDS ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS
COMMUNICATION TACTICS ON FB Full social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans.
Please contact us for further information ELEVEN COMMUNICATION LTD. No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city Phone: (08) 38 119 244 Fax: (08) 38 119 254 Email: email@example.com HP: 0988 335 397