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Facebook Introduction in Vietnam

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Transcript

  • 1. FACEBOOK STRATEGY
    Proposed by Eleven Communication
  • 2. AGENDA
    1. SOCIAL NETWORK DEVELOPMENT
    2. FACEBOOK FACTS AND FIGURES IN VIETNAM
    3. FACEBOOK EFFECTS ON COMMUNICATION
    4. COMMUNICATION SOLUTION
    5. IMPLEMENT PROCESS
  • 3. SOCIAL NETWORK DEVELOPMENT
    96% user joint in social network from 16 to 34years old.
    1.5 billion visits to social networks per day
  • 4. SOCIAL NETWORK DEVELOPMENT
    There are more than 200 millions bloggers, 34% of them post information and comments on products and brands.
    78% customers trust in others’ recommendations, only 14% trust in advertising.
  • 5. SOCIAL NETWORK DEVELOPMENT
    Users no longer search for the news,
    the news find us…
    In the near future we will no longer search for products and services,
    they will find us via social media.
  • 6. THE SOCIALISATION OF BRANDS
    47% joining brand communities
    Asian joined a brand community for following main reasons:
    • 80%: To learn more about it and to get advance news on products
    • 7. 70%: To get free content
    • 8. 60%: Because it was recommended to me
  • THE SOCIALISATION OF BRANDS
    The benefits to brands
    Of those people who joined a brand community:
    72% said they thought more positively of the brand
    71% said they are more likely to buy the brand
    66% said they felt more loyal to the brand
    63% said they recommended others to join
  • 9. THE SOCIALISATION OF BRANDS
    Listening first, selling second.
  • 10. FACEBOOK FACTS AND FIGURES
    IN VIETNAM
  • 11. Yahoo!360 closed in 2009
    Yahoo!360 user moved to Facebook and grown so fast
  • 12. Ongoing development chart in Vietnam
  • 13. After 2 years, Facebook had become one of top ten websites in Vietnam
  • 14. FACEBOOK EFFECTS ON COMMUNICATION
  • 15. 1. Branding
    Facebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers
    2. Customer engagement
    Applications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,...
    3. Drive Web Traffic
    Facebook can drive more traffic to Brand’s website than google.
    4. Reputation Management
    In social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.
  • 16. 5. New Customer Acquisition
    Providing oppoturnities to seek new potential customers.
    6. Advertising
    Advertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising.
    7. Client Retention
    Buiding customer relationship via social network.
    8. The Viral Effect
    Social network is the best environment for viral marketing.
    9. Feedback Mechanism
    Easily receiving customer’s feedbacks about brands via applications and conversations of communities.
  • 17. COMMUNICATION SOLUTIONS
  • 18. SOLUTION 1: ADVERTISING BY FLYER
    FLYER
  • 19. FLYER FIGURES
    Advetising by flyer, Brands can choose target audiences follow with:
    Budget per day
    CPC or CPM advetising.
    Daily report
  • 23. SOLUTION 2: COMMUNITY BUILDING
    This the method is applied for traditional marketing which require big investment & traditional media used
  • 24. Unconventional method requires a close update and follow up on activities.
    What we gain from this small budget method is insights, controlled customer data
  • 25. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW
    CONCEPT AND COMMUNICATIONSTRATEGY
    RESEARCH
    ONLINE CUSTOMER BEHAVIORS
    COMMUNITION OBJECTIVES
    COMMUNICATION MESSAGES
    UPDATE SOCIAL TRENDS
    ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS
  • 26. COMMUNICATION TACTICS ON FB
    Full social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans.
  • 27. Please contact us for further information
    ELEVEN COMMUNICATION LTD.
    No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city
    Phone: (08) 38 119 244
    Fax: (08) 38 119 254
    Email: dung.le@eleven.vn
    HP: 0988 335 397
  • 28. THANK YOU VERY MUCH