Facebook Introduction in Vietnam

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Facebook Introduction in Vietnam

  1. 1. FACEBOOK STRATEGY Proposed by Eleven Communication
  2. 2. AGENDA 1. SOCIAL NETWORK DEVELOPMENT2. FACEBOOK FACTS AND FIGURES IN VIETNAM 3. FACEBOOK EFFECTS ON COMMUNICATION 4. COMMUNICATION SOLUTION 5. IMPLEMENT PROCESS
  3. 3. SOCIAL NETWORK DEVELOPMENT 96% user joint in social network from 16 to 34 years old. 1.5 billion visits to social networks per day
  4. 4. SOCIAL NETWORK DEVELOPMENT There are more than 200 millions bloggers, 34% of them post information and comments on products and brands. 78% customers trust in others’ recommendations, only 14% trust in advertising.
  5. 5. SOCIAL NETWORK DEVELOPMENT Users no longer search for the news, the news find us…In the near future we will no longer search for products and services, they will find us via social media.
  6. 6. THE SOCIALISATION OF BRANDS 47% joining brand communities Asian joined a brand community for following main reasons:• 80%: To learn more about it and to get advance news on products• 70%: To get free content• 60%: Because it was recommended to me
  7. 7. THE SOCIALISATION OF BRANDSThe benefits to brandsOf those people who joined a brandcommunity: 72% said they thought more positively of the brand 71% said they are more likely to buy the brand 66% said they felt more loyal to the brand 63% said they recommended others to join
  8. 8. THE SOCIALISATION OF BRANDS Listening first, selling second.
  9. 9. FACEBOOK FACTS AND FIGURES IN VIETNAM
  10. 10. Yahoo!360 closed in 2009Yahoo!360 user moved to Facebook and grown so fast
  11. 11. Ongoing development chart in Vietnam
  12. 12. After 2 years, Facebook had become one of top ten websites in Vietnam
  13. 13. FACEBOOK EFFECTS ON COMMUNICATION
  14. 14. 1. BrandingFacebook builds up dynamicenvironment for Brands to developrelationships, awareness andengagement to customers2. Customer engagementApplications allow Brand engagecustomers effectively with many toolssuch as: promotions, sale promotion,discusstion, events,...3. Drive Web TrafficFacebook can drive more traffic toBrand’s website than google.4. Reputation ManagementIn social network, customer easily sharewhat they need and how they satisfy, soBrand can listen customer andunderstand customer insights.
  15. 15. 5. New Customer AcquisitionProviding oppoturnities to seek newpotential customers.6. AdvertisingAdvertising on FB can be implementedaccording to budgets, target audiences,geography, gender, education level,CPC or CPM advertising.7. Client RetentionBuiding customer relationship via socialnetwork.8. The Viral EffectSocial network is the best environmentfor viral marketing.9. Feedback MechanismEasily receiving customer’s feedbacksabout brands via applications andconversations of communities.
  16. 16. COMMUNICATION SOLUTIONS
  17. 17. SOLUTION 1: ADVERTISING BY FLYER FLYER
  18. 18. FLYER FIGURES Advetising by flyer, Brands can choose target audiences follow with: - Age - Geography - Gender - Education level Budget per day CPC or CPM advetising. Daily report
  19. 19. SOLUTION 2: COMMUNITY BUILDINGThis the method is applied for traditional marketing which require big investment & traditional media used
  20. 20. Unconventional method requires a close update and follow up on activities.What we gain from this small budget method is insights, controlled customer data
  21. 21. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW CONCEPT AND COMMUNICATIONSTRATEGY RESEARCHONLINE CUSTOMER BEHAVIORS COMMUNITION OBJECTIVES COMMUNICATION MESSAGES UPDATE SOCIAL TRENDS ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS
  22. 22. COMMUNICATION TACTICS ON FBFull social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans.
  23. 23. Please contact us for further information ELEVEN COMMUNICATION LTD. No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city Phone: (08) 38 119 244 Fax: (08) 38 119 254 Email: dung.le@eleven.vn HP: 0988 335 397
  24. 24. THANK YOU VERY MUCH

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