2. Some things to think about
In 2008, more than 270 new energy drinks were
The energy drink market is a 4 8 billion per year
As soda consumption decreases, energy drinks are
filling in the gap.
35% of U.S. t
f U S teenagers report th t they consume
t that th
energy drinks (as compared to 19% in 2003)*
Energy drinks are marketed to kids, teenagers and
*Mintel Global New Products Database
3. Dangers in energy drinks
Caffeine intoxication resulting in increased heart
rate, elevated blood pressure is possible from
ENERGY DRINKS that can contain as much
caffeine as 5 cans of Coca-cola.
Caffeine intoxication requires medical attention. Nausea,
increased heart rate, anxiety, insomnia and increased
blood pressure are some symptoms of intoxication.
Potentially unsafe ingredients
4. The Story on Caffeine
Caffeine is a drug and should be
consumed in moderation, if desired
Moderation is defined as 300 mg
caffeine daily or the equivalent of
approximately 2 cups of coffee
Individuals differ in their sensitivity to
caffeine, so listen to your body
5. Pros & Cons of Caffeine
In small doses it may…..
Help prevent type 2 diabetes & liver
disease including liver cancer.
Possibly improve treatment outcomes
in patients with Parkinson disease
Improve short concentration and
In large doses it may cause serious
6. Powering Up or Dragging Down?
Drinking these products
during exercise may cause Rockstar
unwanted symptoms: Size-16 oz.
•Increase blood pressure
•Increase heart rate
False claims promise
improved performance in
class or on the field.
Size-16 oz. *energyfiend.com
7. IS IT WORTH TAKING THE RISK?
These drinks can have the
following side effects: Red Bull
C ff i
115 mg •Increased Heart Rate
8. Don’t believe everything you
Energy Drinks are NOT regulated by the Food
gy g y
and Drug Administration (FDA) or any
Manufacturers can mix a variety of
ingredients in these products without any
agency checking the safety.
Manufacturers add taurine and guarana to
imply health benefits. There is NO scientific
evidence that th
id th t these are bbeneficial.
fi i l
9. Know what you re drinking
Energy drinks are not “natural
Energy drink manufacturers are not
required to label ingredients including
Manufacturers do not need to guarantee
consistency or safety in their products.
10. Energy drinks and sports don t mix!
Caffeine amounts in drinks may
exceed the allowed limits for NCAA
athletes Side effects may also include
anxiety and stomach upset.
11. Energy Drinks & Alcohol
A SERIOUS MATTER
Combining energy drinks and alcohol
can be dangerous
The stimulant effect can make someone
feel less intoxicated.
So …..someone may use more alcohol to
feel the effect and are at a higher risk for
It doesn’t matter how you feel….your blood
alcohol concentration iis th same.
l hl t ti the
12. “Energy Drinks”
without the caffeine
(100% fruit juices)
These drinks have nutritional value, taste
great DO NOT contain caffeine and are
much less expensive.
13. Average Cost
NOS 16 oz $2.49
Rockstar 16 oz $2.49
Full Th ttl
F ll Throttle 16 oz $1.99
Red Bull 16 oz $4.00
Non caffeinated choices:
Milk 16 oz $ .62
Orange Juice 16 oz $ .66
(100% fruit juice)
V8 Fusion 16 oz $ .87
14. Resources at UNH
Resources at UNH
• Health Services
Offers nutrition counseling for free to all
students who have paid the Health Fee.
students who have paid the Health Fee
UNH Health Services: Office of Health Education and Promotion
“Sleep” 2007; “Managing Stress” 2007; “Red Bull, Cocaine, Full Throttle,
RockStar, Blak, Monster... Hype or Harm?” 2007. <www.unh.edu/health-
“Caffeine and Energy Boosting Drugs: Energy Drinks” Oct. 2008.
Caffeine and Energy Boosting Drugs: Energy Drinks Oct 2008
Question of the month – ‘What are “energy drinks” all about?’ January
2003. <www.eatright.org >
“MillerCoors Buckles to AG Pressure.” September 2008.
Center for Science in the Public Interest – “Caffeine Content of Food &
Drugs.” September 2007. <www.cspinet.org>
“How much caffeine is in your daily habit?” October 2007.
<www mayoclinic com>
“New caffeine counts put a number to your buzz.” November 2008.