A tribute to george kosch, sandi hunter and jeffrey lant all self made millionaires and who gives so much and asks so little in return nov 23, 2012
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A tribute to george kosch, sandi hunter and jeffrey lant all self made millionaires and who gives so much and asks so little in return nov 23, 2012

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This is a ebook on how you should run your home business by people who have been doing it for over 20 yrs.

This is a ebook on how you should run your home business by people who have been doing it for over 20 yrs.

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A tribute to george kosch, sandi hunter and jeffrey lant all self made millionaires and who gives so much and asks so little in return nov 23, 2012 A tribute to george kosch, sandi hunter and jeffrey lant all self made millionaires and who gives so much and asks so little in return nov 23, 2012 Document Transcript

  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012
  • Preface / IntroductionThis is another start of some important business tips to help you and your business grow both intraffic and sales.Feel Free to Comment and share with family and friends:The Next 7 people that Call me now for your FREE Internet marketing consultation. $100 value. Letan expert show you RIGHT NOW how to profit online every single day without leaving home. Callme -- Howard Martell-- now, (757) 962-2482.Or Skype me homeprofitcoach LIVE 24/7/365. Yoursuccess guaranteed. Im waiting for your call RIGHT NOW!Visit my site for some free traffic http://www.HomeProfitCoach.com/?rd=ti4htNln
  • Table of Contents1. Top 5 Mistakes made by Online Marketers. Dont make these mistakes and sabotage yourpromotional efforts2. So you think Social Networking Sites are a Waste of Time? Rethink this or lose out.3. What a Woodpecker Can Teach You About Online Marketing Survival4. After 17 successful years online, I know the secret of Internet success. Im spilling the beans righthere.
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012Top 5 Mistakes made by Online Marketers. Dont make thesemistakes and sabotage your promotional effortsToday I am tackling one of the BIGGEST problems faced by new online marketers. The problem isthis, the inability to market effectively. This causes so many marketers incredible frustration! Theresult, they throw up their hands in despair and quit long before they see any results.This is what I hear from people day after day in my role as an online Home Business Consultant. "Iam posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading,I am going to tell you what you need to know about marketing.It is true that you can be promoting every day but if you are making one or all of the 5 commonmistakes Ive outlined here, you wont get the results you want. Take note, this is important stuff ifyou are really serious about making money online.1. The first mistake made by new online marketers is this:Not knowing WHAT to market.I talk to people daily, nice people who want to sell something online and earn some extra money.They sign up or this and for that, they get Affiliate Memberships all over the web hoping to getbetter results by being involved in everything they can get their hands on. There intentions are good,they are motivated but they stumble right off the bat by not knowing what to market.Heres a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL.Digital products are those that can be bought and sold instantly online. You get your commissionsooner, the buyer gets their product instantly! Its no-fuss no-muss and the best way to start your webmarketing experience and see some results. -In most cases there is no cost to be a product Reselleror Affiliate - hurray! -Pick Reseller products from a reputable long-standing company thatspecializes in helping vendors connect with affiliates to sell products online -Pick products oraffiliate programs that provide advertising copy, banners, and sales aids along with referral links soyou can easily promote the products -Pick products that catch YOUR EYE! Newest releases,products with catchy names, trendy topics, those with positive buyer feedback, and return guaranteesare best! -Look for Joint Venture releases so you can be one of the first to promote the productswhen first released for sale Finally, FOCUS! Keep your eye on the prize - profits - dont spreadyourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.2. The second most common mistake made by new online marketers is this:Not knowing HOW to market.I am always surprised at the answer people give me when I ask how they are marketing online. Theylook at me perhaps thinking what a ridiculous question that is! They tell me they are sending outtheir website address. When I look at their website I see a site that is oh so boring! It reads like abrochure with company history, and a few pages of fluffy copy. Yes, of course it is important topromote your website address BUT if you wish to capture leads you must do this - get the prospectscontact information!Getting the contact information from a prospect is often very difficult to do with a standard corporatesite. The answer to this problem is to create what are called LANDING pages, or Squeeze pages.These are single page sites that have one purpose and one purpose only - get you a LEAD - andbetter yet lead to a sale! Some companies provide Landing Pages for you when you become aReseller for their products. Landing pages help you build your marketing list. Every person may notbe a buyer today, but on your mailing list they may enjoy future products you offer. Offering anhttp://www.HomeProfitCoach.com Copyright Howard Martell - 2012 4 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012option to join your mailing directly on your Landing Page gives people 100% control over opting into your mailing list or not. You build your list while ensuring that people have voluntarily joinedyour mailing list.Heres a quick guide to creating responsive landing pages:-They should be FAST Loading! Skip any animation, video or annoying distraction that just makespeople click OFF! -Use images that are colorful, directive, and related to the theme of your product-Your copy MUST be short, punchy, laden with benefits - speak directly to the reader -Your copyshould tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contactinformation of the reader so you can deliver what they asked for -The more goodies, freebies, offers,and cool stuff you can give people the BETTER the response! -Always include an option for peopleto join your mailing list and give them GREAT reasons to want to do so!Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this:Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!3. Here is the third most common mistake I see new marketers making:Not KNOWING WHERE to MarketMarketing is NOT simple but if you know what you are doing it can be. The key is to find the sites,the niches where you can target your market. Market to the right people instead of the masses withsolid products and you will get instantly better results.Heres a quick guide to knowing WHERE to market:-Do a Google search to find sites related to what you are promoting, then target those sites for yourmarketing campaigns -Use every available niche market you can find and post there, this includesForums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarkingsites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges.These are excellent ways to target a specific market -You do NOT have to spend ridiculous amountsof money on advertising. Find the sites where your target market exists, then place low cost adsincluding safelist posts, banners, and classified ads. Dont even think about buying pay-per-click adsat sites like Google unless you have deep pockets and know what you are doing. -Learn whatbacklinks are and why they are SO VERY important to generating traffic and achieving bettersearch engine indexing for your site, products or business. -If any of the terms above are foreign toyou, you have some homework to do, I have included some resources below.4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers?Not knowing how to TRACK your promotional campaignsIf you are going to spend time and money to promote a product or service you MUST, youabsolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! Ifyou are not tracking your ads, and the clicks you get and from where, you are promoting blindly.What happens when you dont watch what you are doing? You can fall in a hole! Online this can bea hole where you fall in and throw your money into wasted ad campaigns. Ive seen more peopleallow paid advertising to eat up their entire budget than I want to think about. Smart marketers thatget results know exactly the ad campaigns that get results, and the sources they came from.Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to yourads, or impressions. This is important, just be sure you understand what those terms mean. A clickis usually far more powerful for you then a "view". You want ACTIVE respondents, real peopleactually clicking on your ad to see it. This is much different than an "exposure" or a "view" with thehttp://www.HomeProfitCoach.com Copyright Howard Martell - 2012 5 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012latter being considered passive and very weak marketing, often provided free. For best results youwill ALWAYS get better results from paid advertising than from free advertising but dont discountfree promotion, it is a good way to earn advertising credits if you have a small advertising budget. Ifyou buy advertising be SURE you get some kind of way to validate the promotion, the click rate,and actual IP addresses of unique respondents to ensure the hits are legitimate and not computergenerated. Make sure your respondents will be geographically specific too, from countries that youwish to target. For example, Canada or the USA. If you have your own domain you are fortunate, asyou can benefit from an Ad Tracking tool that tracks all your promotional activities and traced toyour website domain address.5. The fifth common mistake I see online marketers making is very straight-forward.Not being realistic or giving it enough consistent time and effort to see results.I know we live in an instant gratification world but if you are new to online marketing you will needto be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at anumber or web sites. By tracking your ads you can see instantly where your efforts are beingproductive. Be prepared to try various copy, be cognizant that some products will sell better thanothers, some advertising resources will deliver better than others. Vary your offers, change up yourproducts as needed, update landing pages, post to a number of sites and track the results. Take sometime to learn about some of the terms used in this article. Be honest with yourself about what you aredoing. Are you serious about earning money online or are you doing this as a hobby? Your level ofhunger and ambition to succeed will be your motivator. The good news is that once you have builtyour mailing list, and found niche sites and advertising resources that work, your job to promote getseasier but NEVER goes away.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 6 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012So you think Social Networking Sites are a Waste of Time?Rethink this or lose out.So you think Social Networking Sites are a Waste of Time? Think again, Googles new IndexingSystem says different, site owners take note.If you have been one of the nay-sayers about Social Networking sites like FaceBook, MySpace,Twitter, Friendster, and YouTube you may want to rethink this belief. If you have been saying, "Ijust dont get it." Its time to "get it" especially if you want to exploit this for the good of your onlinebusiness.First, you need to know that Google is now indexing Social Networking content including video,images and blogs right alongside with webpages. What this means for you is this. If you dont usethese sites to promote your business you are missing out on a lot of free promotion for your businessand opportunity to get better indexed at search engines. The more content you have online aboutyour business, products and services, the better indexed your site will be. This means your customersand prospects will be more easily able to find what you have to offer at your site. The more linksTO your site (called backlinks), the more popular your site is viewed by search engines, especially ifthose links come from what are deemed as high-profile (authority ) sites.Here is what you need to know to capitalize on all this free promotion for your business (essentiallythis is Search Engine Optimization Strategy whether you know it or not).Getting good returns from Social Search Results means:1. If you dont have a Google account get one. Make sure you have all of your important links onyour Google Profile. 2. Do make as many connections as possible on the most popular socialnetworking sites especially the ones that attract your market. 3. Encourage customers to follow youvia social networks. Include your Twitter address, FaceBook address etc on your site and yourmarketing materials. 4. Participate in social media so people will engage with you. This starts withgetting a free account for your business on the popular social sites. 5. Encourage sharing of content(there are plenty available social media buttons) Example: Flicker, Digg, etc, 6. Always includesocial network information on business cards, signs and so forth. Get the word out in as many placesas you can. 7. Be sure to include as much social network information as you can in your onlinepromotions 8. Everywhere you network include a link BACK to your website - this is CRITICAL.Remember when doing searches, social results will always be clearly marked as such on GooglesSERPs (Search Engine Results Page). The returns will be accompanied by a heading "Results fromyour social circle". For traditional Search Engine Optimization (SEO), it is just one more thing tocompete with as far as website property. Thats why social networking is a much more of animportant part of search than ever. Get on board now, Google will be announcing more changes totheir new indexing system, so make the most of this information now.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 7 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012What a Woodpecker Can Teach You About Online MarketingSurvivalBy Sandi HunterGot any woodpeckers in your neighbourhood?The next time you see a woodpecker watch him for a while. Think about how the woodpeckerspends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every daylooking for food. It’s a matter of survival. The woodpecker doesn’t peck frantically for a few hoursthen take the afternoon off to snooze on a comfy branch. The woodpecker doesn’t peck franticallyfor one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, hepecks away continually, rain or shine. If he doesn’t find food in one place he is off to the next tree tofind a tasty morsel. He doesn’t give up when the first 3 trees have no bugs, throw his wings up in theair and say I quit! The woodpecker knows what you need to know: survival requires continuouspecking. In your case, your success is 100% dependent on your continuos pecking strategies for thesurvival of your business.In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Justlike in all walks of life you have all kinds of personalities from a variety of background and skills.The backgrounds are diverse but they all bring one thing in common to the table. Essentially adogma of what they can (or are willing to) do TODAY to build their business.I am always amazed at how people approach building their home business or business opportunity.Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear fromthem again. Others study, analyze, learn, listen, think and digest but never get to the part of actuallyDOING anything. Some will find fault or make the most clever excuses for why they can’t worktheir business.Then there are my favorites, I call these people, the woodpeckers.These are the people that give 100% effort to building their business EVERY day. Like thewoodpecker they peck away at the daily required tasks of building their business to call prospects,promptly reply to email, promote their business, take care of customers, generate leads, build theirmailing list, generate traffic, network with others, solve problems as they happen, plan and prepare.If one strategy is not producing results they peck away trying to find a more productive outcome, orthey peck at another approach, a new angle, a new offer, a new promotion, or new goals. They arenot content to give up. They don’t try and accomplish everything in one day, they work daily,steadily, consistently pecking away to get to their goals. Like the woodpecker they know not tooverextend themselves and bite off more of the worm than they can chew. Instead they peck awaydaily at the necessary tasks being sure to maintain a balance with other important aspects of theirlife.The Woodpecker’s attitude is a realistic one, he has to search out food every day to survive and feedhimself and his young. No one is going to show up at his nest everyday and hand over the bugs. Thewise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane taskbut knows it is a requirement of building a successful business. He knows that he or she must do thework to earn the success. For our feathered friend the woodpecker, some days the worms may bejuicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs areavailable. Some months there will be more and larger bugs than other months, but the woodpecker(YOU) will have to just keep on pecking away.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 8 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012After 17 successful years online, I know the secret ofInternet success. Im spilling the beans right here.By Dr. Jeffrey LantAuthors program note. Because today, August 1, 2011, is such a happy day, I wanted somethingsuitably grand and festive to accompany this article; the kind of music that makes you want to jumpup, throw up the sash on your window and, at the top of your voice, shout "Huzzah!", because youwant the rest of the too weary and downtrodden world to be as excited as you are. Ive found thatmusic.Its a royal German military march called "Hohenfriedberger marsch", and youll find it in any searchengine. Go get it now and let one of the most soaring of marches lift your spirits and put you in theright frame of mind to develop your own online empire into a place where such grandeur is aneveryday event... and where you do so well your generosity of heart, mind and spirit match mine onthis anniversary day.Over the last 17 years online, I have talked to literally thousands of people who have begged,wheedled and pleaded with me to reveal the "secret" of Internet success. It is now my pleasure to tellyou, tell all, withholding nothing.1) Never say "How do I make money online?". Say instead, "How can I help my customers achievewhat they want?"People who succeed online make a fetish of helping people. They know that if you give enoughpeople what they want... you will surely and most assuredly get what you want.This sounds easy enough, doesnt it? A piece of cake. However, you must never underestimate thepowerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find itdifficult to focus on others, rather than themselves. Yet it is and will always be these others whocontrol your ability to get rich online.I tell my marketing students "Your money is in their pockets," the "their" being your customers. Theonly way to get it out is by completely changing your focus from yourself to.... them.Cautionary note: Like everyone reading this article, you will pledge your online operations tocomplete customer centeredness... and for a day or two you will be an empathetic paragon. Thenimperceptibly you will slide back into the inveterate selfishness that condemns so many Internetentrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is onlythe customer-centered who succeed. Post this message so that you never forget, for to the extent youdo is the extent to which youll undercut and block your own success.2) Make it easy for your customers to connect with you.We live in an age of true communication marvels with a myriad of ways to connect, connect fast,connect now. The problem is, we dont use them properly, rather infuriating customers by misusingthese tools, or, worse, not using them at all... so that the age of instant contact becomes instead theage of thwarted contact. Are you one of the culprits?First, review each and every means you have for people connecting with you, including email,telephone, fax, etc., etc.Then review them as if you were the customer. Look at how you use them. When you use them.Even whether you use them.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 9 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012Are you a customer enabler... or are you a customer frustrater and avoider? Youll SAY that you aredoing everything humanly possible to expedite and improve customer contact and communication.But in all likelihood youre not. The only way youre going to know is by acting like a customer,ascertaining just how easy (or difficult) youve made things. Youre likely to be amazed at the mazeand obstacles youve erected to frustrate customer relations. As soon as you know, re-arrange thingsso that you dont just THINK you are customer-centered, but actually are.3) Make an offer... then make a better offer.To make money, give things away. To make more money, give more things away.The richest people online are those who give the most away. They spend their days not just creatingand discovering useful new products and services. Thats necessary and essential for success... but itisnt the key variable. That key variable is the extras, the special offer youre going to give customersfor acting NOW! In other words, the all-important offer.Now hear this: OFFERS are what get people to buy now... thus, the better the offer, the faster thesale. Its as simple as that. So, lets see what youre doing now and whether the offers youre makingwill take you to the financial destiny you desire.First, are you making any offers at all? Youd be surprised at how many entrepreneurs have a "take itor leave it" attitude about what theyre selling... punctuated with this killer proposition: "what Imselling is so good, it sells itself." This is one of the most foolish of propositions. Nothing, absolutelynothing, sells itself. But if you dont have a special enticing, motivating offer with what youreselling then youve cooked your own goose. Immediate re-thinking is necessary.If youre making some kind of offer, good for you. At least, youve got you r foot on the right road.Now lets see whether youve got what it takes to move ahead. Review your offer in the light of whatyour competitors are doing, easy enough on the Web. If what youre offering to induce immediatesale is only as good as (or less than) what your competitors are offering... then youve got a seriousproblem... and you need some serious action at once.The offer you make, the offer that delivers the sales and the cash, must be demonstrably better thananything offered by anyone... and the customer must be able to see this at a glance....4) Create a customer-centered blog and use it daily.Over the last 17 years online there has been one astonishing development after another. One of themost important is the creation and development of blogging; its a device that every successfulInternet entrepreneur understands and uses daily, the better to achieve more substantial success.You will succeed online only to the extent you understand blogging and blog daily. Lets start byhelping you understand why its so important. A blog gives you the opportunity to send outadvertisements daily, without risking your list as people do who email ads and nothing but ads. Yourblog is anchored by useful articles and information. These client-centered articles and informationprotect the integrity of your list. So long as your ads are accompanied by this useful content, you canemail your list regularly. Sending ads alone cannot achieve the desired objective; instead youll listwill dwindle into insignificance.Enjoy the game.Successful online entrepreneurs know theyve participating in the greatest game of our time, a gamethat delivers customers and customer sales 24 hours a day and can turn even the smallest homebusiness into an unstoppable cash cow. And isnt that just what you want?Dont wait another minute to get started. Put a smile on your face and set about the task before you,http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 10 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012making liberal reference to these recommendations. Its the way to ensue 17 years of success online,as Ive had, with many more successful years after that.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 11 of 12
  • A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012ResourceSandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing inhosting, online tools, training, ad tracking, and marketing resources for small and home business.Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home BusinessExperts and the number one resource for all things related to home business.Republished with authors permission by Howard Martell http://HomeProfitCoach.com.http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 12 of 12