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Tumblr, bitly, Buffer: 3 tools for social media magic
 

Tumblr, bitly, Buffer: 3 tools for social media magic

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You can read the full blogpost here: http://blog.mention.net/my-top-3-social-media-tools ...

You can read the full blogpost here: http://blog.mention.net/my-top-3-social-media-tools

As mention's Community Manager, I go over three of the tools I use to find and share great content with our community: tumblr, bitly, and Buffer. Mixing these services and tracking the results with mention is a great way of engaging with users and finding that perfect social media "voice" that just works, no matter when you're posting.

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Tumblr, bitly, Buffer: 3 tools for social media magic Tumblr, bitly, Buffer: 3 tools for social media magic Presentation Transcript

  • Tumblr, bitly, Buffer: 3 tools for social media magic
  • 1) Tumblr Yes, tumblr. You mean the one full of food porn and well, just porn, only kids and hipsters use? The one that Yahoo! - Yahoo!? - just bought? 
  • Yup. And tumblr's where the content's happening right now. 
  • Happening =  Created, shared, modified, recontextualized, made into a gif, mashed up with another gif, then shared, modified, and recontextualized all over again.
  • I love the sense of space and humor that the platform has: Gifs like these take advantage of tumblr's creative community and iconic feed UI
  • ‘Tumblrspace’ 6
  • The tumblr feed is a creative testing ground. You can tell narratives and bring a sense of context to otherwise disorganized content from other networks:
  • There’s a reason why Yahoo bought it. Tumblr's where community is finding voice right now – hence, where Yahoo wants to put its ads.
  • A few of my all-time favorite CM-related tumblrs: How Do I Put This Gently? What Should We Call Social Media Running a Startup Twitter: The Comic
  • Now it’s time to share some of this tumblr gold, which brings me to… 2) bitly
  • Bitly is one of those services where your first reaction is like: And your second reaction is: woah, wait, what…it’s free?!
  • - Like us, they have an insanely robust free plan - Their statistics are great, but for me, it’s about the innovative way you can organize and share links - Bitly has hints of an emergent social network, letting you bundle stacks, discover content from your network, and see who else has shared the same links
  • This is a great way to contact and create relationships with influencers interested in the same things. We’ve often found great advocates for our service based on the “Who Shared a bitly Link to This Content” section. 
  • And last but not least,the magic of... 3) Buffer
  • mention’s based in Paris, not a bad place to spend your weekends not worrying about posting to social networks.
  • - They've got a great Chrome extension  - Quick and easy stats (love those follow buttons too) -But it's all about scheduling posts to go exactly at the right time...
  • From the Buffer blog: Buffer is all about the weekend. 
  •  Pro tip: one of my favorite ways of discovering and directly sharing new content is through Y Combinator's Hacker News via Buffer.
  • Have any other tools you use every day? Let us know how you combine services and use mention to track the results. @xoalexo @mention alex@mention.net