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Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
Business Model Canvas in Campus Party Recife
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Business Model Canvas in Campus Party Recife

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Startups Sebrae Immersion - …

Startups Sebrae Immersion -

Innovative actions with Business Model Canvas, a method developed by Alex Osterwalder and Yves Pigneur, applied during the Campus Party Recife 2012.

A team composed with 16 local innovation agents, provided by Sebrae, has interacted with “campuseiros” for three intensive days, helping all entrepreneurs through an exercise of creating, analyzing, reviewing, discovering and rethinking their business ideas using the Business Model Canvas.

This action has received a huge press coverage and
results achieved: more than 400 canvas!!!

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  • 1. 400 Business Model Canvas in 3 days #BMGen @ Campus Party Recife 2012
  • 2. #Startups Sebrae ImmersionInnovative actions with Business Model Canvas, a method developed by AlexOsterwalder and Yves Pigneur, applied during the Campus Party Recife 2012.A team composed with 16 local innovation agents, provided by Sebrae, hasinteracted with “campuseiros” for three intensive days, helping allentrepreneurs through an exercise of creating, analyzing, reviewing, discoveringand rethinking their business ideas using the Business Model Canvas.This action has received a huge press coverage andresults achieved: more than 400 canvas!!!
  • 3. The ChallengeThe beginning of this case is when Maria Augusto Orofino and MarceloPimenta did a workshop in Brasilia, improving the methodology to the groupof creative and digital economy in Sebrae.After that, Maria Augusta Orofino trained about 60 “Local InnovationAgents”, in Santa Catarina , who acted in Campus Party like facilitators.In Campus Recife, our goal was to spread to all entrepreneurs the conceptsof business model based on Business Model Generation methodology. Theoriginal goal was to create, in 3 days, more than 200 business canvas.Testing the methodology, as a pilot on Campus Party Recife, so we couldexpand the approach to Campus São Paulo in 2013.And creating constant feedback cycle for continuous improvement.
  • 4. The Process Receive Does he Register future knows and termsentrepreneur BMGen? of use Does he Does he Create the have a want to canvas and business? have? take a picture
  • 5. BMGen Canvas
  • 6. The ResultsFor entrepreneurs: Give focus and attention to aspects of the business that had not yet been analyzed; Dynamic tool, using post-its, allowing to see the business in one page, with clarity All of them willing to practice more and go deeper into the methodology For Sebrae: As a pilot project, the action achieved the goal as an experiment, as a laboratory, where the team was able to learn important things from the field and consolidate suggestions for improvements to be incorporated in future editions.
  • 7. Press Coverage 1
  • 8. Jornal do Commercio, in Recife Press Coverage 2
  • 9. Press Coverage 3 Globo.com
  • 10. Press Coverage 4 Web Expo Forum
  • 11. Startupi, at ig.com Press Coverage 5
  • 12. I2 Mobile Solutions Press Coverage 6
  • 13. Press Coverage 7http://jconline.ne10.uol.com.br/canal/tecnologia/noticia/2012/07/27/sebrae-ensina-a-desenvolver-modelo-de-negocios-na-campus-party-50669.phphttp://g1.globo.com/pernambuco/campus-party-recife/2012/noticia/2012/07/campuseiros-saem-com-modelo-de-negocio-pronto-da-cp-recife.htmlhttp://www.webexpoforum.com.br/26/07/2012/sebrae-demonstra-na-campus-party-modelo-de-negocio-para-economia-digital/http://startups.ig.com.br/2012/sebrae-nacional-prioriza-startups-e-aproxima-se-de-aceleradoras/http://www.i2mobile.com.br/pt/2012/07/30/sebrae-blackberry-e-i2-likeaboss-na-campus-party-recife-2012/
  • 14. Testimonials"The Campuseiros bring many different ideaswhich are able to generate business“Edivan Franz - Local Innovation Agents
  • 15. Campus PartyCreated in 1997, in Spain, Campus Party is the greatest event in the worldwhen people talk about innovation, science, culture and digitalentertainment, bringing together thousands of people to discuss the mainthemes in each of these topics.The Campus Party came to Brazil in 2008, to São Paulo and happened, for thefirst time in Recife, between 26 - 30 July 2012, with 180 different activitiesinvolving about 2000 participants.
  • 16. SEBRAESEBRAE (Brazilian Service of Support for Micro and Small Enterprises) isan autonomous social service that aims to assist the development of microand small enterprises, through partnerships with the private and publicsectors, stimulating the entrepreneurship in the country, promotingtraining programs, encouraging associations, territorial development andmarket access.
  • 17. Local Innovation AgentsThe Local Innovation Agents are professionals trained to work directly withmicro and small enterprises (MSEs), providing solutions the according to theneeds of each project.With the target of one visit every two months, the agents interact withentrepreneurs, providing information and tips on how the company caninnovate. The monitoring is done by at least one year and can be extended foranother year, if necessary.This is a service subsidized by the Sebrae, to bring innovation management inthe company, with possible actions in products, processes, marketing andorganizational structure.
  • 18. Keep in Touch Marcio Brito – marcio.brito@sebrae.com.brMarcelo Pimenta – menta@laboratorium.com.br Support

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