AND WHAT IT MEANS
FOR YOUR
RANKINGS
OT Stop!
You Naughty Black
Hat Website
The Penguin 2.0 updates is aimed
at combating websites that are
trying to artificia...
APIRL 24 20123.1%
of English
searches
were
affected
0.1%
of English
searches
were affected
MAY 26 2012
0.3%
of English
searches
were
affected
OCT 05 2012
2.3%
of English
searches
were
affected
MAY 22 2013
115,000,000
50 %
OF SEOERS REPORTED A HIT
BY PENGUIN 2.0
during the first month after the
update.
SEARCHES AFFECTED EVERY ...
PANALISED BENEFIT
14 % 30 %
11 %
15%
60 %
22%
26 %
22 %
NOFOLLW LINK
LINKS WITH SITE
URL AS AN
ANCHOR TEXT
LINKS WITH BRAN...
PENALISES
anti-spam algorithm
LINKS FROM LOW-QULIYTY
PAGES WITH LOTS OF
OUTGOING LINKS
A HIGH PERCENTAGE OF
LINKS FROM WEBSITE
FOOTERS AND BLOG
COMMENTS
A HIGH PERCENTAGE OF
KEYWORD-RICH INBOUND
LINKS
POOR LINK DIVERSITY
(DIRECTORIES, BLOG ROLLS,
COMMENTS AND FOOTER LINKS)
LINKS FROM WEBSITES IN A
COMPLETELY UNRELATED INDUSTRY
LINKS FROM ARTICLES ABOUT AN
UNRELATED TOPIC
WRITE QUALITY CONTANT
that gets Social(pluses and shares).
ATTRACT NATURAL LINKS
to the content you have.
ENCOURAGE ENGAEMENT
and sharing on your site.
BUILD UP YOUR 'PAGE RANK'
for quality signals.
ATTRACT MENTIONS/LINKS
from other influencers.
BUILD UP YOUR RELATIONSHIPS
within your circles.
TAKE A 'PR' APPROACH TO
WEBSITE PROMOTION
by getting mentioned for natural reasons.
DEVELOP A CONTENT STRATEGY
that generates engagement and regular
interactions(earned media as opposed to paid).
www.mensagam.com
Email : admin@mensagam.com
Phone :+91(044) 44 42811104
Mobile :+91(0) 9566738366
www.youtube.com/user/men...
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Looking at SEO Techniques for 2014

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The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.

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Looking at SEO Techniques for 2014

  1. 1. AND WHAT IT MEANS FOR YOUR RANKINGS
  2. 2. OT Stop! You Naughty Black Hat Website The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.
  3. 3. APIRL 24 20123.1% of English searches were affected
  4. 4. 0.1% of English searches were affected MAY 26 2012
  5. 5. 0.3% of English searches were affected OCT 05 2012
  6. 6. 2.3% of English searches were affected MAY 22 2013
  7. 7. 115,000,000 50 % OF SEOERS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update. SEARCHES AFFECTED EVERY DAY and that's only within the English language!
  8. 8. PANALISED BENEFIT 14 % 30 % 11 % 15% 60 % 22% 26 % 22 % NOFOLLW LINK LINKS WITH SITE URL AS AN ANCHOR TEXT LINKS WITH BRAND NAME AS A COMPANY/DOMAIN NAME LINKS USING EXACT MATCH ANCHOR TEXT Site link rations can determine whether you get penalised or benefit from Penguin 2.0
  9. 9. PENALISES anti-spam algorithm
  10. 10. LINKS FROM LOW-QULIYTY PAGES WITH LOTS OF OUTGOING LINKS
  11. 11. A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG COMMENTS
  12. 12. A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS
  13. 13. POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS)
  14. 14. LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY
  15. 15. LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC
  16. 16. WRITE QUALITY CONTANT that gets Social(pluses and shares).
  17. 17. ATTRACT NATURAL LINKS to the content you have.
  18. 18. ENCOURAGE ENGAEMENT and sharing on your site.
  19. 19. BUILD UP YOUR 'PAGE RANK' for quality signals.
  20. 20. ATTRACT MENTIONS/LINKS from other influencers.
  21. 21. BUILD UP YOUR RELATIONSHIPS within your circles.
  22. 22. TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons.
  23. 23. DEVELOP A CONTENT STRATEGY that generates engagement and regular interactions(earned media as opposed to paid).
  24. 24. www.mensagam.com Email : admin@mensagam.com Phone :+91(044) 44 42811104 Mobile :+91(0) 9566738366 www.youtube.com/user/mensagam www.facebook.com/mensagam www.twitter.com/mensagam
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