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Looking at SEO Techniques for 2014
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Looking at SEO Techniques for 2014

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The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.

The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.

Published in: Technology, Design

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  • 1. AND WHAT IT MEANS FOR YOUR RANKINGS
  • 2. OT Stop! You Naughty Black Hat Website The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.
  • 3. APIRL 24 20123.1% of English searches were affected
  • 4. 0.1% of English searches were affected MAY 26 2012
  • 5. 0.3% of English searches were affected OCT 05 2012
  • 6. 2.3% of English searches were affected MAY 22 2013
  • 7. 115,000,000 50 % OF SEOERS REPORTED A HIT BY PENGUIN 2.0 during the first month after the update. SEARCHES AFFECTED EVERY DAY and that's only within the English language!
  • 8. PANALISED BENEFIT 14 % 30 % 11 % 15% 60 % 22% 26 % 22 % NOFOLLW LINK LINKS WITH SITE URL AS AN ANCHOR TEXT LINKS WITH BRAND NAME AS A COMPANY/DOMAIN NAME LINKS USING EXACT MATCH ANCHOR TEXT Site link rations can determine whether you get penalised or benefit from Penguin 2.0
  • 9. PENALISES anti-spam algorithm
  • 10. LINKS FROM LOW-QULIYTY PAGES WITH LOTS OF OUTGOING LINKS
  • 11. A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG COMMENTS
  • 12. A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND LINKS
  • 13. POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS, COMMENTS AND FOOTER LINKS)
  • 14. LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY
  • 15. LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC
  • 16. WRITE QUALITY CONTANT that gets Social(pluses and shares).
  • 17. ATTRACT NATURAL LINKS to the content you have.
  • 18. ENCOURAGE ENGAEMENT and sharing on your site.
  • 19. BUILD UP YOUR 'PAGE RANK' for quality signals.
  • 20. ATTRACT MENTIONS/LINKS from other influencers.
  • 21. BUILD UP YOUR RELATIONSHIPS within your circles.
  • 22. TAKE A 'PR' APPROACH TO WEBSITE PROMOTION by getting mentioned for natural reasons.
  • 23. DEVELOP A CONTENT STRATEGY that generates engagement and regular interactions(earned media as opposed to paid).
  • 24. www.mensagam.com Email : admin@mensagam.com Phone :+91(044) 44 42811104 Mobile :+91(0) 9566738366 www.youtube.com/user/mensagam www.facebook.com/mensagam www.twitter.com/mensagam