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Better Shop Decoration:Just Be Less
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Better Shop Decoration:Just Be Less

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  • 1. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" BETTER SHOP DECORATION: JUST BE LESS。
  • 2. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" I went to a department store near my school to do the observation a few days ago. It was at noon on a working day when I went there, while most people here ( in Shenzhen, China ) prefer to hang out with friends and do shopping at weekends. But it unexpectedly helped on my observation because the shops were not so crowded with shoppers as usual.
  • 3. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" The ladies came out of the shops with shopping bags, which had different goods well packed inside. These shops which could attract the customers to purchase at this usual day lunch time were selling different things, from clothes to households. It seemed there was no connection between them, But they have one thing in common that I thought it might probably the motivated the deals.
  • 4. The decoration of these shops was mostly like this: Just white
  • 5. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" For example: shop YUMICO → With nothing colorful to catch the eyes, the custimers went into these "blank" decorated shops because of the products themselves. ← YUMICO is a select shop of Japanese designers works. Only using the white color and wooden shelfs with the decoration of its selling products
  • 6. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" The white color backgrounds emphasize the products in the shop.
  • 7. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" When people get in these shops, they are more likely to be attacted by the goods and not by the beautiful decoration.
  • 8. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" Also, the white color never drive away peoples attention when they are picking.
  • 9. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" White color created a "visually silent" atmosphere, which let customers spend more time in the shop without feeling any uncomfortable.
  • 10. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" People are unconciously expecting more in a fully decorated shops which give them great visual impacts, so they might be more picky.
  • 11. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" People prefered simply white decorated shop may partly due to it was not at the weekend and they did not have much time to shop.They did quicker decisions in such neat and clean surroundings.
  • 12. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" There comes to my conclusion: Shop decoration,just be less.
  • 13. Individual Assignment of A Crash Course on Creativity@Venture Lab 2012 "ARE YOU PAYING ATTENTION?" Thats all for my presentation. Thank you for watching. Liang Jingwen e-mail : menkomaru@gmail.com Pls vote if you like it. THX!