Introduction` (2)
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Introduction` (2)

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Introduction` (2) Introduction` (2) Presentation Transcript

  • -Elric WANG
  •  “wine”  The development of wine trade  Why &how the wine be perceived more than a food item (wine as a unique product)  wine trade’s future
  • "wine" "the expressed juice of grapes, especially when fermented . . . a beverage . . . prepared from grapes by squeezing out their juice, and (usually) allowing it to ferment."
  •  earliest known wine  an important role
  • “Wine, madam, is God's next best gift to man.” — Ambrose Bierce The Devil's Dictionary
  •  Revolution of wine trade
  •  How to transport wine
  •  Water  Road  air
  •  Container  Barrels  wine cask
  •  packaging  “box wines ”
  •  Wine has been valued  tasting
  • tasting  an ancient art  modern science
  • modern science
  • an ancient art
  • Competition
  • reference  HALLIDAY, J., (1996), an introduction of Australian wine (2nd ed.): Introduction, The taste of wine, Australian wine regions, wine and health. HarperCollins, New Zealand: publishers pty limited  M.A.Amerine&V.LSingleton (1976), Wine (2nd ed.): wine appreciation, evaluation, and service. California: University of California Press  Joanna Simon (1996), WINE with food: grapes and wines. Auckland, NZ: Michel Beazley  Catherine Anne Harriman (n.d), Nelson, Early Mediterranean wine trade. Nelson, New Zealand http://www.slideshare.net/Hardic3/early-mederterranean- wine-trade  James Halliday& Hugh Johnson (2006), the art and science of wine: National attitudes and regional characters. Britain, England: Mitchell Beazley