獲利世代 Business Model Canvas什麼是成功? 要考慮的層面以一張畫布說明今天的分享圍繞在，如何reach到1.1億使用者? Game該注意的地方?建立客戶關係? 有沒有有用夥伴可合作?
微軟的方面，已經往行動裝置移動，我們的承諾Windows Phone + Windows 平版The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market. Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
When we first launched the Windows Store, some people thought the 80% revenue share might have been a limited time offer to get people on the platform. For Microsoft, it was about a point of view. We wanted to do everything we could to return the successful business that is Windows back to developers. These are foundational principles that have been carried forward to the 8.1 Windows Store redesignWe run a live service, the Windows Store, at scale.Hundreds of millions of app downloads since launch.Top publishers in global markets are joining WindowsCustomers are using a diverse range of devices and form factorsThis is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..
100 millions + 10 millions = 1億1
(Apps # on iOS/Android)
(Apps # on Windows 8/Phone)
Windows Devices: 崛起的市場
日本 & 歐洲
17 markets fastest-growing Smartphone OS
Argentina, Belgium, Chile, Czech Republic, France, India, Italy, Mexico,
Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Taiwan, Thailand,
15 markets more shipments than iPhone
Argentina, Czech Republic, Finland, India, Italy, Mexico, Nigeria, Poland, Russia,
Saudi Arabia, South Africa, Taiwan, Ukraine, United Arab Emirates, Vietnam1
9 markets above 10% market share
Belgium, Czech Republic, Finland, Italy, Poland, Saudi Arabia, South Africa,
Upgrades expected to contribute to 2013 growth2
52% US buyers upgraded from feature phones
50% of market owns feature phone
23% Windows Phone buyers in the last year moved
over from an Android device2
Sources: 1IDC Mobile Phone Tracker, August 2013.
2Kantar Worldpanel ComTech USA Consumer Panel Q1 2013. April 29, 2013.
4th October, 2012
…ShiVa 2.0 with that in mind. We are constantly working on new
engine ports. In the near future, you can look forward to
Direct X 11, Windows 8 Metro …
Scirra Construct 2 SharpDX
Epic Unreal Engine
for new apps
once your app