20131122 台北遊戲開發者論壇

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  • 之前提到讓自已的遊戲更好藍海市場
  • 獲利世代 Business Model Canvas什麼是成功? 要考慮的層面以一張畫布說明今天的分享圍繞在,如何reach到1.1億使用者? Game該注意的地方?建立客戶關係? 有沒有有用夥伴可合作?
  • 由比較大的角度看一下市場多大?
  • 一千三百萬的新機成長率高,基底低
  • 平版呢?上市1年1個月,總計近10%一億台,三個月前的數據
  • 百分之1? 一個人下載並保留20個Apps
  • 微軟的方面,已經往行動裝置移動,我們的承諾Windows Phone + Windows 平版The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market.  Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
  • 征服巴黎
  • 美國 明尼波利斯
  • 拜訪CEO,很有趣的,沒提到遊戲多好玩,設計多創新,畫面多精美,CEO負責遊戲成敗,商業模式畫布,要打開市場
  • 與當地微軟辦公室合作
  • 要在排名內,下載量就高,就能維持
  • Win8App,另一宣傳布光機會
  • 容易上手、取得成就感、卡關或時間拖延二戰風雲、Singing Monsters,多層次貨幣系統
  • 台灣微軟比你想像的能幫你更多
  • 怎麼進入Windows App?
  • 免費vs. US1,500 on iOS/Android聯合發表會
  • When we first launched the Windows Store, some people thought the 80% revenue share might have been a limited time offer to get people on the platform. For Microsoft, it was about a point of view. We wanted to do everything we could to return the successful business that is Windows back to developers. These are foundational principles that have been carried forward to the 8.1 Windows Store redesignWe run a live service, the Windows Store, at scale.Hundreds of millions of app downloads since launch.Top publishers in global markets are joining WindowsCustomers are using a diverse range of devices and form factorsThis is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..

Transcript

  • 1. Fun! Cool! Fancy! Addicted! Windows 1.1億 players
  • 2. Windows Apps 的市場有多小大?
  • 3. Top Four Operating Systems, Shipments, and Market Share, Q3 2013 (Units in Millions) Operating System 3Q13 Shipment Volumes 3Q13 Market Share 3Q12 Shipment Volumes 3Q12 Market Share Year-OverYear Change 211.6 81.0% 139.9 74.9% 51.3% 33.8 12.9% 26.9 14.4% 25.6% Windows Phone 9.5 3.6% 3.7 2.0% 156.0% BlackBerry 4.5 1.7% 7.7 4.1% -41.6% Others 1.7 0.6% 8.4 4.5% -80.1% Total 261.1 100.0% 186.7 100.0% 39.9% Android iOS http://www.idc.com/getdoc.jsp?containerId=prUS24442013
  • 4. http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=10&qpcustomd=0
  • 5. 100 millions + 10 millions = 1億1 千萬 1/3的競爭者 (Apps # on iOS/Android) (Apps # on Windows 8/Phone)
  • 6. Windows Devices: 崛起的市場 日本 & 歐洲 17 markets fastest-growing Smartphone OS Argentina, Belgium, Chile, Czech Republic, France, India, Italy, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Taiwan, Thailand, UK1 15 markets more shipments than iPhone Argentina, Czech Republic, Finland, India, Italy, Mexico, Nigeria, Poland, Russia, Saudi Arabia, South Africa, Taiwan, Ukraine, United Arab Emirates, Vietnam1 9 markets above 10% market share Belgium, Czech Republic, Finland, Italy, Poland, Saudi Arabia, South Africa, Thailand, Vietnam1 Upgrades expected to contribute to 2013 growth2 52% US buyers upgraded from feature phones 50% of market owns feature phone 23% Windows Phone buyers in the last year moved over from an Android device2 Sources: 1IDC Mobile Phone Tracker, August 2013. 2Kantar Worldpanel ComTech USA Consumer Panel Q1 2013. April 29, 2013.
  • 7. 由成功經驗學習: 獨立開發者遊戲 App 於 Windows 平台下載 量 10 倍於 iOS 平台的秘密
  • 8. QONQR http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/01/windows-phone-outperforms-iphone-for-indie-game-developer.aspx
  • 9. the key to 10x more downloads on Windows Phone compared to iOS: App Visibility
  • 10. Windows Store 上的 Apps 下載量為 App Store 的三倍 - 以排行 Top 300 的Free/Paid Apps 作計算 http://www.distimo.com/blog/2012_11_publication-discover-the-windows-store/
  • 11. forum Twitter Facebook
  • 12. 40 Secrets to Making Money with In-App Purchases
  • 13. Windows 市集 Social Media 精選曝光 行銷活動 微軟 BizSpark 軟體 在地技術支援 Fun! Cool! Fancy! Addicted! Windows 1.1億 players Web + Store IAP
  • 14. Porting my Games to Windows Apps?
  • 15. 4th October, 2012 …ShiVa 2.0 with that in mind. We are constantly working on new engine ports. In the near future, you can look forward to Direct X 11, Windows 8 Metro … Appcelerator appMobi {!} Autodesk Scaleform Exit Games Photon Server Cocos2d GameSalad Creator MonoGame ShiVa 3D Havok Physics Fortumo Mobile Payments Ogre Rendering Engine Scirra Construct 2 SharpDX SlimDX Unigine Engine http://blogs.msdn.com/b/windowsappdev/archive/2013/03/22/developing-windows-store-games.aspx Audiokinetic Wwise Epic Unreal Engine 3 Firelight Technologies FMOD Havok Vision Engine NVIDIA PhysX ShiVa3D Yoyo Games GameMaker
  • 16. 70% for new apps 80% once your app makes $25,000
  • 17. BizSpark 創業夢想火花計畫 • 1 年的Windows Phone + Windows 8 開發帳號 • 每個月台幣4,700 的 Windows Azure 優惠 • 3 年的MSDN 訂閱服務: 微軟作業系統及開發工具 公司成立小於5年 年收入小於一百萬美金 以開發軟體產品或服務為公司的主要營業項目
  • 18. http://unity3d.com/pages/windows/porting http://dev.windows.com twspark@microsoft.com
  • 19. App Visibility!
  • 20. iOS 及 Android 平台上皆已超過 100 個萬個 Apps 但是…有 66% 是「僵屍」Apps: Windows Store Apps 的下載率則超過9成 (聚光燈效應?藍海市場!?)