On the business side, this opportunity is true as well since apps are an increasingly important part of the all-up IT stack. You guys have a ton of experience to do a ton of work all up and down that stack and I’m thrilled to tell you about the opportunity on the app side to continue providing value to your partners.The app services market is huge. Last year, the total dollar amount was $37.4 billion. Not only that, it’s growing extremely quickly: 9.2%. A big part of that is tablet apps specifically. One in five businesses is building custom tablet apps. That’s something you should be doing both for business consumers and also for your line-of-business needs. To put it in context, we’re talking 7 billion people in the world, 85 billion apps downloaded last year. That’s a lot of apps and as you know, that number is only skyrocketing. Last year, one-third of all IT costs for businesses were associated with app support and development. Not only is that a lot of money, it’s a big opportunity and Windows 8 is going to be a big player in this regard. I’m here to tell you exactly how you can take advantage of that opportunity on Windows 8.
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和企業 IT 支出的關係?
* IDC, Worldwide and U.S. Custom Application Development Services 2012–2016 Forecast, doc #234645, May 2012.
**IDC Predictions 2012: Competing for 2020, doc #231720, December 2011.
***Gartner, IT Metrics: IT Spending and Staffing Report, Jan. 2012
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