Your SlideShare is downloading. ×
Pianificazione strategica per la creazione di un Global E-Commerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Pianificazione strategica per la creazione di un Global E-Commerce

624
views

Published on

Quali considerazioni e quale percorso dev\'essere fatto per definire la pianificazione strategica dell\'apertura di un Global E-Commerce per prendere la decisione imprenditoriale.

Quali considerazioni e quale percorso dev\'essere fatto per definire la pianificazione strategica dell\'apertura di un Global E-Commerce per prendere la decisione imprenditoriale.


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
624
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Fashion Company
  • 2. ►►►
  • 3. ►►►
  • 4. ►►►
  • 5. ►► ► ►Per approfondimenti http://www.gasparotto.biz/2011/03/ansia-da-performance/ e http://www.gasparotto.biz/2011/04/cloud-computing/
  • 6. ► ► ►► ► ►
  • 7. Operatore logisticoAmpio raggio Ultimo miglio C A In-sourcing Business model B D Out-sourcing ► ►
  • 8. ►►►
  • 9. ►►►►►
  • 10. Per approfondimenti http://www.gasparotto.biz/2011/02/a-b-multivariate/
  • 11. ►►►
  • 12. ►►►
  • 13. CEO Sales eCommerce MKTG IT►►►
  • 14. eCommerce Trading MKTG Opereation Tech Catalogue Design Invoicing Platform Commercial Communication Customer care Project management Direct Marketing Logistic►►►
  • 15. ►►►►►
  • 16. ►►►►
  • 17. ►►►
  • 18. 2 1Prezzo 4 3 Servizio
  • 19. 2 1 ► Web-price + S&R ► ► ►Prezzo 4 3 Servizio
  • 20. Sono I clienti con più sensibili al prezzo e tipicamente che 2 1 consultano i siti di Price focus comparazione prezzi: le asepttative sono definite dalle politiche dei siti piùPrezzo aggressivi. La sessione viene 4 3 personalizzata in modo da essere competitiva anche per i più esigenti preservando la politica di prezzi globale. Servizio
  • 21. 2 1 ► ►Prezzo ► 4 3 Service / quality Servizio
  • 22. Costi vs Conversion rate Brand Engagement Awareness Information Direct Response Acquisition PurchasePer approfondimenti http://www.gasparotto.biz/2011/05/nel-digital-il-modo-di-acquistare-media-cpc-cpm-cpa-cpl-trasforma-il-media-stesso/
  • 23. Sales Affiliate network Price Comparison CPA KWA product SEO Behavioural product retargeting Affiliate network (Criteo) CPL Co-Marketing activities Viral mktg Customer Rating & ReviewProspect UGC Member Get Engagement Member Content sharing KWA on social generic SEO DEM corporate Customer profiled newsletter Unsold Inventory Programs DEM Product sharing on social SEO Display UGC Advertising Acquisition Visibility Rich Media Advertising Branding Traffic
  • 24. Single Affiliate Affiliation EMM Natural Google Kelkoo Affiliate redir page product DBPlatform site Affiliation Tracker Affiliation Tracker Libero, Gmail, Dedup redirection page iSales DartHotmail, Dart Tracker …. Company Deduplication Tracke EMM Home Product All Shopping Thankredir page Page level pages cart You Page Analytics Tracker EMM Analytics Per approfondimenti http://www.gasparotto.biz/2011/06/la-strategia-di-un-ecommerce-di-successo/
  • 25. Grazie. Federico Gasparotto +39-331-7550490Federico.gasparotto@gmail.com