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  • 1. introDUCTION is an online socialnetworkingservice and microblogging service that enables its users tosend and read text-based postsof up to 140 characters, knownas "tweets".
  • 2.  It was created in March 2006by Jack Dorsey and launched thatJuly. The service rapidly gainedworldwide popularity, with over140 million active users as of 2012,generating over 340 millions tweetsdaily and handling over 1.6 billionsearch queries per day.>It has been described as "the SMS ofthe Internet."
  • 3. Usage of twitterA Twitter List is a great tool for relationship building that allows you to group together people you follow, so that you can easily track what they’re up to.You can also choose to keep your list private or public, with the latter option allowing others to follow your list.The number one advantage of creating a Twitter List is convenience.
  • 4. • However, not many people are taking advantage of this convenience to build up their public relations efforts. Here are a few ways that Twitter Lists can help you: Media monitoring Market Research Share The love Keep An Eye On The Competition
  • 5. Media monitoring• Create a list of the media you’d like to cover you, so that you can easily follow what they’re saying and quickly jump into the conversation to answer a question or help them out.• You’ll see that media ask for story ideas or sources to interview for their stories from their Twitter community.
  • 6. MARKET RESEARCH• Create a list of your top blog commenters or people who fit your target demographic. Take note of what interests them, what problems they currently have and the products or blogs that they recommend.• You can then adapt your own offerings, whether it’s a product or blog post, to what your audience is saying they want and need.
  • 7. SHARE THE LOVE• Feature reporters, clients, and your niche influencers on a public list like “Top 20 Innovative Minds” or “15 Tech Reporters You Need to Follow” and then, tweet this list to these people. They’ll appreciate the recognition and you’ll stand out to them even more.
  • 8. KEEP AN EYE ON THE COMPETITION• Use private lists to monitor your competition’s conversations and learn from what they’re talking about. Again, you may be able to glean some helpful information for your business based on what you learn.
  • 9. ADVANTAGES OF TWITTER• Twitter is easy to use• In registration, it will only take you less than a minute to join, and no confirmation e-mail needed.• You can create as many accounts as you want.• You can create as many accounts as you want.• Once they follow you through your tweets, you can follow them back and immediately considered you as a friend.
  • 10. • Message boards or “tweets” itself can be viewable in public whether you’re friends or not, and you may include your URL as well which is clickable• Twitter also has unique profile templates, which can be created through HTML mode or purchase it through legitimate dealers in different auction sites related to templates
  • 11. DISADVANTAGES OF TWITTER• Twitter is truly a social networking or social media, but there are many limitations• Twitter has no applications rather than other sites like Facebook, Friendster and MySpace.• It also has no groups, videos, blogs, classified ads, forums, marketplace and other unique and popular social networking menus
  • 12. You can only upload one picture,which is your avatar and must besmall, compare to other socialnetworks which you can uploadpictures as many as you want.You also cannot upload music fileshere on Twitter, but you can upload onthe other social networks.
  • 14. Jack Dorsey (born November 19, 1976) is an American software architect and businessmanwidely known as the creator of Twitter and as the founder and CEO of Square, a mobile payments company.[3] In 2008, he was named to the MIT Technology Review TR35 as one of the top 35 innovators in the world under the age of 35.
  • 15.  Dorsey grew up in St. Louis, Missouri,[5] and by age 13, he had become interested in dispatch routing. Some of the open source software he created in the area of dispatch logistics is still used by many taxi cab companies.[5] He went to high school at Bishop DuBourg High Schooland attended the Missouri University of Science and Technology before subsequently transferring to New York University, where he first conceived the idea for Twitter.[6] While working on dispatching as a programmer he later moved to California.[7][8]
  • 16.  In Oakland in 2000, Dorsey started his company to dispatch couriers, taxis, and emergency services from the Web.[9] His other projects and ideas at this time included networks of medical devices and a "frictionless service market".[9] In July 2000, building on dispatching[5] and inspired in part by LiveJournal and possibly by AOL Instant Messenger, he had the idea for a Web-based realtime status/short message communication service.[9]
  • 17. When he first saw implementations of instantmessaging, Dorsey had wondered if the softwaresuser status output could be shared among friendseasily.[5] He approached Odeo, who at the timehappened to be interested in textmessaging.[5] Dorsey and Biz Stone decided that SMStext suited the status message idea, and built aprototype of Twitter in about two weeks.[5] The ideaattracted many users at Odeo and investmentfrom Evan Williams[5] who had left Google afterselling them Pyra Labs and Blogger.
  • 18. How to sign up twitter??Set up your profileFollow people with similar interestsGet into the conversationDon’t spamUpdate dailyFind the latest buzz and contributeHelp other people outCreate relationshipsIntegrate Twitter with other socialnetworks
  • 19. Image …how to sign up twitter
  • 20. Congratulations! You are now an official member of the Twittercommunity. You talk, act, think and breathe like us. Perhaps you find yourself spending every five minutes updating Twitter on whatyou are doing. But I guess I’ll save Twitter addiction for next time.
  • 21. Images of twitter
  • 22. Prepared by:Menagah Krishnan
  • 23. THANK YOU