Blogging Local at BestMemphisBurger.com

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Understanding domains, hosting, blogging platforms, and analytics to launch BestMemphisBurger.com - A burger blog about the best tasting burgers found in Memphis, Tennessee.

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  • Blogging Local at BestMemphisBurger.com

    1. 1. The Burger BlogBestMemphisBurger.com
    2. 2. In the beginning...
    3. 3. In the beginning...
    4. 4. And then...
    5. 5. And then...
    6. 6. And then...
    7. 7. Inspiration
    8. 8. Inspiration
    9. 9. Build a blog?
    10. 10. Platforms
    11. 11. Platforms
    12. 12. Platforms
    13. 13. Platforms
    14. 14. Platforms
    15. 15. Platforms
    16. 16. Platforms
    17. 17. WordPress.com vs. WordPress.org
    18. 18. WordPress.com vs. WordPress.org
    19. 19. Hosting
    20. 20. WordPress.comHosted by WordPress.com and free as long asyou run the site as a sub-domain ofWordPress.com Hosting
    21. 21. WordPress.comHosted by WordPress.com and free as long asyou run the site as a sub-domain ofWordPress.comWordPress.orgYou must arrange your own hosting, cheaphosting is best when you first start, which willbetween $5 and $30 per month, depending onthe type and quality of host you choose Hosting
    22. 22. WordPress Software
    23. 23. WordPress.comFree and installed for you by WordPress.com WordPress Software
    24. 24. WordPress.comFree and installed for you by WordPress.comWordPress.orgFree, but you have to install it yourself on yourhosting account. Many Hosting services will dothe install and initial setup for you WordPress Software
    25. 25. Site Maintenance
    26. 26. WordPress.comThis is done by WordPress.com – they do allbackups as well as plugin and WordPressupgrades. Site Maintenance
    27. 27. WordPress.comThis is done by WordPress.com – they do allbackups as well as plugin and WordPressupgrades.WordPress.orgYou have to do backups and WordPress &plugin upgrades yourself Site Maintenance
    28. 28. Plugins
    29. 29. WordPress.comLimited plugins – you are only able to use thoseapproved or provided by WordPress.com Plugins
    30. 30. WordPress.comLimited plugins – you are only able to use thoseapproved or provided by WordPress.comWordPress.orgMajor reason to use self-hosted WordPress.There are thousands of plugins available toenhance your site, both free and premium. Andyou can have your own developed if you needsomething that doesn’t already exist Plugins
    31. 31. Themes
    32. 32. WordPress.comWordPress.com provides a large number ofthemes (over 100) for you to choose from Themes
    33. 33. WordPress.comWordPress.com provides a large number ofthemes (over 100) for you to choose fromWordPress.orgWith WordPress.org you have access to some ofthe best and most exciting themes andframeworks around Themes
    34. 34. E-commerce
    35. 35. WordPress.comNot possible – well you can add a PayPal buttonso people can donate to you because theyenjoyed your writing so much. E-commerce
    36. 36. WordPress.comNot possible – well you can add a PayPal buttonso people can donate to you because theyenjoyed your writing so much.WordPress.orgYou can run a small shop via one of a numberof e-commerce plugins available for self hostedsites. Or you can use Paypal or similar to sellyour digital products like ebooks or courses ormemberships. E-commerce
    37. 37. Custom Coding
    38. 38. WordPress.comNot possible Custom Coding
    39. 39. WordPress.comNot possibleWordPress.orgYou are able to add JavaScript, PHP and HTMLto your site, really making it your own. Even ifyou don’t have the skills to do this, you can paysomeone to do it for you. Custom Coding
    40. 40. Search Engine Optimization (SEO)
    41. 41. WordPress.comYou can’t do much to impact your SEO otherthan to write hundreds of posts on your topicand make sure other sites link back to you.Search Engine Optimization (SEO)
    42. 42. WordPress.comYou can’t do much to impact your SEO otherthan to write hundreds of posts on your topicand make sure other sites link back to you.WordPress.orgThe options are endless for SEO on a self-hosted WordPress site. There is so much youcan control on the site itself, especially if youchoose the right theme or framework.Search Engine Optimization (SEO)
    43. 43. LiveFyre & DISQUS Commenting
    44. 44. WordPress.comNot PossibleLiveFyre & DISQUS Commenting
    45. 45. WordPress.comNot PossibleWordPress.orgYou can add LiveFyre, DISQUS or any othercommenting service or plugin to your site. Youare in controlLiveFyre & DISQUS Commenting
    46. 46. Independence
    47. 47. WordPress.comNone. WordPress.com will even show adsoccasionally so as to generate revenue – whichis fair enough as you are not paying. And if youviolate their conditions, your site may besuspended. Independence
    48. 48. WordPress.comNone. WordPress.com will even show adsoccasionally so as to generate revenue – whichis fair enough as you are not paying. And if youviolate their conditions, your site may besuspended.WordPress.orgTotal – but with independence comesresponsibility. Independence
    49. 49. Independence
    50. 50. Domain Name
    51. 51. Domain Name
    52. 52. WordPress Hosting
    53. 53. $65.00• 2 Domains• 1 Email Address• 1 yr Economy GoDaddy Hosting
    54. 54. WordPress Themes
    55. 55. Bad Signs &Bad Hosting
    56. 56. A Quick Detour
    57. 57. Best Memphis Burger is about local
    58. 58. Best Memphis Burger is about local
    59. 59. It’s about Conversation
    60. 60. Interactive
    61. 61. Interactive
    62. 62. Interactive
    63. 63. Measuringthe Burgertude
    64. 64. Pageviews 14,742Average 142 Daily Google Analytics
    65. 65. US Traffic
    66. 66. US Traffic
    67. 67. Getting the word out
    68. 68. Getting the word out
    69. 69. Getting the word out
    70. 70. Getting the word out
    71. 71. Getting the word out
    72. 72. Getting the word out
    73. 73. Getting the word out
    74. 74. Getting the word out
    75. 75. Getting the word out
    76. 76. Getting the word out
    77. 77. Getting the word out
    78. 78. Getting the word out
    79. 79. Getting the word out
    80. 80. Getting the word out
    81. 81. Getting the word out
    82. 82. Getting the word out
    83. 83. Urbanspoon
    84. 84. Not everyone’sa fan, but thanks for the traffic...
    85. 85. BTWI’m not that delicate
    86. 86. CaritasDoor Next Village RP Tracks Interim
    87. 87. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    88. 88. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    89. 89. CaritasDoor Next Village RP Tracks Interim Uncle Lou’s Fried ChickenSo who’s got the Best Memphis Burger?
    90. 90. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    91. 91. CaritasTavern Alex’s Door Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    92. 92. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    93. 93. MajesticVillage CaritasDoor Next Grille RP Tracks InterimSo who’s got the Best Memphis Burger?
    94. 94. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    95. 95. Burly’s Burgers Door & Shakes Caritas Village Next Fries RP Tracks InterimSo who’s got the Best Memphis Burger?
    96. 96. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    97. 97. YoungInterim Deli CaritasDoor Next Village RP Tracks AvenueSo who’s got the Best Memphis Burger?
    98. 98. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    99. 99. Roxie’s Grocery CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    100. 100. CaritasDoor Next Village RP Tracks InterimSo who’s got the Best Memphis Burger?
    101. 101. CaritasDoor Next Village RP Tracks Interim Stuffy’sSo who’s got the Best Memphis Burger?
    102. 102. CaritasDoor Next Village RP Tracks Interim
    103. 103. What’s Next?
    104. 104. •Guest Bloggers
    105. 105. •Guest Bloggers•Other Food Genres
    106. 106. •Guest Bloggers•Other Food Genres•Advertisements (Local)
    107. 107. Thank You

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