Swiss mobile stats

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A collection of statistics relevant to swiss web professionals

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  • Thank you very much for this useful compilation Memi!

    On slide 11 'smartphone operating systems in CH' the source seems to be wrong. Haven't found any statistics about market share in http://services.google.com/fh/files/blogs/our_mobile_planet_switzerland_de.pdf

    Instead, Memi provided me with this link to comparis which has a diagram about mobile operating system market share in 2012: http://www.comparis.ch/~/media/files/mediencorner/medienmitteilungen/2012/telecom/verbreitung-smartphone.pdf
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Swiss mobile stats

  1. 1. The Mobile RevolutionStats for SwitzerlandMemi BeltrameUser Experience Designer for Liipliip.ch Techtalk - 28. August 2012
  2. 2. 84.2% of the swisspopulation uses the internet Source: http://www.internetworldstats.com/top25.htm
  3. 3. 43% owns a smartphone Source: http://liip.to/mobilePlanet
  4. 4. Date of first smartphone-purchase(until 2011) 40% 37% 30% 23% 20% 15% 11% 10% 8% 3% 4% 0% Before 2007 2007 2008 2009 2010 2011 unknown Source: Comparis http://liip.to/comparisSmartphone
  5. 5. 57% have used theirsmartphone on a daily basis in the last 7 days. Source: http://liip.to/mobilePlanet
  6. 6. 2.7 Mio. Swiss are using the internet over Mobile
  7. 7. 41% search in the internet on their smartphone on a daily basis. Source: http://liip.to/mobilePlanet
  8. 8. This is what they are looking for 45% Restaurants 39% Travel 63% 25% Jobs Product Information oninformations 27% apartments and houses Source: http://liip.to/mobilePlanet
  9. 9. Quota of CH-Internet Users (%), using their mobile to get online over the last 3 months 50% 46%37.5% 28.7% 28.4% 25% 14%12.5% 7.8% 1.1% 0% All Users Heavy Users (daily) Tablet 2010 2012 Source: Net-Metrix http://liip.to/netMetrix
  10. 10. Mobile Purchases on Ricardo.ch 15% 13.6%11.3% 9.7% 8.1%7.5% 4.2%3.8% 1.7% 0% Jan 11 Mai 11 Sept 11 Jan12 Mai 12 Source: Ricardo.ch
  11. 11. Smartphone Operating Systems in CH Android 23% iPhone 52% 5% Windows 6% 4% Symbian Surprisingly 10% don‘t know what OS 10%their smartphone has. Others I don‘t know Source: http://liip.to/mobilePlanet
  12. 12. Mobile Usage At home 98 % On the road 81 % At work 83 % Shopping 73 %In public transport 72 % At the Restaurant 69 % At the Café 35 % At the Airport 58 % At events 51 %In the waiting room 73 % At school 31 % 0 % 25 % 50 % 75 % 100 %
  13. 13. Smartphone as Second Screen listen to music read a book watch TV Use their watch a movie smartphone are online while they... play read papers videogames or magazines

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