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Made By Many - On Collaborative Design

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Any created product or service contains many different elements of design - the term design is not limited to the aesthetic aspect: Whenever anything is planned and/or implemented by a team …

Any created product or service contains many different elements of design - the term design is not limited to the aesthetic aspect: Whenever anything is planned and/or implemented by a team Collaborative Design is inevitably an integral part of the process. This talk explores the dynamics of Collaborative Design and defines successful Collaborative Design and points to important elements on the way to achieve that.

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  • 1. Memi Beltrame Made by Many Collaborative Design Webtuesday, February 8th 2011 Zurich, SwitzerlandMemi Beltrame: Made by Many - On Collaborative Design
  • 2. About• Webdeveloper since 1997• Degree in cinematography• Interaction designer• Liiper since 2008• I like brains Memi Beltrame: Made by Many - On Collaborative Design
  • 3. Mission Show the dynamics of collaborative designMemi Beltrame: Made by Many - On Collaborative Design
  • 4. To find outwe need to do two things: ● Know the process ● Understand the expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 5. The process:Collaborative DesignMemi Beltrame: Made by Many - On Collaborative Design
  • 6. From Collaboration To Collaborative DesignMemi Beltrame: Made by Many - On Collaborative Design
  • 7. Collaboration = successful sharingof a working environment in a joint effort toaccomplish a task Memi Beltrame: Made by Many - On Collaborative Design
  • 8. Collaborative design is collaborationwith the task of creating an artefact Memi Beltrame: Made by Many - On Collaborative Design
  • 9. Everything isCollaborative Design** Collaborative Design It takes place whenever an artefact is planned and/or implemented by two or more participants. Memi Beltrame: Made by Many - On Collaborative Design
  • 10. Classic Collaborative Design Areas Architecture Software Movies Memi Beltrame: Made by Many - On Collaborative Design
  • 11. CERNBiggest single piece of equipment © COPYRIGHT CERN Memi Beltrame: Made by Many - On Collaborative Design
  • 12. CERNWorldwide 10000 researchers © COPYRIGHT CERN Memi Beltrame: Made by Many - On Collaborative Design
  • 13. CERNHow can we collaborate better? Memi Beltrame: Made by Many - On Collaborative Design
  • 14. CERNHow can we collaborate better?Invented throughcollaborative design: Memi Beltrame: Made by Many - On Collaborative Design
  • 15. CERNHow can we collaborate better?Invented throughcollaborative design:http:// Memi Beltrame: Made by Many - On Collaborative Design
  • 16. The WWW is (probably) the biggest single instance of Collaborative Design. Memi Beltrame: Made by Many - On Collaborative Design
  • 17. Collaborative Design is a reality. The inevitable process emerging when a team builds something. Memi Beltrame: Made by Many - On Collaborative Design
  • 18. It just happensUnlike UCD or TDD it is nothing you chooseUCD: User centered designTDD: Test driven development Memi Beltrame: Made by Many - On Collaborative Design
  • 19. It involves is a network of participants Memi Beltrame: Made by Many - On Collaborative Design
  • 20. The goal is a common product with a high overall utilityMemi Beltrame: Made by Many - On Collaborative Design
  • 21. Every participant can propose solutions for design issuesMemi Beltrame: Made by Many - On Collaborative Design
  • 22. Participants are inter-dependent. Memi Beltrame: Made by Many - On Collaborative Design
  • 23. Participants are inter-dependent. Inter-dependency means „I need something“ Memi Beltrame: Made by Many - On Collaborative Design
  • 24. Every participant has a self-interest Customer: Affordable yet magicDeveloper:solid, stable and performing Designer: beautiful and usable Memi Beltrame: Made by Many - On Collaborative Design
  • 25. Fulflling self-interest meansReaching a local optimum of utility Memi Beltrame: Made by Many - On Collaborative Design
  • 26. Are participants willing tocompromise their self interest for the sake of a global optimum? optimum Memi Beltrame: Made by Many - On Collaborative Design
  • 27. Fulflling self-interest leads to low utility A B C D global Utility Memi Beltrame: Made by Many - On Collaborative Design
  • 28. Compromises favor high utilityA B C D global Utility Memi Beltrame: Made by Many - On Collaborative Design
  • 29. The system can become very complex Interface Designer Webserver ManagementDeveloper Proxy-Team UX expert Mobile ServicesDB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 30. Its hard to keep track of theinteractions and design decisions Interface Designer Webserver ManagementDeveloper Proxy UX expert Mobile ServicesDB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 31. Subsytems can emerge Interface Designer Webserver ManagementDeveloper Proxy UX expert Mobile ServicesDB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 32. Subsytems also have alocal optimum utility. Interface Designer Webserver ManagementDeveloper Proxy UX expert Mobile ServicesDB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 33. Members of a subsytem are loyal toeach other. Interface Designer Webserver ManagementDeveloper Proxy UX expert Mobile ServicesDB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 34. Every new participant brings a shiftin the global utility. Memi Beltrame: Made by Many - On Collaborative Design
  • 35. Every old participant must be awareof this and accept it. Otherwise theteam is possibly ripped apart. Memi Beltrame: Made by Many - On Collaborative Design
  • 36. RecapSuccessful Collaborative Design isbased on the commitment of eachparticipant to achieve an optimum of overall utility. Memi Beltrame: Made by Many - On Collaborative Design
  • 37. How do we get there?Memi Beltrame: Made by Many - On Collaborative Design
  • 38. How do we get there? CommunicationMemi Beltrame: Made by Many - On Collaborative Design
  • 39. Manage Expectations Raise AcceptanceMemi Beltrame: Made by Many - On Collaborative Design
  • 40. Expectation Management Memi Beltrame: Made by Many - On Collaborative Design
  • 41. Continuously manage expectations Identify what each stakeholder can and cannot do. Help to manage inter-stakeholder expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 42. Completeness of information: Solutions proposed must be complete and consistent. Incompleteness paves the way for arbitrariness Memi Beltrame: Made by Many - On Collaborative Design
  • 43. Provide methodological guidance Memi Beltrame: Made by Many - On Collaborative Design
  • 44. Raising AcceptanceMemi Beltrame: Made by Many - On Collaborative Design
  • 45. Successful acceptanceReciprocal understanding of each othersstandards and expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 46. This helps acceptance:● Clear, unambiguous negotiation● Alliances● Shared experiences● Common achievements● High iteration workflows● Frequent synchronisation Memi Beltrame: Made by Many - On Collaborative Design
  • 47. Questions?Memi Beltrame: Made by Many - On Collaborative Design
  • 48. Thank you!Slides: http://liip.to/MadeByMany Memi Beltrame: Made by Many - On Collaborative Design