Embracing Collaborative Design

Memi Beltrame Embracing Collaborative Design On the Acceptance of UX in the Development Process UXCon, December 3rd 2009 Lugano, Switzerland Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

About • Developing websites since 1997 • 2003-2007 Study of cinematography • Since 2007 specialising in frontend and interaction design • Since 2008 for Liip Agile Web Development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Misson Show the dynamics of collaborative design Show ways to raise acceptance of UX in development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The Internet Browser War dotcom Pl op ! 1993 1995 1998 2000 03 04 05 06 2009 High interaction apps, Increased need for UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Until 2003 UX Design was only rarely a part of the commission and development process for websites. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Rich internet applications brought a higher sensitivity to the users needs. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

UX concepts as a response to shape customer and user experience Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Developers meet UX experts with scepticism and little acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Why? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

To find out we need to do two things: ● Know the process ● Understand the expectations Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The process: Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

From Collaboration To Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Collaboration is the successful sharing of a working environment in a joint effort to accomplish a task Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Collaborative design is collaboration with the task of creating an artefact Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Collaborative Design takes place whenever an artefact is planned and/or implemented by two or more participants. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Typical Collaborative Design Areas Architecture Software Movies Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The Internet is (probably) the biggest single instance of Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Collaborative Design is a reality. It is the inevitable process that emerges when you build something as a team. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Unlike UCD or TDD it is nothing you choose, it just happens, nolens volens. UCD: User centered design TDD: Test driven development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Even the simplest Customer < > Contractor Relationship involves Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

It involves is a network of participants Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The goal is a common product with a high overall utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Every participant can propose solutions for design issues Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Participants are inter-dependent. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Participants are inter-dependent. Inter-dependency means „I need something“ Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Every participant has a self-interest Customer: Affordable yet magic Developer: solid, stable and performing Designer: beautiful and usable Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Fulfilling self-interest means Reaching a local optimum of utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Are participants willing to compromise their self interest for the sake of a global optimum? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

A B C D global Utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The system can become very complex Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

It's hard to keep track of the interactions and design decisions Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Subsytems can emerge Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Subsytems also have a local optimum utility plus they are loyal! Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Every new participant brings a shift in the global utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Every old participant must be aware of this and accept it. Otherwise the team is possibly ripped apart. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Successful Collaborative Design is based on the commitment of each participant to achieve an optimum of overall utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

UX brought a paradigm shift to a whole industry UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Why does this change happen with considerable problems? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Before UX: Developers modelled processes according to their instead of the user's needs. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Before UX: An application's utility was not anyone's explicit responsibility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Before UX: Utility did not figure as a criteria for quality assertion in the conceptual phase Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Measurability Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Criteria for quality assertion: ● Performance (computing speed, interface response) ● Drain on resources (bandwidth, disk-space, file-size) ● Implementation standards (normalisation, unit/functional testing, validation) ● Deficiency (incomplete or faulty implementation) ● Duration, cost (on time, on budget) ● Utility (relevance of information, ease of task completion) Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Criteria for quality assertion: ● Performance (computing speed, interface response) ● Drain on resources (bandwidth, disk-space, file-size) ● Implementation standards (normalisation, unit/functional testing, validation) Easy to ● Deficiency (incomplete or faulty implementation) measure ● Duration, cost (on time, on budget) ● Utility (relevance of information, ease of task completion) Hard to measure Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Hard to measure: Utility needs a process involving users to be asserted. It's findings are hard to read and difficult to interpret. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

The user is the only valid measuring instrument to assert utility. Simultaneously being tester and testee deprives the developer from objectivity. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Objectivity is only possible if the results do not depend on the tester. Only measurements based on objectivity lead to reliability and validity. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Expectation Management Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

It is important to continuously manage stakeholder expectations. Identify what each stakeholder can and cannot do. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Two essential demands: 1. Device proficiency 2. Completenes of information Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Device proficiency Be familiar with the conventions of use on the device as well as its limitations. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Completenes of information: Information architecture proposed must be complete and consistent. Incompleteness paves the way for arbitrariness Provide methodological guidance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Raising Acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Successful Acceptance: Reciprocal understanding of each others standards and expectations Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

This helps acceptance: ● Clear, unambiguous negotiation ● Alliances ● Shared experiences ● Common achievements ● High iteration workflows ● Frequent synchronisation Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Questions? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

Thank you! Slides: http://slides.liip.ch Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

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Embracing Collaborative Design

by Memi Beltrame on Dec 04, 2009

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