Your SlideShare is downloading. ×
Content Audits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content Audits

776
views

Published on

This presentation explains what content audits are and shows 3 usecases of a content audit.

This presentation explains what content audits are and shows 3 usecases of a content audit.

Published in: Design

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
776
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Zurich Content Strategy Meetup Content Audits Memi Beltrame - @bratwurstkometLiip - Agile Web Developmentliip.ch
  • 2. Content Audit An assessment of thestate and actionability of all available content.Liip - Agile Web Developmentliip.ch
  • 3. Content Audit A view on content from inside by insiders. (*Not* You.)Liip - Agile Web Developmentliip.ch
  • 4. Your role: Facilitation• Help customers decide which content needs attention.• Help them create the lists of content they have to audit.• Help them define criteria for the audit. Liip - Agile Web Development liip.ch
  • 5. Steps in the Process• Define goals and criteria• List items• Analyse criteria• Define actionsLiip - Agile Web Developmentliip.ch
  • 6. General Audit Goals• ROT analysis: Audit all content to spot „Redundant, Outdated, Trivial“ data.• SEO: Page-title, Description, (Canonical) URLs, Structure• Content Type (Continuity of format vs format mismatch)• Make hierarchy visible• Determine responsibility, allow prioritisation and planningLiip - Agile Web Developmentliip.ch
  • 7. Tools and Helps• Crawler for Full Site Listing: Site Orbiter http://siteorbiter.com• Audit Spreadsheets http://www.kevinpnichols.com/enterprise_content_strategy/• Audit Questionnaires http://www.kevinpnichols.com/enterprise_content_strategy/• AnalyticsLiip - Agile Web Developmentliip.ch
  • 8. Showcases• Classic List-All-Audit-All approach• CI Audit: Liip‘s CI challenge• Analytics based Content Audit.Liip - Agile Web Developmentliip.ch
  • 9. List-All-Audit-AllLiip - Agile Web Developmentliip.ch
  • 10. List-all-Audit-all• Analyse domain with Site Orbiter• Export Results to spread Sheet• Go through Spread Sheet and ‣ add missing objective data ‣ add analysis / suggestions / action Liip - Agile Web Development liip.ch
  • 11. Site Orbiter Site Orbiter works like a page crawler, it indexes every linked page for as many levels you want.Liip - Agile Web Developmentliip.ch
  • 12. Site OrbiterSite Orbiter gives you a list with all the pages on thesite, with useful info to start off you audit. Liip - Agile Web Development liip.ch
  • 13. Spreadsheet (Using Google Spreadsheet to allow collaboration)Site Orbiter Columns imported into the spread sheet Liip - Agile Web Development liip.ch
  • 14. SpreadsheetClient Audit Columns. These columns will be mainly the clients contribution, due tomanpower and knowledge about whether something is outdated or not.Columns: • Last modified in CMS • Out of Date • Visits • Superfluous • Caters for Main Target Groups • Revise • Main Target Group • Comments • Redundant Liip - Agile Web Development liip.ch
  • 15. SpreadsheetAgency-Audit Columns: This is your work since you should have theexpertise on usability and what to do to improve it.Columns• Usability of Content • Findability• Appropriate page- • Comments title • Proposed Actions• Dead end?• Call To Action Liip - Agile Web Development liip.ch
  • 16. Liip CI AuditListing all artefacts was a good starting point to evaluate what the design challenge would be. Liip - Agile Web Development liip.ch
  • 17. Liip CI Audit ‣ Make visible the important dimensions ‣ Instances of use (inbound/outbound) ‣ Consistency ‣ Style ‣ ChannelsLiip - Agile Web Developmentliip.ch
  • 18. Using AnalyticsLarge projects have often too muchinformation to handle via a classic audit.Selecting the relevant data is key. Liip - Agile Web Development liip.ch
  • 19. What data is relevant?• Pages with a lot of traffic• Most used search terms• Pages with high traffic and high bounce rates.• Pages you communicateLiip - Agile Web Developmentliip.ch
  • 20. Scenario 1Search Term and Bounce Rate• Look at the first 100 most used search terms that bring you traffic• Select those that have a high bounce rate• List the pages they lead to• Figure out why users bounce Liip - Agile Web Development liip.ch
  • 21. Search Terms that bring a lot of trafficbut have high bounce rates may pointout relevant pages that need attention. Liip - Agile Web Development liip.ch
  • 22. Scenario 2Internal search • Look at the most used search terms in the internal search • look at the result pages. Do these match the expectations? • List the pages they lead to. Do a regular audit. Liip - Agile Web Development liip.ch
  • 23. Scenario 3Landing Pages• Look up URLS like /something• list the pages they lead to• make the customer do a ROT They may not be aware these pages even exist! Liip - Agile Web Development liip.ch