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Social Media Mini-Sites
 

Social Media Mini-Sites

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Social Media websites offer huge opportunities to businesses and should be leveraged, but knowing how to leverage these sites is often left underdone. Facebook is not the only Social Media site out ...

Social Media websites offer huge opportunities to businesses and should be leveraged, but knowing how to leverage these sites is often left underdone. Facebook is not the only Social Media site out there. Learn how to leverage the top Social Media sites to create Social Media Mini-Sties without feeling swamped by the new responsibility of maintaining multiple profiles. Chris Hogan will explain the best Social Media sites to be involved in (today), expert tools, tips and tricks and how to interlink these profiles for a better overall Social Media performance.

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    Social Media Mini-Sites Social Media Mini-Sites Presentation Transcript

    • PRESENTED MARCH 1, 2011, GOLD COASTWednesday, 2 March 2011 1
    • Chris Hogan Director @ MeMedia Linkedin.com/in/chrishoges chris@memedia.com.auWednesday, 2 March 2011 2
    • Wednesday, 2 March 2011 3
    • Social Marketing utilises online distribution channels to reach our customers in a timely, relevant, personal and... cost-effective manner.Wednesday, 2 March 2011 4
    • 2010 SMM Industry report Benefits: 85% Generating exposureWednesday, 2 March 2011 5
    • Why Utilise Social Media? To nurture relationships. Grow businessWednesday, 2 March 2011 6
    • I Want to be Your Friend A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they "friend" or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others.Wednesday, 2 March 2011 7
    • You’re not really with it. Or are you? The study also found that Internet users now expect businesses to have "some digital face - whether its on FB or Twitter," otherwise the opinion may be that they are "not really with it or in tune with the new ways to communicate with customers." A recent study by market research firms Chadwick Martin Bailey and iModerate Research TechnologiesWednesday, 2 March 2011 8
    • blog Why Are We Here? To understand the Social Media tools so we can better develop our strategies.Wednesday, 2 March 2011 9
    • Strategy? Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”Wednesday, 2 March 2011 10
    • Lucky Door Prize... 1 Free Strategy Meeting. Drawn at the end of the night.Wednesday, 2 March 2011 11
    • blog Your Website Understanding these tools will help us exclude the tools we don’t need.Wednesday, 2 March 2011 12
    • ESTIMATED 9,775,100 PEOPLE WHO LIVE IN AUSTRALIA Australians spend more time on Facebook (average 7 hours 19 minutes per month) than the US and Italy.Wednesday, 2 March 2011 13
    • Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”Wednesday, 2 March 2011 14
    • Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”Wednesday, 2 March 2011 15
    • Welcome Tab & Profile Pic Welcome tab should direct Facebookers to firstly like you and encourage other activityWednesday, 2 March 2011 16
    • Welcome Tab & Profile Pic Encourage the Like and build your connectionsWednesday, 2 March 2011 17
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Building relationships is all about getting the Like. Targeting friends first, when appropriate.Wednesday, 2 March 2011 18
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms About your company, Link to your website etc.Wednesday, 2 March 2011 19
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms House Rules tab. Know your legal risks.Wednesday, 2 March 2011 20
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Ensure you understand the Facebook T&Cs http://www.facebook.com/promotions_guidelines.phpWednesday, 2 March 2011 21
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Then...Develop your own app or use this one: http://www.facebook.com/wildfireinteractiveWednesday, 2 March 2011 22Campaign formats include sweepstakes, coupons, quizzes, contests, group coupons, virtual gifts, trivia, sign-up form and more.Access Real-time Analytics & Powerful InsightsDownload your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information.
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab You can create your own store on Facebook or plug in products from your existing shopping cart.Wednesday, 2 March 2011 23
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab http://www.facebook.com/payvmentWednesday, 2 March 2011 24
    • http://www.facebook.com/payvmentWednesday, 2 March 2011 25
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab YouTube Tab Leverage your other Social Media sites and profilesWednesday, 2 March 2011 26
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab YouTube Tab Entertain, Educate and Promote Views, Shares & LikesWednesday, 2 March 2011 27
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab Blog Tab YouTube Tab Write once, publish across multiple networksWednesday, 2 March 2011 28
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab Blog Tab YouTube Tab Blog Tab, Imported from your existing website / blogWednesday, 2 March 2011 29
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab Blog Tab Custom YouTube Tabs Tab Create your own. Import content from your website. Run your own contest.Wednesday, 2 March 2011 30
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Sell Products Tab Blog Tab Custom YouTube Tabs Tab Example of Importing Products from an Existing Shopping Cart.Wednesday, 2 March 2011 31
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Register your place(s) of business using your mobile GPS and Facebook App.Wednesday, 2 March 2011 32
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Register your place(s) of business using your mobile GPS and Facebook App.Wednesday, 2 March 2011 33
    • Others find it, Check-In and Friends Notice.Wednesday, 2 March 2011 34
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Leverage connections, whatever the Social Network.Wednesday, 2 March 2011 35
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Company Info & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Invite Friends, Fans and request they share.Wednesday, 2 March 2011 36
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Offline Company Info ‘Likes’ & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Offline Likes... Likify.net Wednesday, 2 March 2011 37
    • ‘Likes’ & Welcome Tab Friends & Profile Pic Offline Company Info ‘Likes’ & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Great for use in Out Of Home advertising and Print Media advertisingWednesday, 2 March 2011 38
    • Get ‘Likes’ & Insights Welcome Tab Friends & Profile Pic Offline Company Info ‘Likes’ & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab Getting insights into who’s following you is simpleWednesday, 2 March 2011 39
    • Get ‘Likes’ & Insights Welcome Tab Friends & Profile Pic Offline Company Info ‘Likes’ & Terms Contests Events + More! Places Sell Products Tab Blog Tab Custom YouTube Tabs Tab User Demographics, Activity, Media Consumption etc. All part of the Facebook Insights for pages.Wednesday, 2 March 2011 40
    • Another piece of the puzzle. Can assist with connecting each Social Media Site. But must be managed.Wednesday, 2 March 2011 41
    • Although Twitter accounts in Australia lag far behind Facebook, there has been a big rise in Twitter usage: There are approximately 2.5M twitter accounts in Australia although only 16% of twitter users are aged under 24 years old [2] Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year [1] 14 percent ‘followed’ companies or organizations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008) [1] The majority of accounts are in NSW (over 35%), seconded by Victoria (27%) [3] Twitter StatsWednesday, 2 March 2011 42[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/
    • Auto Posts from Facebook Decrease your work load. Auto post from Facebook. www.facebook.com/twitterWednesday, 2 March 2011 43
    • Auto Posts from Facebook Good Bio Make your bio real human. Nothing to serious please.Wednesday, 2 March 2011 44
    • Auto Posts from Facebook Good Bio Tweet Deck Desktop Tools for Day-to-Day Management. Tweetdeck, HootsuiteWednesday, 2 March 2011 45
    • Auto Posts from Facebook Good Bio Tweet Deck Tweet Text + Pics + Links All capable from your mobile. Which is mostly what people like to know... “What are you doing now?”Wednesday, 2 March 2011 46
    • Auto Posts from Facebook Good Bio Tweet Deck Tweet Text + Pics + Links How many times to you see people walking down the street with their mobile in hand? They could be connected to you, NOW.Wednesday, 2 March 2011 47
    • Auto Posts from Facebook Good Bio Tweet Deck Track Content Tweet Text (Social Oomph) + Pics + Links Managing your reputation is seriously important. SocialOomph can assist by sending you emails.Wednesday, 2 March 2011 48
    • Auto Posts from Facebook Good Bio Tweet Deck Track Content Tweet Text (Social Oomph) + Pics + Links FREE & Pro Versions available. Email Notifications, Scheduled Tweets, Track Keywords etc.Wednesday, 2 March 2011 49
    • Auto Posts from Facebook Good Bio Follow People + Organisations Tweet + Competitors Deck Track Content Tweet Text (Social Oomph) + Pics + Links Every time you follow somebody they get a brief advert for your business as an email notification.Wednesday, 2 March 2011 50
    • Auto Posts from Facebook Branded Background Good Bio Follow People + Organisations Tweet + Competitors Deck Track Content Tweet Text (Social Oomph) + Pics + Links Be Consistent. Tell them more about you.Wednesday, 2 March 2011 51
    • Auto Posts from Facebook Branded Background Good Bio Follow People + Organisations Tweet + Competitors Deck Track Content Tweet Text (Social Oomph) + Pics + Links Notice the number of Tweets, Following and Followers. The more you tweet & follow, the more follow you.Wednesday, 2 March 2011 52
    • LinkedIn: Facebook for Professionals. January 2011 – 1m+ members in AustraliaWednesday, 2 March 2011 53
    • Personal Profiles = Online CVWednesday, 2 March 2011 54
    • Profile Photo No Beach Photos Here Please :) But Keep It Friendly :)Wednesday, 2 March 2011 55
    • Profile Photo Work History, Skills & Interests Complete your profile. Half baked looks lazy and trust me - people notice.Wednesday, 2 March 2011 56
    • Profile Photo Work History, Skills & Interests Connect Connect by (Inviting your email contacts). Connect via searching LinkedIn.Wednesday, 2 March 2011 57
    • Profile Photo Work History, Skills & Interests Connect New Business Etiquette... Connect In Person.Wednesday, 2 March 2011 58
    • Profile Photo Work History, Skills & Interests Connect Company Page Products / Services Company Pages Complete Your Story.Wednesday, 2 March 2011 59
    • Profile Photo Work History, Skills & Interests Connect Company Page Products / Services Company Pages Complete Your LinkedIn Story.Wednesday, 2 March 2011 60
    • Profile Photo Work History, Skills & Interests Connect Company Page Products / Services Updates Facebook / Twitter auto posts, help you to be part of the buzz, and maximise reach.Wednesday, 2 March 2011 61
    • Profile Photo Work History, Skills & Interests Connect Company Page Products / Services Groups & Updates Discussions Join a group or create a group.Wednesday, 2 March 2011 62
    • Profile Photo Work History, Skills & Interests Connect Company Page Products / Services Groups & Updates Discussions Start a Discussion & Become a Key Person of Influence.Wednesday, 2 March 2011 63
    • Profile Photo Work History, Skills & Interests Connect Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions Spread the word into your network.Wednesday, 2 March 2011 64
    • Profile Photo Work History, Skills & Interests Connect Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions If it’s already being written on your blog. It’s easy to import & improves your profile.Wednesday, 2 March 2011 65
    • Profile Photo Work History, Skills & Interests Slideshare Connect Integration Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions Contributing to other peoples growth is key in becoming a Key Person of Influence.Wednesday, 2 March 2011 66
    • Profile Photo Work History, Skills & Interests Slideshare Connect Integration Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions PowerPoints, PDFs, Photographs, Portfolio, Video. Another Social Mini-Site.Wednesday, 2 March 2011 67
    • Profile Photo Work History, Events Skills & Interests Slideshare Connect Integration Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions Promote Events from your page and within groupsWednesday, 2 March 2011 68
    • Profile Photo Work History, Events Skills & Interests Slideshare Connect Integration Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions Promote Events from your Page and within GroupsWednesday, 2 March 2011 69
    • Profile Photo Work History, Events Skills & Interests Slideshare Connect Integration Wordpress Blog Company Page Integration Products / Services Groups & Updates Discussions Promote Events from your Page and within GroupsWednesday, 2 March 2011 70
    • Facebook is the most popular social networking site accessed via a mobile (92%), followed by YouTube and Twitter (18%) [2]Wednesday, 2 March 2011 71[1] http://en.wikipedia.org/wiki/YouTube[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[3] http://www.youtube.com/t/fact_sheet[4] http://www.viralblog.com/research/youtube-statistics
    • Your Channel Create your own channel: YouTube.com/user/yournameWednesday, 2 March 2011 72
    • Your Channel Company Intro Company intro assists with being found as well as being watched.Wednesday, 2 March 2011 73
    • Your Channel Company Intro Branded Background Brand your channel.Wednesday, 2 March 2011 74
    • Your Channel Company Intro Branded Background Brand your channel.Wednesday, 2 March 2011 75
    • Your Channel Company Intro Branded Background Videos Get shooting :)Wednesday, 2 March 2011 76
    • Your Channel Company Intro Branded Background Videos Get shooting :) Most of us have a video camera in our pocket right now.Wednesday, 2 March 2011 77
    • Your Channel Company Intro Branded Background Videos Product Reviews Ideas: Product ReviewsWednesday, 2 March 2011 78
    • Your Channel Company Intro Branded Background Videos Product Reviews And you don’t have to produce them. Get your suppliers to produce them and you brand and post them.Wednesday, 2 March 2011 79
    • Your Channel Company Intro Branded Background Portfolio Videos Product Reviews Ideas: Create videos of your portfolioWednesday, 2 March 2011 80
    • Your Channel Company Intro Branded Background Portfolio Videos Product Reviews Search for idea’s on YouTube.Wednesday, 2 March 2011 81
    • Your Channel Company Intro Case Branded Studies Background Portfolio Videos Product Reviews Interview your customers and get their video testimonial / case study.Wednesday, 2 March 2011 82
    • Your Channel Animoto.com Company Intro Case Branded Studies Background Portfolio Videos Product Reviews Animate still images with ease.Wednesday, 2 March 2011 83
    • Your Channel Animoto.com Company Intro Case Branded Studies Background Portfolio Videos Product Reviews Animoto.comWednesday, 2 March 2011 84
    • Wednesday, 2 March 2011 85
    • Sharing is caring and key to becoming a Key Person (Company) of Influence.Wednesday, 2 March 2011 86
    • Powerpoint Presentations If you’ve got some lying around. They’re not doing a lot of good on your hard drive.Wednesday, 2 March 2011 87
    • Powerpoint Presentations PDF Viewer PDF Catalogues, Sales & Media Kits. Another way to share them and simply plug slide share into your social sites.Wednesday, 2 March 2011 88
    • Powerpoint Presentations PDF Viewer Portfolio Ideas: Display your portfolio here.Wednesday, 2 March 2011 89
    • Powerpoint Presentations PDF Viewer Portfolio Photo Galleries Ideas: Photo galleries.Wednesday, 2 March 2011 90
    • Powerpoint Presentations PDF Viewer Portfolio Photo Galleries Videos Ideas: Videos can be embedded in powerpoint presentations as well you know? Leverage content already produced.Wednesday, 2 March 2011 91
    • Powerpoint Presentations PDF Viewer Portfolio Custom Photo Channel Galleries Videos Upgrade your membership and you can customise your channel.Wednesday, 2 March 2011 92
    • Powerpoint Presentations PDF Viewer Portfolio Custom Photo Channel Galleries Videos Upgrade your membership and you can customise your channel.Wednesday, 2 March 2011 93
    • Powerpoint Presentations PDF Viewer Customised Portfolio Look Custom Photo Channel Galleries Videos Different memberships offer different options.Wednesday, 2 March 2011 94
    • Powerpoint Presentations PDF Viewer Customised Portfolio Look Custom Photo Channel Galleries Videos Custom headers, colours, no ads, etcWednesday, 2 March 2011 95
    • Powerpoint Presentations Zipcart Meetings PDF (Present over the Web) Viewer Customised Portfolio Look Custom Photo Channel Galleries Videos Leverage this space. If you’ve already got content here... have international meetings.Wednesday, 2 March 2011 96
    • Powerpoint Presentations Zipcart Meetings PDF (Present over the Web) Viewer Customised Portfolio Look Custom Photo Channel Galleries Videos Leverage this space. If you’ve already got content here... have international meetings.Wednesday, 2 March 2011 97
    • blog Most of us have one of these already. It’s time to leverage our efforts and share across our networks.Wednesday, 2 March 2011 98
    • New & Consistent Content blog Write new content and be consistent about how often you release content.Wednesday, 2 March 2011 99
    • New & Consistent Content blog Encourage Comments Encouraging comments is another way to be social.Wednesday, 2 March 2011 100
    • What now? Develop a strategy.Wednesday, 2 March 2011 101
    • What’s In a Strategy, Again? Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”Wednesday, 2 March 2011 102
    • Insights Welcome Tab Friends & Profile Pic Auto Posts Tweet Text from Facebook + Pics + Links Offline Company Info ‘Likes’ & Terms Contests Events + More! Follow People Track + Organisations Content + Competitors Places Sell Products Tab Blog Tab Tweet Custom YouTube Tabs Tab Deck New & Consistent Content Your Channel Animoto.com Company Intro blog Case Studies Branded Background Your Website Portfolio Videos Encourage Product Powerpoint Comments Reviews Presentations Zipcart Meetings PDF (Present over the Web) Viewer Profile Photo Work History, Events Skills & Interests Customised Portfolio Look Slideshare Connect Integration Custom Photo Channel Galleries Videos Wordpress Blog Company Page Integration Products / Services Groups & Updates DiscussionsWednesday, 2 March 2011 103
    • Manage your reputation Select tools which will maximise productivity, and prevent you from having to put out fires due to your lack of responseWednesday, 2 March 2011 104
    • Reputation Tools Low cost & no cost: SocialOomph, Google Alerts, Technorati WatchlistsWednesday, 2 March 2011 105
    • Consumer & Producer Tools Tweetmag For Ipad, Twitterrific, Facebook & LinkedIn Apps for iPhones.Wednesday, 2 March 2011 106
    • Consumer Tools People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Wednesday, 2 March 2011 107
    • How do you look when you’re not using Social Media?Wednesday, 2 March 2011 108
    • Social Media Marketing is not replacement marketing But it would be a mistake to disregard it entirely. Make it part of your marketing mix.Wednesday, 2 March 2011 109
    • Thank You. Questions? Presentation will be available via Slideshare.net later this week. You will be contacted via email.Wednesday, 2 March 2011 110
    • Further Reading Six Pixels Of Seperation: twistimage.com/book/ Follow us on Facebook: facebook.com/memediaWednesday, 2 March 2011 111
    • Wednesday, 2 March 2011 112