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Attract convert
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Attract convert

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  • http://www.abs.gov.au/websitedbs/censushome.nsf/home/Censusv
  • http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
  • Create your persona through Phsychographic studies. Your persona should seem like a real person.Create a maximum of 4 but always start with one.
  • Create your persona through Phsychographic studies.Psychographics is the study of personality, values, attitudes, interests, and lifestyles
  • Google Plus – approx 100,000 Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  • August Instagram Stats
    1.4 Million active Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  • • Consumers are using multiple devices to achieve a single goal
  • • Telstra just released their own whitepaper
    • End of September 2013
    • Showing how mobile oriented Aussies have become
  • Australians are definitely connected!
  • • In fact. Smartphone penetration forecast to hit 75% by end of the year
    • That’s a whopping 17 million smartphones
  • • The 18-39 year olds are owning 80% of the market
  • • 50/50 Apple Vs Android now
    • And 50/50 Male and Female
    • Although females are spending more time on their phones
  • • Tablet penetration also jumped 14% this year
    • 10.5 Million Tablets
  • Transcript

    • 1. Attract + Convert Chris Hogan, MeMedia
    • 2. Attract + Convert • Segregated Marketing, Advertising and Sales Model • Know your customer • Create a Customer Persona • Build a Mobile Friendly Website • Create social channels and connect your site • Create informative, interesting, engaging, sharable content • Share content • Amplify your content via paid advertising
    • 3. Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
    • 4. Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
    • 5. Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
    • 6. Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
    • 7. http://www.socialmedianews.com.au/social-media-statistics-australia-april-2014/
    • 8. Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
    • 9. Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
    • 10. http://services.google.com/fh/files/misc/multi-screen_infographic.pdf
    • 11. Source: http://www.telstra.com.au/business- enterprise/resources- insights/whitepapers/index.htm
    • 12. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    • 13. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    • 14. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    • 15. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    • 16. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    • 17. Social share

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