Towards Enterprise 2.0 - Kimind/Membrado Conference

Slide 1: Towards Enterprise 2.0 Miguel Membrado Founder & CEO membrado@kimind.com 23 août 2007

Slide 2: Miguel Membrado Serial entrepreneur & Consultant  ErgoSum in 1989 (Paris)  Search Engine & Document Image Processing Software  Mayetic in 1996 (Paris)  Collaborative Workspaces, #2 worldwide on the  Internet 250,000 users, 45,000 workspaces, 100 countries, 14,000  organizations Netcipia in 2006 (Palo Alto)  Participative Business Ecosystem (free wiki-blogs)  Online Content Monetization  Kimind Consulting in 2007 (Paris/London)  Web 2.0 & Enterprise 2.0 Consulting & Services 

Slide 3: Kimind Consulting Entreprise 2.0  Consulting & Services to large companies  Enterprise blogging, participative project  management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, … Web 2.0  Consulting, Services & Coaching to startups  Online identity & reputation, blogosphere influence,  participative strategies, Web 2.0 business plans & business models, start-up management, …

Slide 4: 3 revolutions since 2000 Globalization 3.0  Web 2.0  Radical Transparency 

Slide 5: Globalization 3.0 Empowers individuals

Slide 6: The World is Flat (Thomas Friedman) Empowers individuals  10 forces including :  Connectivity  Workflow  Uploading & communities  Offshoring  In-forming  The Steroïds (Digital, Personal,  Mobile, Virtual) … 

Slide 7: Web 2.0 Unleash People Interaction

Slide 8: 3 dimensions of Web 2.0 Social  People centric  User Generated Content  Participation  Business  the web as a platform  For working and exchanging  Technological  Ajax, Web Services, Widgets, Mashups, … 

Slide 9: The long tail Traditional Business Hard materials New business Virtual materials Google fortune thanks to AdWords $4 billion in 2 years

Slide 10: The long tail - derivatives

Slide 11: A political long tail?  © Thierry Crouzet, « the 5th power »

Slide 12: Blogging

Slide 13: Blogging

Slide 14: Blogging – figures USA 50 millions (15 millions actives*) +15%  Chine 36 millions (10 millions actives) +60%  Japon 10 millions (3 millions actives) +20%  France 9 millions (2,5 millions active) +25%  UK 4 millions including 1.5 million active blogs +25%  Deuchland 1 million including 400,000 active blogs +30%  World 150 millions including 40 millions active blogs +30%  *active blog: updated at least one time per quarter 2006 figures 

Slide 15: User Generated Content YouTube  FlickR  Del.icio.us  Wikipedia  Oh My News  … 

Slide 23: Social Networking LinkedIn  THE professional network  MySpace  100 million users in 2 years  FaceBook  THE phenomenon  100,000 new users/day  50% daily active users!!  Viral marketing engine  NING  To create its own social network  + 746 other startups… 

Slide 25: And… 3D collaborative worlds  Recommandation websites  Participative e-commerce websites  Customizable home pages  Job 2.0  P2P banking  Etc… 

Slide 26: Web 2.0 has induced new usages Information production  Participation, interaction, communication  Mass collaboration  Private life sharing  Seeking the truth  Relationship  Content aggregation  Collective intelligence emerges by links and  knowledge accumulation

Slide 27: Web 2.0 has induced new rules Continuous experimentation  Direct discussion with the market  Global business with small teams  Not so much capital  New management style  … 

Slide 28: Radical Transparency The naked company

Slide 29: The naked company Before = Secret as a value  After = Transparency as a value  Reverse the relation to the information  « Ideas don’t have worth, execution is  everything »

Slide 30: Strong examples GoldCorps Inc.  Gold maps publicy published  SAP  Partner Business Ecosystem fully  transparent Microsoft  4,000 public blogs  Redfin  Management difficulties publicly revealed 

Slide 31: Secret is dead Everything will be known one day  Faster and faster  Global memory  Google is no more a search engine, it is  a reputation engine Online identity & reputation  Crisis management  Truth 

Slide 32: Impacts Professional Life  Private life  Political life (democracy 2.0)  Associative life  … 

Slide 33: Towards the Entreprise 2.0 From Collaboration to Participation?

Slide 34: 4 steps The end of files/e-mails era  Participation vs Collaboration  Forget the control  Integrate clients, partners and  subcontractors

Slide 35: The end of files/e-mails era Replace files by  Online content production (Google Apps, Wikis,  Blogs, etc…) Acting online  Collaborating online  Replace e-mail collaboration by  One « container » by project (a wiki)  Capitalize ALL the information  E-mail retrieve it alert or input mechanism status  Persistant Instant Messaging 

Slide 36: Participation vs Collaboration Collaboration is to difficult!  Participation is easy   Enterprise blogging  Inside or outside communication  Project blogging  Communities of practice  1 project = (at least) 1 wiki  Participative watching and bookmarking  80% participation – 20% collaboration  Self-service audios and videos repositories 

Slide 37: massive adoption Heterarchies/Participation Wikis Real Time Blogs Unstructured Structured Online Collaboration Lotus Notes low adoption Hierarchical

Slide 38: Forget the control Knowledge emerges by itself  Information sharing  Flat hierarchies  Non-structured information  Awareness  Autonomy  Open discussions  Mobility  Mindshift  … 

Slide 39: Integrate customers, partners and subcontractors Radical transparency  Documentations  Wikis  Blogging  Communities  Open discussions  … 

Slide 40: Benefits Innovation  Competitivity  Collective Intelligence  Collective efficiency  Employee loyalty  Customer loyalty  Talent magnet 

Slide 41: Conclusion A new era thanks to techno / social / business  convergence Mandatory usage to understand  We are in the momentum  Transparency / Participation / Collaboration  Continuous experimentation  Enterprise 2.0 = Unleash collective intelligence for better innovation and better competitivity