Towards Enterprise 2.0 - Kimind/Membrado Conference

Towards Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] 23 août 2007

Miguel Membrado

Serial entrepreneur & Consultant

ErgoSum in 1989 (Paris)

Search Engine & Document Image Processing Software

Mayetic in 1996 (Paris)

Collaborative Workspaces, #2 worldwide on the Internet

250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations

Netcipia in 2006 (Palo Alto)

Participative Business Ecosystem (free wiki-blogs)

Online Content Monetization

Kimind Consulting in 2007 (Paris/London)

Web 2.0 & Enterprise 2.0 Consulting & Services

Kimind Consulting

Entreprise 2.0

Consulting & Services to large companies

Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, …

Web 2.0

Consulting, Services & Coaching to startups

Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, …

3 revolutions since 2000

Globalization 3.0

Web 2.0

Radical Transparency

Globalization 3.0 Empowers individuals

The World is Flat (Thomas Friedman)

Empowers individuals

10 forces including :

Connectivity

Workflow

Uploading & communities

Offshoring

In-forming

The Steroïds (Digital, Personal, Mobile, Virtual)

…

Web 2.0 Unleash People Interaction

3 dimensions of Web 2.0

Social

People centric

User Generated Content

Participation

Business

the web as a platform

For working and exchanging

Technological

Ajax, Web Services, Widgets, Mashups, …

The long tail Google fortune thanks to AdWords $4 billion in 2 years Traditional Business Hard materials New business Virtual materials

The long tail - derivatives

A political long tail?  © Thierry Crouzet, « the 5 th power »

Blogging

Blogging – figures

USA 5 0 millions (15 millions actives*) +15%

Chine 36 millions (10 millions actives) +60%

Japon 10 millions (3 millions actives) +20%

France 9 millions (2,5 millions active) +25%

UK 4 millions including 1.5 million active blogs +25%

Deuchland 1 million including 400,000 active blogs +30%

World 150 millions including 40 millions active blogs +30%

*active blog: updated at least one time per quarter

2006 figures

User Generated Content

YouTube

FlickR

Del.icio.us

Wikipedia

Oh My News

…

Social Networking

LinkedIn

THE professional network

MySpace

100 million users in 2 years

FaceBook

THE phenomenon

100,000 new users/day

50% daily active users!!

Viral marketing engine

NING

To create its own social network

+ 746 other startups…

And…

3D collaborative worlds

Recommandation websites

Participative e-commerce websites

Customizable home pages

Job 2.0

P2P banking

Etc…

Web 2.0 has induced new usages

Information production

Participation, interaction, communication

Mass collaboration

Private life sharing

Seeking the truth

Relationship

Content aggregation

Collective intelligence emerges by links and knowledge accumulation

Web 2.0 has induced new rules

Continuous experimentation

Direct discussion with the market

Global business with small teams

Not so much capital

New management style

…

Radical Transparency The naked company

The naked company

Before = Secret as a value

After = Transparency as a value

Reverse the relation to the information

« Ideas don’t have worth, execution is everything »

Strong examples

GoldCorps Inc.

Gold maps publicy published

SAP

Partner Business Ecosystem fully transparent

Microsoft

4,000 public blogs

Redfin

Management difficulties publicly revealed

Secret is dead

Everything will be known one day

Faster and faster

Global memory

Google is no more a search engine , it is a reputation engine

Online identity & reputation

Crisis management

Truth

Impacts

Professional Life

Private life

Political life (democracy 2.0)

Associative life

…

Towards the Entreprise 2.0 From Collaboration to Participation?

4 steps

The end of files/e-mails era

Participation vs Collaboration

Forget the control

Integrate clients, partners and subcontractors

The end of files/e-mails era

Replace files by

Online content production (Google Apps, Wikis, Blogs, etc…)

Acting online

Collaborating online

Replace e-mail collaboration by

One « container » by project (a wiki)

Capitalize ALL the information

E-mail retrieve it alert or input mechanism status

Persistant Instant Messaging

Participation vs Collaboration

Collaboration is to difficult!

Participation is easy 

Enterprise blogging

Inside or outside communication

Project blogging

Communities of practice

1 project = (at least) 1 wiki

Participative watching and bookmarking

80% participation – 20% collaboration

Self-service audios and videos repositories

Unstructured Structured Hierarchical Heterarchies/Participation Blogs Wikis Real Time Lotus Notes Online Collaboration low adoption massive adoption

Forget the control

Knowledge emerges by itself

Information sharing

Flat hierarchies

Non-structured information

Awareness

Autonomy

Open discussions

Mobility

Mindshift

…

Integrate customers, partners and subcontractors

Radical transparency

Documentations

Wikis

Blogging

Communities

Open discussions

…

Benefits

Innovation

Competitivity

Collective Intelligence

Collective efficiency

Employee loyalty

Customer loyalty

Talent magnet

Conclusion

A new era thanks to techno / social / business convergence

Mandatory usage to understand

We are in the momentum

Transparency / Participation / Collaboration

Continuous experimentation

Enterprise 2.0 = Unleash collective intelligence for better innovation and better competitivity

Towards Enterprise 2.0 - Kimind/Membrado Conference

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Notes on slide 1

13 Favorites & 4 Groups