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Towards Enterprise 2.0 - Kimind/Membrado Conference

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Why we must adopt the Enterprise 2.0 paradigm, thanks to the Web 2.0 revolution and many other factors.

Why we must adopt the Enterprise 2.0 paradigm, thanks to the Web 2.0 revolution and many other factors.

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    • 1. Towards Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] 23 août 2007
    • 2. Miguel Membrado
      • Serial entrepreneur & Consultant
      • ErgoSum in 1989 (Paris)
        • Search Engine & Document Image Processing Software
      • Mayetic in 1996 (Paris)
        • Collaborative Workspaces, #2 worldwide on the Internet
          • 250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations
      • Netcipia in 2006 (Palo Alto)
        • Participative Business Ecosystem (free wiki-blogs)
        • Online Content Monetization
      • Kimind Consulting in 2007 (Paris/London)
        • Web 2.0 & Enterprise 2.0 Consulting & Services
    • 3. Kimind Consulting
      • Entreprise 2.0
        • Consulting & Services to large companies
        • Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, …
      • Web 2.0
        • Consulting, Services & Coaching to startups
        • Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, …
    • 4. 3 revolutions since 2000
      • Globalization 3.0
      • Web 2.0
      • Radical Transparency
    • 5. Globalization 3.0 Empowers individuals
    • 6. The World is Flat (Thomas Friedman)
      • Empowers individuals
      • 10 forces including :
        • Connectivity
        • Workflow
        • Uploading & communities
        • Offshoring
        • In-forming
        • The Steroïds (Digital, Personal, Mobile, Virtual)
    • 7. Web 2.0 Unleash People Interaction
    • 8. 3 dimensions of Web 2.0
      • Social
        • People centric
        • User Generated Content
        • Participation
      • Business
        • the web as a platform
          • For working and exchanging
      • Technological
        • Ajax, Web Services, Widgets, Mashups, …
    • 9. The long tail Google fortune thanks to AdWords $4 billion in 2 years Traditional Business Hard materials New business Virtual materials
    • 10. The long tail - derivatives
    • 11. A political long tail?  © Thierry Crouzet, « the 5 th power »
    • 12. Blogging
    • 13. Blogging
    • 14. Blogging – figures
      • USA 5 0 millions (15 millions actives*) +15%
      • Chine 36 millions (10 millions actives) +60%
      • Japon 10 millions (3 millions actives) +20%
      • France 9 millions (2,5 millions active) +25%
      • UK 4 millions including 1.5 million active blogs +25%
      • Deuchland 1 million including 400,000 active blogs +30%
      • World 150 millions including 40 millions active blogs +30%
      • *active blog: updated at least one time per quarter
      • 2006 figures
    • 15. User Generated Content
      • YouTube
      • FlickR
      • Del.icio.us
      • Wikipedia
      • Oh My News
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. Social Networking
      • LinkedIn
        • THE professional network
      • MySpace
        • 100 million users in 2 years
      • FaceBook
        • THE phenomenon
        • 100,000 new users/day
        • 50% daily active users!!
        • Viral marketing engine
      • NING
        • To create its own social network
      • + 746 other startups…
    • 24.  
    • 25. And…
      • 3D collaborative worlds
      • Recommandation websites
      • Participative e-commerce websites
      • Customizable home pages
      • Job 2.0
      • P2P banking
      • Etc…
    • 26. Web 2.0 has induced new usages
      • Information production
      • Participation, interaction, communication
      • Mass collaboration
      • Private life sharing
      • Seeking the truth
      • Relationship
      • Content aggregation
      • Collective intelligence emerges by links and knowledge accumulation
    • 27. Web 2.0 has induced new rules
      • Continuous experimentation
      • Direct discussion with the market
      • Global business with small teams
      • Not so much capital
      • New management style
    • 28. Radical Transparency The naked company
    • 29. The naked company
      • Before = Secret as a value
      • After = Transparency as a value
      • Reverse the relation to the information
      • « Ideas don’t have worth, execution is everything »
    • 30. Strong examples
      • GoldCorps Inc.
        • Gold maps publicy published
      • SAP
        • Partner Business Ecosystem fully transparent
      • Microsoft
        • 4,000 public blogs
      • Redfin
        • Management difficulties publicly revealed
    • 31. Secret is dead
      • Everything will be known one day
        • Faster and faster
        • Global memory
      • Google is no more a search engine , it is a reputation engine
      • Online identity & reputation
      • Crisis management
      • Truth
    • 32. Impacts
      • Professional Life
      • Private life
      • Political life (democracy 2.0)
      • Associative life
    • 33. Towards the Entreprise 2.0 From Collaboration to Participation?
    • 34. 4 steps
      • The end of files/e-mails era
      • Participation vs Collaboration
      • Forget the control
      • Integrate clients, partners and subcontractors
    • 35. The end of files/e-mails era
      • Replace files by
        • Online content production (Google Apps, Wikis, Blogs, etc…)
        • Acting online
        • Collaborating online
      • Replace e-mail collaboration by
        • One « container » by project (a wiki)
        • Capitalize ALL the information
        • E-mail retrieve it alert or input mechanism status
        • Persistant Instant Messaging
    • 36. Participation vs Collaboration
      • Collaboration is to difficult!
      • Participation is easy 
      • Enterprise blogging
        • Inside or outside communication
        • Project blogging
        • Communities of practice
      • 1 project = (at least) 1 wiki
      • Participative watching and bookmarking
      • 80% participation – 20% collaboration
      • Self-service audios and videos repositories
    • 37. Unstructured Structured Hierarchical Heterarchies/Participation Blogs Wikis Real Time Lotus Notes Online Collaboration low adoption massive adoption
    • 38. Forget the control
      • Knowledge emerges by itself
      • Information sharing
      • Flat hierarchies
      • Non-structured information
      • Awareness
      • Autonomy
      • Open discussions
      • Mobility
      • Mindshift
    • 39. Integrate customers, partners and subcontractors
      • Radical transparency
      • Documentations
      • Wikis
      • Blogging
      • Communities
      • Open discussions
    • 40. Benefits
      • Innovation
      • Competitivity
      • Collective Intelligence
      • Collective efficiency
      • Employee loyalty
      • Customer loyalty
      • Talent magnet
    • 41. Conclusion
      • A new era thanks to techno / social / business convergence
      • Mandatory usage to understand
      • We are in the momentum
      • Transparency / Participation / Collaboration
      • Continuous experimentation
      Enterprise 2.0 = Unleash collective intelligence for better innovation and better competitivity