Towards Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] 23 août 2007
Miguel Membrado <ul><li>Serial entrepreneur & Consultant  </li></ul><ul><li>ErgoSum  in 1989 (Paris) </li></ul><ul><ul><li...
Kimind Consulting <ul><li>Entreprise 2.0 </li></ul><ul><ul><li>Consulting & Services to large companies </li></ul></ul><ul...
3 revolutions since 2000 <ul><li>Globalization 3.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Radical Transparency </li><...
Globalization 3.0 Empowers individuals
The World is Flat   (Thomas Friedman) <ul><li>Empowers individuals </li></ul><ul><li>10 forces including : </li></ul><ul><...
Web 2.0 Unleash People Interaction
3 dimensions of Web 2.0 <ul><li>Social </li></ul><ul><ul><li>People centric </li></ul></ul><ul><ul><li>User Generated Cont...
The long tail Google fortune thanks to AdWords $4 billion in 2 years Traditional Business  Hard materials New business Vir...
The long tail   - derivatives
A political long tail?   © Thierry Crouzet, « the 5 th  power »
Blogging
Blogging
Blogging   – figures <ul><li>USA 5 0 millions (15 millions actives*) +15% </li></ul><ul><li>Chine 36 millions (10 millions...
User Generated Content <ul><li>YouTube </li></ul><ul><li>FlickR </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Wikipedia ...
 
 
 
 
 
 
 
Social Networking <ul><li>LinkedIn </li></ul><ul><ul><li>THE professional network </li></ul></ul><ul><li>MySpace </li></ul...
 
And… <ul><li>3D collaborative worlds </li></ul><ul><li>Recommandation websites </li></ul><ul><li>Participative e-commerce ...
Web 2.0 has induced new usages <ul><li>Information production </li></ul><ul><li>Participation, interaction, communication ...
Web 2.0 has induced new rules <ul><li>Continuous experimentation </li></ul><ul><li>Direct discussion with the market </li>...
Radical Transparency The naked company
The naked company <ul><li>Before = Secret as a value  </li></ul><ul><li>After = Transparency as a value </li></ul><ul><li>...
Strong examples <ul><li>GoldCorps Inc. </li></ul><ul><ul><li>Gold maps publicy published </li></ul></ul><ul><li>SAP </li><...
Secret is dead <ul><li>Everything will be known one day </li></ul><ul><ul><li>Faster and faster </li></ul></ul><ul><ul><li...
Impacts <ul><li>Professional Life </li></ul><ul><li>Private life </li></ul><ul><li>Political life (democracy 2.0) </li></u...
Towards the Entreprise 2.0 From Collaboration to Participation?
4 steps <ul><li>The end of files/e-mails era </li></ul><ul><li>Participation vs Collaboration </li></ul><ul><li>Forget the...
The end of files/e-mails era <ul><li>Replace files by </li></ul><ul><ul><li>Online content production (Google Apps, Wikis,...
Participation vs Collaboration <ul><li>Collaboration is to difficult! </li></ul><ul><li>Participation is easy   </li></ul...
Unstructured Structured Hierarchical Heterarchies/Participation Blogs Wikis Real Time Lotus Notes Online Collaboration low...
Forget the control <ul><li>Knowledge emerges by itself </li></ul><ul><li>Information sharing </li></ul><ul><li>Flat hierar...
Integrate customers, partners and subcontractors <ul><li>Radical transparency </li></ul><ul><li>Documentations </li></ul><...
Benefits <ul><li>Innovation </li></ul><ul><li>Competitivity </li></ul><ul><li>Collective Intelligence </li></ul><ul><li>Co...
Conclusion <ul><li>A new era thanks to techno / social / business convergence </li></ul><ul><li>Mandatory usage to underst...
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Towards Enterprise 2.0 - Kimind/Membrado Conference

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Why we must adopt the Enterprise 2.0 paradigm, thanks to the Web 2.0 revolution and many other factors.

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Towards Enterprise 2.0 - Kimind/Membrado Conference

  1. 1. Towards Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] 23 août 2007
  2. 2. Miguel Membrado <ul><li>Serial entrepreneur & Consultant </li></ul><ul><li>ErgoSum in 1989 (Paris) </li></ul><ul><ul><li>Search Engine & Document Image Processing Software </li></ul></ul><ul><li>Mayetic in 1996 (Paris) </li></ul><ul><ul><li>Collaborative Workspaces, #2 worldwide on the Internet </li></ul></ul><ul><ul><ul><li>250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations </li></ul></ul></ul><ul><li>Netcipia in 2006 (Palo Alto) </li></ul><ul><ul><li>Participative Business Ecosystem (free wiki-blogs) </li></ul></ul><ul><ul><li>Online Content Monetization </li></ul></ul><ul><li>Kimind Consulting in 2007 (Paris/London) </li></ul><ul><ul><li>Web 2.0 & Enterprise 2.0 Consulting & Services </li></ul></ul>
  3. 3. Kimind Consulting <ul><li>Entreprise 2.0 </li></ul><ul><ul><li>Consulting & Services to large companies </li></ul></ul><ul><ul><li>Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, … </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Consulting, Services & Coaching to startups </li></ul></ul><ul><ul><li>Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, … </li></ul></ul>
  4. 4. 3 revolutions since 2000 <ul><li>Globalization 3.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Radical Transparency </li></ul>
  5. 5. Globalization 3.0 Empowers individuals
  6. 6. The World is Flat (Thomas Friedman) <ul><li>Empowers individuals </li></ul><ul><li>10 forces including : </li></ul><ul><ul><li>Connectivity </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Uploading & communities </li></ul></ul><ul><ul><li>Offshoring </li></ul></ul><ul><ul><li>In-forming </li></ul></ul><ul><ul><li>The Steroïds (Digital, Personal, Mobile, Virtual) </li></ul></ul><ul><ul><li>… </li></ul></ul>
  7. 7. Web 2.0 Unleash People Interaction
  8. 8. 3 dimensions of Web 2.0 <ul><li>Social </li></ul><ul><ul><li>People centric </li></ul></ul><ul><ul><li>User Generated Content </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>the web as a platform </li></ul></ul><ul><ul><ul><li>For working and exchanging </li></ul></ul></ul><ul><li>Technological </li></ul><ul><ul><li>Ajax, Web Services, Widgets, Mashups, … </li></ul></ul>
  9. 9. The long tail Google fortune thanks to AdWords $4 billion in 2 years Traditional Business Hard materials New business Virtual materials
  10. 10. The long tail - derivatives
  11. 11. A political long tail?  © Thierry Crouzet, « the 5 th power »
  12. 12. Blogging
  13. 13. Blogging
  14. 14. Blogging – figures <ul><li>USA 5 0 millions (15 millions actives*) +15% </li></ul><ul><li>Chine 36 millions (10 millions actives) +60% </li></ul><ul><li>Japon 10 millions (3 millions actives) +20% </li></ul><ul><li>France 9 millions (2,5 millions active) +25% </li></ul><ul><li>UK 4 millions including 1.5 million active blogs +25% </li></ul><ul><li>Deuchland 1 million including 400,000 active blogs +30% </li></ul><ul><li>World 150 millions including 40 millions active blogs +30% </li></ul><ul><li>*active blog: updated at least one time per quarter </li></ul><ul><li>2006 figures </li></ul>
  15. 15. User Generated Content <ul><li>YouTube </li></ul><ul><li>FlickR </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Wikipedia </li></ul><ul><li>Oh My News </li></ul><ul><li>… </li></ul>
  16. 23. Social Networking <ul><li>LinkedIn </li></ul><ul><ul><li>THE professional network </li></ul></ul><ul><li>MySpace </li></ul><ul><ul><li>100 million users in 2 years </li></ul></ul><ul><li>FaceBook </li></ul><ul><ul><li>THE phenomenon </li></ul></ul><ul><ul><li>100,000 new users/day </li></ul></ul><ul><ul><li>50% daily active users!! </li></ul></ul><ul><ul><li>Viral marketing engine </li></ul></ul><ul><li>NING </li></ul><ul><ul><li>To create its own social network </li></ul></ul><ul><li>+ 746 other startups… </li></ul>
  17. 25. And… <ul><li>3D collaborative worlds </li></ul><ul><li>Recommandation websites </li></ul><ul><li>Participative e-commerce websites </li></ul><ul><li>Customizable home pages </li></ul><ul><li>Job 2.0 </li></ul><ul><li>P2P banking </li></ul><ul><li>Etc… </li></ul>
  18. 26. Web 2.0 has induced new usages <ul><li>Information production </li></ul><ul><li>Participation, interaction, communication </li></ul><ul><li>Mass collaboration </li></ul><ul><li>Private life sharing </li></ul><ul><li>Seeking the truth </li></ul><ul><li>Relationship </li></ul><ul><li>Content aggregation </li></ul><ul><li>Collective intelligence emerges by links and knowledge accumulation </li></ul>
  19. 27. Web 2.0 has induced new rules <ul><li>Continuous experimentation </li></ul><ul><li>Direct discussion with the market </li></ul><ul><li>Global business with small teams </li></ul><ul><li>Not so much capital </li></ul><ul><li>New management style </li></ul><ul><li>… </li></ul>
  20. 28. Radical Transparency The naked company
  21. 29. The naked company <ul><li>Before = Secret as a value </li></ul><ul><li>After = Transparency as a value </li></ul><ul><li>Reverse the relation to the information </li></ul><ul><li>« Ideas don’t have worth, execution is everything » </li></ul>
  22. 30. Strong examples <ul><li>GoldCorps Inc. </li></ul><ul><ul><li>Gold maps publicy published </li></ul></ul><ul><li>SAP </li></ul><ul><ul><li>Partner Business Ecosystem fully transparent </li></ul></ul><ul><li>Microsoft </li></ul><ul><ul><li>4,000 public blogs </li></ul></ul><ul><li>Redfin </li></ul><ul><ul><li>Management difficulties publicly revealed </li></ul></ul>
  23. 31. Secret is dead <ul><li>Everything will be known one day </li></ul><ul><ul><li>Faster and faster </li></ul></ul><ul><ul><li>Global memory </li></ul></ul><ul><li>Google is no more a search engine , it is a reputation engine </li></ul><ul><li>Online identity & reputation </li></ul><ul><li>Crisis management </li></ul><ul><li>Truth </li></ul>
  24. 32. Impacts <ul><li>Professional Life </li></ul><ul><li>Private life </li></ul><ul><li>Political life (democracy 2.0) </li></ul><ul><li>Associative life </li></ul><ul><li>… </li></ul>
  25. 33. Towards the Entreprise 2.0 From Collaboration to Participation?
  26. 34. 4 steps <ul><li>The end of files/e-mails era </li></ul><ul><li>Participation vs Collaboration </li></ul><ul><li>Forget the control </li></ul><ul><li>Integrate clients, partners and subcontractors </li></ul>
  27. 35. The end of files/e-mails era <ul><li>Replace files by </li></ul><ul><ul><li>Online content production (Google Apps, Wikis, Blogs, etc…) </li></ul></ul><ul><ul><li>Acting online </li></ul></ul><ul><ul><li>Collaborating online </li></ul></ul><ul><li>Replace e-mail collaboration by </li></ul><ul><ul><li>One « container » by project (a wiki) </li></ul></ul><ul><ul><li>Capitalize ALL the information </li></ul></ul><ul><ul><li>E-mail retrieve it alert or input mechanism status </li></ul></ul><ul><ul><li>Persistant Instant Messaging </li></ul></ul>
  28. 36. Participation vs Collaboration <ul><li>Collaboration is to difficult! </li></ul><ul><li>Participation is easy  </li></ul><ul><li>Enterprise blogging </li></ul><ul><ul><li>Inside or outside communication </li></ul></ul><ul><ul><li>Project blogging </li></ul></ul><ul><ul><li>Communities of practice </li></ul></ul><ul><li>1 project = (at least) 1 wiki </li></ul><ul><li>Participative watching and bookmarking </li></ul><ul><li>80% participation – 20% collaboration </li></ul><ul><li>Self-service audios and videos repositories </li></ul>
  29. 37. Unstructured Structured Hierarchical Heterarchies/Participation Blogs Wikis Real Time Lotus Notes Online Collaboration low adoption massive adoption
  30. 38. Forget the control <ul><li>Knowledge emerges by itself </li></ul><ul><li>Information sharing </li></ul><ul><li>Flat hierarchies </li></ul><ul><li>Non-structured information </li></ul><ul><li>Awareness </li></ul><ul><li>Autonomy </li></ul><ul><li>Open discussions </li></ul><ul><li>Mobility </li></ul><ul><li>Mindshift </li></ul><ul><li>… </li></ul>
  31. 39. Integrate customers, partners and subcontractors <ul><li>Radical transparency </li></ul><ul><li>Documentations </li></ul><ul><li>Wikis </li></ul><ul><li>Blogging </li></ul><ul><li>Communities </li></ul><ul><li>Open discussions </li></ul><ul><li>… </li></ul>
  32. 40. Benefits <ul><li>Innovation </li></ul><ul><li>Competitivity </li></ul><ul><li>Collective Intelligence </li></ul><ul><li>Collective efficiency </li></ul><ul><li>Employee loyalty </li></ul><ul><li>Customer loyalty </li></ul><ul><li>Talent magnet </li></ul>
  33. 41. Conclusion <ul><li>A new era thanks to techno / social / business convergence </li></ul><ul><li>Mandatory usage to understand </li></ul><ul><li>We are in the momentum </li></ul><ul><li>Transparency / Participation / Collaboration </li></ul><ul><li>Continuous experimentation </li></ul>Enterprise 2.0 = Unleash collective intelligence for better innovation and better competitivity

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