The Enterprise 2.0 Miguel Membrado Founder & CEO [email_address] Phone: +1 650 352 3372

20 years of evolution in CWE Kimind Quadrant low adoption massive adoption Web 2.0 Structured Unstructured (knowledge) Hierarchical Heterarchical (Participatory) © 2006-2008, Miguel Membrado – Kimind Consulting Informational Dimension Organizational Dimension Wikis Blogs Real Time Web-based workspaces Traditional Collaborative Solutions (Lotus, Microsoft, …)

Towards Enterprise 2.0 What is Enterprise 2.0 Evolution in organization , management and methodologies 8 technical pillars : wiki + blog + search + social bookmarking + customized home pages + RSS + social networks For which benefits Individual and collective productivity growth Better: competitiveness and innovation ; collective intelligence ; talent and customer loyalty Five Key concepts The end of the e-mail/file era Participation Age Simplicity Extended Organizations Radical transparency

What is Enterprise 2.0

Evolution in organization , management and methodologies

8 technical pillars : wiki + blog + search + social bookmarking + customized home pages + RSS + social networks

For which benefits

Individual and collective productivity growth

Better: competitiveness and innovation ; collective intelligence ; talent and customer loyalty

Five Key concepts

The end of the e-mail/file era

Participation Age

Simplicity

Extended Organizations

Radical transparency

A Disruption in the Daily Work Inter-personal collaboration ; disorganization ; saturation ; waste ; redundancy ; information loss ; inefficiency ; complexity ; high costs ; … rationalization ; organization ; team collaboration ; information repositories ; accumulation ; productivity ; simplicity ; low costs ; remote working ; … Traditional Daily Work Organization e-Mail Local and Shared Files MSOffice Internet Explorer New Daily Work Organization Wiki Blog FireFox (open source) Webmail/Chat Online Office RSS Feeds HOW TO BE MORE PRODUCTIVE? WE HAVE REACHED A LIMIT ! IMPOSSIBLE TO GO BEYOND WITHOUT A DISRUPTION…

Rationalization & Optimization Wiki Collaborative Production Blog Interactive Communication e-Mail + attachments Local & Shared Files MS Office BEFORE: Production+ Communication+ Storage Collaborative Watch Social Bookmarking Online Office Collaborative Office Automation Webmail + Chat Interpersonal Communication & alerts Enterprise Social Networks Socialization + social directories AFTER: Customized Home Pages Information Consumption & Monitoring RSS Feeds

HOW TO EVOLVE Your organization today Kimind Quadrant Structured Unstructured (knowledge) Hierarchical Heterarchical (Participatory) © 2006-2008, Miguel Membrado – Kimind Informational Dimension Organizational Dimension Your organization tomorrow Management Evolution IS Evolution

Conclusion A new step in terms of individual and collective productivity is now possible By adopting Web 2.0 new usages for the Enterprise Corporation Feedbacks from large accounts exist for a few years The end of Microsoft supremacy on the desktop Don’t be late to evolve The change must be done TODAY… … because there is a learning curve … because your competitors will do it also

A new step in terms of individual and collective productivity is now possible

By adopting Web 2.0 new usages for the Enterprise

Corporation Feedbacks from large accounts exist for a few years

The end of Microsoft supremacy on the desktop

Don’t be late to evolve

The change must be done TODAY…

… because there is a learning curve

… because your competitors will do it also