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#SoMoLo for
CRB
www.GoSocialWithMarki.com
Rather than sitting at a
trade show table
for hours on end,
or sitting up a display
in hopes that
targeted consumers
will ...
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
Value of Inbound
Marketing
Inbound marketing pulls
buyers into your business
www.GoSocialWithMarki.com
What is Outbound
Marketing?
www.GoSocialWithMarki.com
Problem: Outbound
Marketing Isn’t Working
800-555-1234
Annoying
Salesperson
www.GoSocialWithMarki.com
Solution: Inbound Marketing
Content SEO Social Media
www.GoSocialWithMarki.com
Tools to use to dominate
Page #1 of Google for
your name and
community
www.GoSocialWithMarki.com
Use www.google.com/trends to select
your keywords
www.GoSocialWithMarki.com
Keyword Selection
Top Rising
www.GoSocialWithMarki.com
What are your KEYWORDS?
www.GoSocialWithMarki.com
Constant analysis
is key in
successful selling
and when included
as a best practice and
performed as a
routine, many low
p...
Rewrite your bio and resume using
your keywords
www.GoSocialWithMarki.com
Secure Your Name
www.GoSocialWithMarki.com
Brand Everything to YOU
Facebook https://www.facebook.com/marki.lemons
LinkedIn http://www.linkedin.com/in/markilemons
Twi...
Write Everything Like A Blog
Post
URL:http://www.linkedin.com/in/markilemons
Headline: Marki Lemons Ryhal, Short Sale Inst...
www.GoSocialWithMarki.com
B2B Lead
www.GoSocialWithMarki.com
B2B & B2C
www.GoSocialWithMarki.com
B2C
www.GoSocialWithMarki.com
Use the App
Foursquare
Yelp
Photo Grid/PicsArt
Instagram
Flickr
Twitter
Facebook
Pinterest
www.GoSocialWithMarki.com
Yelp is for more than restaurants. REALTORS® can
write reviews that now link to them and boast their
SEO
Yelp, Inc. is a c...
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
Instagram
Facebook
Flickr
Foursquare
Twitter
Tumblr Pinterest
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
Great Yelp Example
www.GoSocialWithMarki.com
Sean McCormack Great Review
www.GoSocialWithMarki.com
Virtual Pin Board (Category) with Pins (Content)
that allow you share visual content (photos and videos)
www.GoSocialWithM...
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
Keywords
in your pin
description
and board
titles
www.GoSocialWithMarki.com
Call to Action
will
increase
engagement
and
include a link
www.GoSocialWithMarki.com
Link Back to Your Website
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
200 Million Users Largest Professional Social Network
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
www.GoSocialWithMarki.com
LinkedInGetsGoogle
Ranking
www.GoSocialWithMarki.com
How Much
Have You
Spent?
It is all in the conversion
www.GoSocialWithMarki.com
Additional Training
LinkedInVideoTraining.com
GoSocialWithMarki.com
www.GoSocialWithMarki.com
Thank You
@marki_lemons
www.GoSocialWithMarki.com
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SoMoLo For CRB. Are You Social, Mobile, and Local?

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Own your community online. Students will learn about the most popular location based social applications that engage your chosen community and improves your online SEO. Have you ever wanted to be a Mayor, a Dutch, or a Duchess where you live? Earn badges, rewards, and discounts on places you patronize regularly using your smart phone and mobile applications. Yelp and Foursquare will allow you to interact with millions of monthly users desiring to hear your feedback on businesses in your neighborhood.
Is it time for lunch! Imagine going out to lunch at your favorite local restaurant and while you are there you take a photo of your food with your mobile device and with a few clicks you have shared your experience with a minimum of eight social networking sites with global reach. Did I tell you this was FREE (lunch sometimes included)? The SoMoLo: Social, Mobile, Local experience is alive and well. This is how I have gotten to the #1 position on Google for my keywords and I cash in on all of my neighborhood perks and rewards.

Students will identify keywords that will enhance their SEO
Students will learn the importance of having a Yelp and Foursquare accounts.
Students will learn how to enhance photos through Instagram and post to Foursquare and Yelp while leveraging photos with Tumblr, Flickr, Facebook, Twitter and Pinterest
Students will be able to run a mobile marketing campaign that can reach millions

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  • In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business. Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.This content is part of the Inbound Marketing University.
  • Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  • Outbound marketing strategies are becoming less effective in today’s world. We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us People are doing their own research to figure out which products and services they want to buy
  • Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media A helpful overview of inbound marketing can be found at http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx
  • Transcript of "SoMoLo For CRB. Are You Social, Mobile, and Local?"

    1. 1. #SoMoLo for CRB www.GoSocialWithMarki.com
    2. 2. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the internet. -Laura Lake, About .comwww.GoSocialWithMarki.com
    3. 3. www.GoSocialWithMarki.com
    4. 4. www.GoSocialWithMarki.com
    5. 5. www.GoSocialWithMarki.com
    6. 6. Value of Inbound Marketing Inbound marketing pulls buyers into your business www.GoSocialWithMarki.com
    7. 7. What is Outbound Marketing? www.GoSocialWithMarki.com
    8. 8. Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson www.GoSocialWithMarki.com
    9. 9. Solution: Inbound Marketing Content SEO Social Media www.GoSocialWithMarki.com
    10. 10. Tools to use to dominate Page #1 of Google for your name and community www.GoSocialWithMarki.com
    11. 11. Use www.google.com/trends to select your keywords www.GoSocialWithMarki.com
    12. 12. Keyword Selection Top Rising www.GoSocialWithMarki.com
    13. 13. What are your KEYWORDS? www.GoSocialWithMarki.com
    14. 14. Constant analysis is key in successful selling and when included as a best practice and performed as a routine, many low producing sales months can be avoided.” -Steve Cunningham www.GoSocialWithMarki.com
    15. 15. Rewrite your bio and resume using your keywords www.GoSocialWithMarki.com
    16. 16. Secure Your Name www.GoSocialWithMarki.com
    17. 17. Brand Everything to YOU Facebook https://www.facebook.com/marki.lemons LinkedIn http://www.linkedin.com/in/markilemons Twitter https://twitter.com/Marki_Lemons Blog http://www.markilemons.com/ Tumblr http://www.tumblr.com/blog/markilemons Yelp markilemons.yelp.com Foursquare https://foursquare.com/marki_lemons Pinterest http://pinterest.com/marki_lemons/ About.me http://about.me/MarkiLemons Instagram http://web.stagram.com/n/markilemons/ Pinstagram http://www.pinstagram.co/#/markilemons www.GoSocialWithMarki.com
    18. 18. Write Everything Like A Blog Post URL:http://www.linkedin.com/in/markilemons Headline: Marki Lemons Ryhal, Short Sale Instructor/ Trainer I'm for HIRE! #1 Short Sale Trainer has taught over 15k #REALTORS. 2010 Real Estate Instructor of the Year. Keywords: short sale, trainer, and instructor www.GoSocialWithMarki.com
    19. 19. www.GoSocialWithMarki.com
    20. 20. B2B Lead www.GoSocialWithMarki.com
    21. 21. B2B & B2C www.GoSocialWithMarki.com
    22. 22. B2C www.GoSocialWithMarki.com
    23. 23. Use the App Foursquare Yelp Photo Grid/PicsArt Instagram Flickr Twitter Facebook Pinterest www.GoSocialWithMarki.com
    24. 24. Yelp is for more than restaurants. REALTORS® can write reviews that now link to them and boast their SEO Yelp, Inc. is a company that operates yelp.com, a social networking, user review, and local search web site. www.GoSocialWithMarki.com
    25. 25. www.GoSocialWithMarki.com
    26. 26. www.GoSocialWithMarki.com
    27. 27. www.GoSocialWithMarki.com
    28. 28. Instagram Facebook Flickr Foursquare Twitter Tumblr Pinterest www.GoSocialWithMarki.com
    29. 29. www.GoSocialWithMarki.com
    30. 30. www.GoSocialWithMarki.com
    31. 31. www.GoSocialWithMarki.com
    32. 32. www.GoSocialWithMarki.com
    33. 33. www.GoSocialWithMarki.com
    34. 34. www.GoSocialWithMarki.com
    35. 35. Great Yelp Example www.GoSocialWithMarki.com
    36. 36. Sean McCormack Great Review www.GoSocialWithMarki.com
    37. 37. Virtual Pin Board (Category) with Pins (Content) that allow you share visual content (photos and videos) www.GoSocialWithMarki.com
    38. 38. www.GoSocialWithMarki.com
    39. 39. www.GoSocialWithMarki.com
    40. 40. www.GoSocialWithMarki.com
    41. 41. www.GoSocialWithMarki.com
    42. 42. Keywords in your pin description and board titles www.GoSocialWithMarki.com
    43. 43. Call to Action will increase engagement and include a link www.GoSocialWithMarki.com
    44. 44. Link Back to Your Website www.GoSocialWithMarki.com
    45. 45. www.GoSocialWithMarki.com
    46. 46. 200 Million Users Largest Professional Social Network www.GoSocialWithMarki.com
    47. 47. www.GoSocialWithMarki.com
    48. 48. www.GoSocialWithMarki.com
    49. 49. www.GoSocialWithMarki.com
    50. 50. www.GoSocialWithMarki.com
    51. 51. LinkedInGetsGoogle Ranking www.GoSocialWithMarki.com
    52. 52. How Much Have You Spent? It is all in the conversion www.GoSocialWithMarki.com
    53. 53. Additional Training LinkedInVideoTraining.com GoSocialWithMarki.com www.GoSocialWithMarki.com
    54. 54. Thank You @marki_lemons www.GoSocialWithMarki.com
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