Social Media Set Up Plan


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Explore the endless boundaries of social media marketing and how it is revolutionizing how you market yourself, your brand, and your business. Learn how to design a social media marketing strategy for your business using the top social media marketing sites. Identify market leaders (Facebook, Twitter, LinkedIn, Yelp, Foursquare, YouTube, and Pinterest), key tools, and how to effectively develop a plan of action to integrate them into your business marketing plan. Successful entrepreneurs will learn:

What is social media marketing?
Why social media marketing is important for your business.
How to use social media marketing to build your brand.
How to gather feedback about your customers through social media.
What social media marketing options exist in their market?

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  • Decide What You WantCreate A Time Frame For Your GoalSet A Target For When To Start & When To Accomplish Your GoalCreate Activities To Keep You On TrackMonitor Your Progress In A Quantifiable Way
  • In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business. Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.This content is part of the Inbound Marketing University.
  • Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  • Outbound marketing strategies are becoming less effective in today’s world. We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us People are doing their own research to figure out which products and services they want to buy
  • Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media A helpful overview of inbound marketing can be found at
  • Social Media Set Up Plan

    1. 1. Whether Specializing In Seller Agency, Buyer Agency Or Working With Both … Without A Solid “Business Plan” You Are Stepping Up To The Plate With 2 Strikes Against You.
    2. 2. 8
    3. 3. Value of Inbound Marketing Inbound marketing pulls buyers into your business
    4. 4. What is Outbound Marketing?
    5. 5. Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson
    6. 6. Solution: Inbound Marketing Content SEO Social Media
    7. 7. Tools to use to dominate Page #1 of Google for your name and community
    8. 8. Use to select your keywords
    9. 9. Keyword Selection Top Rising
    10. 10. What are your KEYWORDS?
    11. 11. Rewrite your bio and resume using your keywords
    12. 12. Own Your Name and Brand
    13. 13. Brand Everything to YOU Facebook LinkedIn Twitter Blog Tumblr Yelp Foursquare Pinterest Instagram Pinstagram
    14. 14. RSS feeds enable publishers to syndicate data automatically
    15. 15. Use the App Foursquare Yelp Photo Grid/PicsArt Instagram Flickr Twitter Facebook Pinterest
    16. 16. #Hashtags and Keywords
    17. 17. #Hashtags and Keywords
    18. 18. Instagram Facebook Flickr Foursquare Twitter Tumblr Pinterest
    19. 19. Benefit: Discount and a Lead
    20. 20. Keywords #1 on Page 1 of Google
    21. 21. Clients and Customers Engage with Photos
    22. 22.
    23. 23. Great Yelp Example 40
    24. 24. Positive reviews anywhere online are going to be good for your business. However, only reviews in certain places are going to have a direct impact on your local SEO performance. Ideally, you’d encourage people to leave reviews on your Yelp and Foursquare page.
    25. 25. Sean McCormack Great Review 42
    26. 26. 43
    27. 27. Who Did I Just Check In With?
    28. 28. Check In Response
    29. 29. Add Keyword to Your Website Description
    30. 30. Add Keywords as Your Skills
    31. 31. LinkedInGetsGoogle Ranking
    32. 32. It's not the plan that is important, it's the planning-Dr Graeme Edwards
    33. 33. 60 Minutes Per Day on Your Calendar
    34. 34. How Much Money Have You Spent? It is all in the conversion
    35. 35. Thank You @MarkiLemons