Dominate Your Market With Location Apps


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Are you ready to own your local community – and prospects and clients – online? In this dynamic session, you’ll learn about the most popular location-based social media applications that engage your chosen community and improve your website’s search engine optimization (SEO). For example, Yelp and Foursquare will allow you to interact with millions of monthly users who want to hear your feedback on businesses in your neighborhood. In this session, you’ll discover how to identify keywords that will enhance your website’s SEO, ways to enhance photos through Instagram and post to Foursquare and Yelp, and leverage photos with Tumblr, Flickr, Facebook, Twitter and Pinterest.

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  • In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business.
    Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.
    This content is part of the Inbound Marketing University.
  • Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  • Outbound marketing strategies are becoming less effective in today’s world.
    We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us
    People are doing their own research to figure out which products and services they want to buy
  • Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media
    A helpful overview of inbound marketing can be found at
  • Dominate Your Market With Location Apps

    1. 1. Marki Lemons-Ryhal Social Media Speaker
    2. 2. Value of Inbound Marketing Inbound marketing pulls buyers into your business
    3. 3. What is Outbound Marketing?
    4. 4. Problem: Outbound Marketing Isn’t Working 800-555- 1234 Annoying Salesperson
    5. 5. Solution: Inbound Marketing Content SEO Social Media
    6. 6. Tools to use to dominate Page #1 of Google for your name and community
    7. 7. Great Yelp Example
    8. 8. Positive reviews anywhere online are going to be good for your business. However, only reviews in certain places are going to have a direct impact on your local SEO performance. Ideally, you’d encourage people to leave reviews on your Yelp and Foursquare page.
    9. 9. Sean McCormack Great Review