5 THINGS YOU NEED TO KNOW WHAT IS SOCIAL MEDIA? WHY SHOULD YOU CARE? WHY SHOULD YOU USE SOCIAL MEDIA? THE TOOLS THE STRATEGY
Parents of today – Gen X Parents of tomorrow – Gen Y/Millenials Organizations/CongregationsWhat are we trying to accomplish?
According to a recently released Pew Research Center report, 79% of millennials (Gen Y) say there is a major difference in the point of view of younger and older people today…But it is in their use of technology that millennials see the greatest difference, starting perhaps with the fact that 83% of them sleep with their cell phones. Change now comes so strong and fast that it pulls apart even those who wish to hang together--and the future belongs to the strong of thumb. Read more: http://www.time.com/time/magazine/article/0,91 71,1971433,00.html#ixzz1HFyxH7eW
But we miss the point, warns social historian Neil Howe, if we weigh only how technology shapes a generation and not the other way around. The millennials were raised in a cocoon, their anxious parents afraid to let them go out in the park to play. So should we be surprised that they learned to leverage technology to build community, tweeting and texting and friending while their elders were still dialing long-distance? They are the most likely of any generation to think technology unites people rather than isolates them, that it is primarily a means of connection, not competition. Read more: http://www.time.com/time/magazine/article/0,9171,19714 33,00.html#ixzz1HG5OTgVB
They are the first generation in human history who regard behaviors like tweeting and texting, along with websites like Facebook, YouTube, Google and Wikipedia, not as astonishing innovations of the digital era, but as everyday parts of their social lives and their search for understanding. They are the least religiously observant youths since survey research began charting religious behavior. They are more inclined toward trust in institutions than were either of their two predecessor generations -- Gen Xers (who are now ages 30 to 45) and Baby Boomers (now ages 46 to 64) when they were coming of age.
What types of communication are you having with your families? (in terms of content and format) What types of communication would you like to be having?
Use of technology with pre-schoolers The American Academy of Pediatrics continues to recommend that children age 2 and under have no screen time at all and older children be exposed to no more than one or two hours of screen time per day.
TO LEVERAGE SOCIAL MEDIA AND NEW TECHNOLOGIES TO STRENGTHEN COMMUNITY AND ENHANCE JEWISH EDUCATION.IN ESSENCE, TO CARRY OUT THE MISSION OF YOUR SCHOOL OR CENTER
Hours per day of media use by age group: ◦ Baby Boomers (born 1946-1964) – 6 ◦ Gen X (born 1965-1979) – 15 ◦ Net Generation (born 1980-1989) – 21 ◦ Older Teens (ages 16-18) – 20 ◦ Young Teens (ages 13-15) – 16 ◦ Tweens (ages 9-12) – 9 ◦ Children (ages 4-8) – 5.5
Elementary School-Aged Children Teens College Students Graduate Students
US sales of smartphones grew from 67 million to 97.9 million in 2011, and become the highest-selling consumer electronic device category 53% of US mobile phone users have a smartphone. Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012
1. IF THE FOR-PROFIT WORLD CAN DO THIS STUFF, SO CAN WE!2. COST OF THESE IDEAS… $03. NEED TO LOOK AT YOUR ORGANIZATION AS A BUSINESS (Awareness, Connection, Market Research, Involvement, Attendance, etc)4. YOU NEED TO DETERMINE HOW YOU WILL USE THESE TOOLS (What’s your objective?)5. YOU MUST CREATE A SPECIFIC STRATEGY
REAL PEOPLE HAVING CONVERSATIONS ONLINE Blogs, Online Chat, RSS, Widgets, Social Networks, Social Bookmarks, Message Boards, Podcasts, Video Sharing Sites,Photo Sharing Sites, Virtual Worlds, Wiki’s and Many More!!
IT’S NOT A FAD The New Communication Model: IS – transparent, inclusive, authentic, vibrant and consumer-driven IS NOT – controlled, organized, exclusive, product- driven, “on message”“TECHNOLOGY IS ALL ABOUT ENGAGEMENT” Larry D. Rosen The iGeneration is used to it being open 24/7
National Technology Goals Use technology to help raise the percentage of young people with two- or four-year college degrees from 39 percent to 60 percent by 2020. Provide "broadband everywhere" to serve learners inside and outside schools. Put a computing device in the hands of every student. Make connectedness the hallmark of effective teaching. Create an online learning registry of content developed by federal government agencies. Fund the research and development of open-source educational resources. Fund research about how online communities of practice can improve teaching and learning. Create a national initiative that defines productivity in education and establishes metrics for measuring it.Source: Office of Educational Technology, U.S. Department of Education. (2010). Transforming American Education: Powered by Technology. Retrieved from www.ed.gov/sites/default/files/NETP-2010-final-report.pdf
PEOPLE ARE TALKING ABOUT YOUR ORGANIZATION RIGHT NOW ◦ “headed to ________meeting” ◦ “just heard an awesome speaker at _______ event”SOCIAL MEDIA IS GOING TO BECOME MORE PERVASIVE AND BECOME A CRITICAL FACTOR IN THE SUCCESS OF ANY ORGANIZATION ◦ Millennials spend 16+ hours/week online and 90% have SM accounts with an average of 53 friends
VISIBILITY CREDIBILITY PROFITABILITY(in our language “membership”)
BE GENUINE, REAL AND OPEN WHILE BEING STRATEGIC AND UNDERSTANDING SOCIAL MEDIA BE UNIQUE PEOPLE WANT “PEOPLE JUST LIKE THEM” DON’T DO IT ALL ALONE TELL YOUR STORY EVERYWHERE (ABOUT & PICTURE) PRAISE EVERYONE AROUND YOU EARLIER THE BETTER – RESERVE YOUR USERNAME
SPEAKING “CUSTOMER TALK” USING THE RIGHT KEYWORDS FOR SEO PURPOSES BUILDING TRUST ◦ ORIGINAL DESIGN ◦ LONGEVITY ◦ # OF COMMENTS ◦ # OF LINKS ◦ DOMAIN - .INFO, .BIZ, ETC ARE BAD ◦ SUPERB SOCIAL MEDIA ACCOUNTS ◦ ABOUT PAGE WITH PICTURES OF REAL PEOPLE
Your parents “friend” you on Facebook? Your school wants to keep parents updated a few times a day for those who are really interested. What do you think is the best format for this? Do you think this is a good idea? Your school has an active private Facebook group it is only for current parents. You want to start a fan page to help with marketing and recruitment. How do you go about doing this? Your parents “Google” a teacher and find disparaging remarks on her Twitter feed regarding her job. They alert you to this…what do you do? Your parents “google” you and look at your LinkedIn page and your Facebook profile. What do you do to protect yourself?
“IF PEOPLE GOOGLE YOU AND CAN’T FIND YOU, THEN YOU DON’T EXIST” LINK TO EVERYONE AND HAVE THEM LINK TO YOU KEYWORD RESEARCH – IMPORTANCE OF CHOOSING THE RIGHT WORDS
CREATE AN ACCOUNT GROUPS VS FAN PAGES IMPORT ALL CONTACTS (.CSV FILE) CREATE A FAN PAGE FOR YOUR ORGANIZATION HAVE EVERY MEMBER JOIN THE FAN PAGE HAVE EVERY MEMBER INVITE ALL OF THEIR FRIENDS TO JOIN YOUR FAN PAGE LINK YOUR BLOG POSTS TO YOUR FAN PAGE USING NOTES APPLICATION
ADD A “BADGE” TO YOUR EMAIL SIGNATURE ADD VIDEOS TO YOUR FAN PAGE CREATE AN EVENT FOR ALL EVENTS, SEND THIS TO ALL FANS AND HAVE ALL MEMBERS SEND TO THEIR FRIENDS KEEP THINGS CLEAN ADD THE RIGHT APPS TO YOUR FAN PAGE DESIGN A CATCHY SIDEBAR
TAG PEOPLE USING THE “@” SIGN LOOK IN TO FACEBOOK ADVERTISEMENTS – CAN BE A GREAT TOOL! ◦ HOW THEY WORK ◦ WHY TO USE THEM ◦ HOW TO DO THEM
CREATE AN ACCOUNT HAVE A POWERFUL BIO (160 CHARACTERS) SCAN THROUGH CONTACTS TO ADD PEOPLE FOLLOW EVERYONE THAT FOLLOWS YOU LINK TO YOUR WEBSITE/FAN PAGE WHY IS TWITTER GREAT? ◦ CONVERSATIONS MADE EASY ◦ SIMPLE AND MOBILE ◦ NO RIGHT WAY TO USE IT
PACK YOUR MESSAGE WITH CONTENT (140!) ADD A BADGE TO YOUR EMAIL SIGNATURE FOLLOW OTHER ORGANIZATIONS LIKE YOURS (TWELLOW.COM) LINK YOUR BLOG SO THAT THEY AUTOMATICALLY GET POSTED SHARE INTERESTING CONTENT (“RE- TWEETING”)
DON’T USE THE NORMAL TEMPLATE, DOWNLOAD A FREE DESIGN ALWAYS RESPOND TO ANYONE WHO TWEETS YOU IN A TIMELY MANOR UTILIZE SEARCH.TWITTER.COM TAG PEOPLE USING THE “@” SIGN HAVE YOUR PROFILE MATCH YOUR BRAND
CREATE AN ACCOUNT CREATE A CHANNEL FOR YOUR ORGANIZATION INVITE YOUR CONTACTS TO JOIN THE CHANNEL UPLOAD VIDEOS FROM EVENTS (GET A FLIP!) HAVE THESE VIDEOS AUTOMATICALLY POST TO YOUR FACEBOOK FAN PAGE, BLOG, WEBSITE FILM 90 SECOND VIDEOS
CREATE A FREE BLOG ON WORDPRESS, BLOGGER OR OTHER BLOGGING SITE PICK A PROFESSIONAL LOOKING TEMPLATE HAVE ALL ENTRIES POST ON OTHER SM SITES CREATE VALUE AND CONTENT FOR READER TOPIC IDEAS: OFFER EXPERTISE, PROMOTE UPCOMING EVENTS, PROFILE LEADERS, REVIEW EVENTS, LINKTO INTERESTING ARTICLES, NOTES FROM MEETINGS, TALK ABOUT OTHER ORGANIZATIONS, MANY OTHERS!
GET FACEBOOK CONNECT – ALLOWS OTHERS TO EASILY POST YOUR CONTENT ON FACEBOOK HAVE MEMBERS POST ENTRIES HAVE “GUEST BLOGGERS” – EASY WAY TO ADD A TON OF CONTENT WITHOUT ANY ADDITIONAL WORK
Poll: What other social media tools do you use...
Tumblr lets you effortlessly share anything.Post text, photos, quotes, links, music, andvideos from your browser, phone, desktop,email or wherever you happen to be. You cancustomize everything, from colors to yourthemes HTML.
USING HOOTSUITE ◦ ADD ALL OF YOUR ACCOUNTS ◦ POSTING TO MULTIPLE ACCOUNTS ◦ SCHEDULING POSTS ◦ OTHER INFORMATION AVAILABLE
VIDEOS OF EVENTS INTERESTING ARTICLES PROMOTE UPCOMING EVENTS WHY JOIN? INTERACTIVE QUESTIONS HISTORY OF YOUR ORGANIZATION SPOTLIGHT OTHER ORGANIZATIONS SHARE YOUR MISSION, VISION AND STANDARDS
TALK ABOUT CHARITY YOU SUPPORT MEMBER OF THE WEEK NOTES FROM MEETINGS RECAP EVENTS SPOTLIGHT A PROFESSIONAL TALK ABOUT SUCCESSFUL STUDENTS POST INTERNSHIP/CAREER OPPORTUNITIES SHARE YOUR MISSION/VISION POST YOUR RECRUITMENT GOALS
POST SERMONS WITH FEEDBACK AREA FOR DISCUSSION DESCRIBE YOUR IDEAL MEMBER AND ASK FOR REFERRALS PULL INFORMATION FROM NATIONAL WEBSITE
MON – WEEKLY SCHOOL NEWS TUE – BENEFITS OF MEMBERSHIP WED – FAMILY OR CLASS OF THE WEEK THUR – UPCOMING EVENT PROMOTION FRI – PROMOTE SHABBAT SAT – SHARE INTERESTING NEWS/ARTICLE SUN – FACT ABOUT YOUR ORGANIZATION* MAKE IT MANAGEABLE, EFFECTIVE AND ALIGNING WITH YOUR MISSION AS AN ORGANIZATION
ORGANIZE YOUR DAY BY WHEN YOU WILL DO SM ACTIVITIES USE TOOLS TO HELP YOU ◦ CATEGORIZE FRIENDS IN FACEBOOK ◦ CREATE LISTS IN TWITTER ◦ USE NUTSHELL MAIL ◦ BOOKMARKS AND READERS
Social media tools allow for greater interactions between school principals and their stakeholders. ◦ Two way conversations ◦ Multiple channels ◦ Post simultaneously Social media tools provide stronger connections to local stakeholders, to fellow educators, and to the world. ◦ Positive PR ◦ Learning from one another Social media use can have a significant impact on a school principal’s personal and professional growth. ◦ Experts at the “click of a button.” ◦ Most influential people you have never met!From Social Media and Two-Way Communication, April 20, 201, By sblankenship
RABBI MELISSA ZALKIN STOLLMANMSTOLLMAN@HUC.EDU@MZSFACEBOOK.COM/MZSTOLLMANThank you to Tom Healy from Campuspeak and Lisa Colton from Darim Online for many of these resources.