SlideShare a Scribd company logo
1 of 4
Download to read offline
jetBlue.com




                                             As the only 4-star airline in the United States, jetBlue had high consumer
                                             expectations to meet in the digital realm. How could America’s most
                                             beloved airline become even more lovable? To ROKKAN, the answer
                                             was simple: make jetBlue’s digital experience personal.

 Digital Agency of                           Setting the bar
 Record                                      When jetBlue first launched their digital presence in 2004, they revolutionized the world of online air
                                             travel. Not only was the experience elegant and clean, but also completely unique. jetBlue surfaced
 “ROKKAN is a small, very                    booking and pricing to the homepage, making flight booking the centerpiece of their site—an industry
 hands-on agency. We                         first. Something as simple as intuitive site organization helped propel the airline into the hearts (and
 selected them for their                     wallets) of customers who wanted a clear way to painlessly book flights.

 wonderful portfolio of
                                             Getting the mojo back.
 work, their passion for the
                                             Fast forward three years. Though still the country’s only four-star airline, jetBlue was behind the digital
 jetBlue brand, and because
                                             curve in the wake of its upstart, new competitor, Virgin America. jetBlue had also lost focus of the
 they are really fun to work
                                             brand’s core mission: providing best-in-class service to its loyal customers. Looking for a renewed
 with. At the end of the day,                competitive edge, fresh perspective, and game-changing insights and innovation, jetBlue named
 choosing an agency is like                  Rokkan as Digital Agency Of Record, sparking a complete digital and mobile refresh.
 choosing your co-workers,
 and choosing a group of                     “We don’t fly planes, we fly humans.”
 people with a similar set                   When most consumers are making their carrier decisions, it’s most often based on who has the
 of values and beliefs was                   cheapest flight to the desired destination. However, through extensive stakeholder and passenger
 really important to us.”                    interviews, Rokkan learned that the jetBlue customer was an exception to the general price-point rule.
 —Michael Stromer, VP Customer Connections   Instead customers flew jetBlue because the brand had a ”humanity” and personal touch that other
 & Marketing, jetBlue                        carriers did not. That humanness deeply connected the JetBlue passenger with the brand, not only
                                             encouraging loyalty, but differentiating the carrier to new and returning flyers. So, how could jetBlue live
                                             up to these glowing customer-centric brand expectations in the digital space? To Rokkan, the answer
                                             was simple: make jetBlue’s digital experience personal.


 Results                                     The new JetBlue.com
                                             The new jetBlue.com is an intuitive, beautiful Web experience that translates the “You Above All”
 251,840+ monthly unique site                humanity of the brand to its customers. Flying on JetBlue is fun, and every aspect of the new jetBlue
 visitors                                    experience is about how to make things easier, more personal, and more enjoyable for every customer.
                                             The site design and aesthetic was inspired by the distinctive blue and orange tail fins on the airliner’s
 4   th
     most popular website among
                                             planes, and creating an easy, organic user experience. The site is truly about the customer. Site
 major airliners in the U.S.
                                             users can seamlessly book flights, get hotel and trip information, explore the jetBlue fleet, and see
                                             all the perks afforded travelers who fly with jetBlue. Pre- and post-booking has become clearer and
                                             more intuitive to manage. Self-service was an important aspect of the new redesign, and even on the
                                             homepage there’s a greater emphasis on unique customer needs and interests, instead of foisting
                                             irrelevant rates and information to the site visitor. Once you’re logged into TrueBlue, jetBlue’s customer
                                             portal, the homepage will display most of what you need to know about any upcoming flights, or
                                             special rates without even one click. Where else can you check your flight status without having to click
                                             a single button? Now that’s lovable.




Rokkan		                                                                                                                                                   1
jetBlue Digital Refresh: .com + Mobile
jetBlue Mobile




                                         The new jetBlue Mobile App is completely traveler-centric, designed to
                                         seamlessly and intuitively accompany and guide the passenger through
                                         their entire travel cycle.



 Results                                 jetBlue iPhone + iPad App
                                         What’s more personal than your own phone or iPad, turned virtual travel agent? The jetBlue app does
 7th most popular free Travel app        everything, from giving you real-time flight updates and destination travel guides, to making sure that
 in the Apple AppStore 2 weeks after     your friend is waiting to pick you up when you arrive. The app not only detects where you are to serve
 launch                                  you relevant flight and destination information, but it knows where you’re going and when, serving up

 200+ beaming customer reviews           everything you need to know in one easy place—even reminding you if you’re running late for your
 (with an overall 4+ star rating)        flight. The app was designed with a beautiful, clean look, consistent with the new .com, but (of course)
                                         optimized for mobile. With help from Double Encore, the app was created with rich, smooth design,
 160,000+ app downloads                  truly leveraging the native iPhone iOS capability.
 within the first two weeks of release

                                         Features
                                         • Travel Modes — The jetBlue app tracks your upcoming flight, and knows where you are in your
                                         travel cycle. This functionality allows users to easily book flights, check in, see flight status, gate
                                         and terminal info, baggage claim information, etc.
                                         • Pick Me Up — Send real-time flight information to the person who is picking you up at your
                                         destination. This allows the recipient to see useful information such as the flight status, local
                                         airport information, traffic, and routes to the airport.
                                         • In-flight experience — View and set watch reminders for DIRECTV® programming and SiriusXM
                                         Satellite Radio® channels. And, whet your appetite by checking out the tasty snacks and drinks
                                         being served onboard.
                                         • City Guide — Once you’ve booked your flight, the app displays weather, airport info, and tips on
                                         hot things to do in your destination city.
                                         • Fun Features — Give your friends travel envy by creating a custom photo postcard, shareable via
                                         e-mail and your social networks.




Rokkan		                                                                                                                                           3
jetBlue Digital Refresh: .com + Mobile

More Related Content

Recently uploaded

How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 

Recently uploaded (19)

How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

jetBlue Digital Refresh: .com + Mobile

  • 1. jetBlue.com As the only 4-star airline in the United States, jetBlue had high consumer expectations to meet in the digital realm. How could America’s most beloved airline become even more lovable? To ROKKAN, the answer was simple: make jetBlue’s digital experience personal. Digital Agency of Setting the bar Record When jetBlue first launched their digital presence in 2004, they revolutionized the world of online air travel. Not only was the experience elegant and clean, but also completely unique. jetBlue surfaced “ROKKAN is a small, very booking and pricing to the homepage, making flight booking the centerpiece of their site—an industry hands-on agency. We first. Something as simple as intuitive site organization helped propel the airline into the hearts (and selected them for their wallets) of customers who wanted a clear way to painlessly book flights. wonderful portfolio of Getting the mojo back. work, their passion for the Fast forward three years. Though still the country’s only four-star airline, jetBlue was behind the digital jetBlue brand, and because curve in the wake of its upstart, new competitor, Virgin America. jetBlue had also lost focus of the they are really fun to work brand’s core mission: providing best-in-class service to its loyal customers. Looking for a renewed with. At the end of the day, competitive edge, fresh perspective, and game-changing insights and innovation, jetBlue named choosing an agency is like Rokkan as Digital Agency Of Record, sparking a complete digital and mobile refresh. choosing your co-workers, and choosing a group of “We don’t fly planes, we fly humans.” people with a similar set When most consumers are making their carrier decisions, it’s most often based on who has the of values and beliefs was cheapest flight to the desired destination. However, through extensive stakeholder and passenger really important to us.” interviews, Rokkan learned that the jetBlue customer was an exception to the general price-point rule. —Michael Stromer, VP Customer Connections Instead customers flew jetBlue because the brand had a ”humanity” and personal touch that other & Marketing, jetBlue carriers did not. That humanness deeply connected the JetBlue passenger with the brand, not only encouraging loyalty, but differentiating the carrier to new and returning flyers. So, how could jetBlue live up to these glowing customer-centric brand expectations in the digital space? To Rokkan, the answer was simple: make jetBlue’s digital experience personal. Results The new JetBlue.com The new jetBlue.com is an intuitive, beautiful Web experience that translates the “You Above All” 251,840+ monthly unique site humanity of the brand to its customers. Flying on JetBlue is fun, and every aspect of the new jetBlue visitors experience is about how to make things easier, more personal, and more enjoyable for every customer. The site design and aesthetic was inspired by the distinctive blue and orange tail fins on the airliner’s 4 th most popular website among planes, and creating an easy, organic user experience. The site is truly about the customer. Site major airliners in the U.S. users can seamlessly book flights, get hotel and trip information, explore the jetBlue fleet, and see all the perks afforded travelers who fly with jetBlue. Pre- and post-booking has become clearer and more intuitive to manage. Self-service was an important aspect of the new redesign, and even on the homepage there’s a greater emphasis on unique customer needs and interests, instead of foisting irrelevant rates and information to the site visitor. Once you’re logged into TrueBlue, jetBlue’s customer portal, the homepage will display most of what you need to know about any upcoming flights, or special rates without even one click. Where else can you check your flight status without having to click a single button? Now that’s lovable. Rokkan 1
  • 3. jetBlue Mobile The new jetBlue Mobile App is completely traveler-centric, designed to seamlessly and intuitively accompany and guide the passenger through their entire travel cycle. Results jetBlue iPhone + iPad App What’s more personal than your own phone or iPad, turned virtual travel agent? The jetBlue app does 7th most popular free Travel app everything, from giving you real-time flight updates and destination travel guides, to making sure that in the Apple AppStore 2 weeks after your friend is waiting to pick you up when you arrive. The app not only detects where you are to serve launch you relevant flight and destination information, but it knows where you’re going and when, serving up 200+ beaming customer reviews everything you need to know in one easy place—even reminding you if you’re running late for your (with an overall 4+ star rating) flight. The app was designed with a beautiful, clean look, consistent with the new .com, but (of course) optimized for mobile. With help from Double Encore, the app was created with rich, smooth design, 160,000+ app downloads truly leveraging the native iPhone iOS capability. within the first two weeks of release Features • Travel Modes — The jetBlue app tracks your upcoming flight, and knows where you are in your travel cycle. This functionality allows users to easily book flights, check in, see flight status, gate and terminal info, baggage claim information, etc. • Pick Me Up — Send real-time flight information to the person who is picking you up at your destination. This allows the recipient to see useful information such as the flight status, local airport information, traffic, and routes to the airport. • In-flight experience — View and set watch reminders for DIRECTV® programming and SiriusXM Satellite Radio® channels. And, whet your appetite by checking out the tasty snacks and drinks being served onboard. • City Guide — Once you’ve booked your flight, the app displays weather, airport info, and tips on hot things to do in your destination city. • Fun Features — Give your friends travel envy by creating a custom photo postcard, shareable via e-mail and your social networks. Rokkan 3